give the people what they want: qualitative research on any budget
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Give the people what they want: Qualitative research on any budget. Nicole Bissonette, MPH, CHES Utah Department of Health. www.health.utah.gov/arthritis. Qualitative Research. Benefits of QR Opportunity to consult your target audience Exploratory and directional in nature QR on any budget - PowerPoint PPT PresentationTRANSCRIPT
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Give the people what they want: Qualitative research on any budget.
Nicole Bissonette, MPH, CHES
Utah Department of Health
www.health.utah.gov/arthritis
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Qualitative Research
Benefits of QR– Opportunity to consult your target audience– Exploratory and directional in nature– QR on any budget
• 3 QR projects from $300 to $21,000
Limitations– Small sample sizes cannot be projected to larger
populations
QR formats – Focus groups, Interviews, Surveys
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Knowledge, Attitudes and Beliefs (KAB’s) of Women with Regard to the ASHC.
Background The Arthritis Foundation Self-Help Course has repeatedly
been shown to improve arthritis-related outcomes. However, less than 1% of those with arthritis have taken
ASHC.
PurposeTo identify barriers limiting participation, by Utah women
with arthritis, in the Arthritis Foundation Self-Help Course
(ASHC).
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KAB’s of Women Continued…
Qualitative FormatFocus Groups- 32 participants Five-90 minute groups (one pretest
group) 8 participants Three moderated by a qualitative
research expert from the University of Utah
Two moderated by the UAP Health Program Specialist as part of training to build capacity with in UAP
$8,500
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Primary Care Providers
Background Prior research
Women viewed physician recommendations as critically influencing their own decisions
PurposeTo assess the knowledge, attitudes and beliefs of primary
care providers regarding patient self-management,
particularly local arthritis resources.
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Primary Care Providers continued...
Qualitative Format
Focus Groups- 38 participants Five-120 minute groups
– Two groups with Nurse Practitioners and Physician Assistants • (18 participants)
– Three groups with Primary Care Physicians • (Internists, General Practice and Family Practice) • (20 participants)
Moderated by a market research expert at Focused Solutions$21,000
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ASHC Volunteer Leaders
Background Few ASHC being taught
Difficulty recruiting (participants & leaders)
Few ASHC Leaders commit to teach regularly (once a year)
Purpose
To identify Leaders’ KAB’s about the ASHC, as well as the barriers to teaching on a regular basis.
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ASHC Volunteer Leaders continued...
Qualitative Format
Phone Interviews -11 leaders, 15-30 minutes
Focus Group-6 leaders, two hour moderated discussion
Mail Survey-3 leaders, two page$300-400
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UAP Efforts
ASHC– Different formats– Assist leaders
Continuum Project– Pilot in Healthy Utah– TOSH
UAP Awareness– Health care providers– Women 45+– Seniors