5 things donors want before they’ll give again
TRANSCRIPT
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5 Things Donors Want Before They’ll Give Again
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Everyone doing fundraising wants the same thing: money.
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But, have you ever stopped to think about what your donors want?
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Do you know why they give to your nonprofit?
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Seems like if you want more money from them, it might be good to understand what they want and give it to them.
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After all, a happy donor is a repeat donor.
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So what do donors want?
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1. They want to know they can trust you.
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They want to know you’re dependable, responsible, and will do the work you say you will do.
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2. They want to know their money was used wisely.
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No one wants to see money wasted, especially donors who give you their hard-earned cash.
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They want to know you can spend it wisely, and manage it well so that you get the most you can from it.
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3. They want to know lives were changed.
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People give to help you make change in the world.
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When donors give, they want to know that you set their gift to work and others were helped as a result.
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4. They want to feel good about their decision to give.
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Everyone loves to win. We like knowing that we made the right choice.
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5. They want to feel that they made a difference.
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Lots of donors can’t stand to see others suffer, and they’re happy to partner with you to change lives.
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They believe that circumstances CAN be changed and they want to be part of making that happen.
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Okay, so if that’s what donors want, have a look and see how you’re giving them to your donors now. If you’re not doing such a hot job, it’s okay.
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Get tips on how to give donors what they want at:http://getfullyfunded.com/5-things-nonprofit-donors-want-before-theyll-give-again/