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Denise Bailey, New Business & Partnerships Manager, Innovation, Cancer Research UK

give change make change

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introducing give change make change – the virtual collection tin for multi-channel retail

give change make change turn small change into BIG change for people and the

environment

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TOTAL

Want to donate your change to charity?

EXAMPLE O

NLY

EXAMPLE O

NLY

how it works

OFFLINE:

round-up in-store via• EPoS or• Chip & Pin

the control & convenience of a spontaneous donation with the bonus of a karma off-set for retailers and your customers

ONLINE: FREE module available

A brand

28% would be more likely to shop at a retailer that offers Give Change

16% would spend more money with that retailer

69% agree it is a good way to give to charity

48% would feel more positively about a retailer who offered Give Change

our research shows consumers love the scheme

Stats from GfK NOP survey looking at online proposition, February 2010, n=1002, quotes from Brain Juicer concept testing December 2008

Consumers describe the scheme as:• Convenient (59%)• Straightforward (50%)• Innovative (43%)

I'd like to give more to charities than I do now, and this seems a hassle free way

of doing it, without really noticing

Quote from Brain Juicer concept testing Dec 2008

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why give change is good for retailers

• Customer engagement and brand enhancement mechanism– differentiate yourself from your competitors– a new reason to talk to your customers and get them to come back to your site– offer an exclusive to customers who give change for repeat business

• Make your customers fall in love with you again by demonstrating your charitable side– report back how much your customers have raised and tell them the change they have

made to people and the environment

• Be part of our PR and Marketing campaign to our 12m* supporters– together we have 94% recognition rate (CRUK is 16th best loved UK brand) 13 online

newsletters• 10 offline newsletters• 7 Facebook groups• 5 Twitter feeds• Feature on www.givechangemakechange.com

* Total audience size per annum throughout the year

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• £10 buys 40 seedlings to help replant the forests of Tanzania• £36 buys food parcels to feed 120 people caught up in a natural disaster• £600 funds a bed for a parent to stay beside their child in hospital

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do something wonderful for these great causes...- sign up to give change make change

Denise.Bailey@cancer.org.ukt: 020 3469 8721m: 07721 580604

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www.givechangemakechange.com