gip monthly meeting april
TRANSCRIPT
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GIP Monthly Meeting
April 2014
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How are you doing??
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Agenda
Performance Updates
Next Month!
Global Planning Follow Up
Resources
Strategy Inputs
Stories of Success
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Performance Update
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Why Are My GIP
Goals So Big All of a
Sudden?
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AIESEC achieves the 2015 goals for
GIP
AIESEC doesn’t achieve
the 2015 goals for
GIP
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This network committed to GIP, and we made our
promise real. With real
products and real
partnerships.
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Our goals didn’t get bigger. Our
courage and determination
did.
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We can’t continue
measuring ourselves
using the past
We have to measure ourselves based on
our ambition
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Total Realization
s
Relative Growth
Absolute Growth
We made a GIP Index
Planned vs Actual
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Performance Update: What Happened in Q1?
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Performance Update: What Happened in Q1?
http://www.myaiesec.net/content/viewfile.do?contentid=10300921 for all details
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Top
oGIP
Drop
oGIP
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Top
iGIP
Drop
iGIP
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What Does Q2 Look Like?
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It’s almost time for
Fruit Peak!
What needs to happen
this month?
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What to do in April
Unite & Align your LCs for
the movement of GEN2015!
Raise, Raise, Raise!!
Match your current forms & take care of your partners.
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Our Commitmentstarts NOW!
Requires YOU to grow
100% in April!
100% Growth in EP and TN
raising!
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3.
Global Planning Follow Up
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We defined Re goals for GIP
and committed to 12000
GIP in 2014.
We defined global
products to align I
and O.
We found our
partners to deliver this.
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In order to do that…
We need to COMPLETELY shift our operations!
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BeliefMore
PeopleMore
activity
Back Office
Support
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CHANGE your
activities and act NOW!Align LC
goals RMR and create commitme
nt
Make a backwards
plan for RMR.
Finalize partnerships,
goals and products!!
(like yesterday).
What to do now?
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It might be different per reality..
Mature: More LCs doing GIP, BO support,
increase #people, adjust
GCDP goals
Beginner: Specific LCs start GIP, MC
and LC responsibles for GIP, # people in
GIP
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Use the Market Place!
Coming soon.. Raising goals..!
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4.
Partnership Management
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Use the Market Place to manage your partnerships!
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Analyze supply & demand
Plan & track goals
Plan partnerships
Track partnerships
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Plan partnerships
SP Focus & Goals
Goals of partnersh
ip
Internship details Timeline
Minimum Quality Delivery
LC Alignmen
t
Partnership
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Analyze & Find supply
Plan partnerships
Deliver on partnership
Track & Communicat
e
Evaluate & Improve
Set goals in SPs & total
Define Product (internal &
external analysis)
GIP planning with Products & Partnerships
Set goals in SPs & total
Finalize goals in SPs
& total
This is how we have been finding & planning with our potential suppliers at day 3!!
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Tier 3 in GIP?
Your suppliers:Be clear on Product & Timeline.
Supply tier 1&2!
LCs:The raised
based on these partners, they know product
and how to communicate.
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How to make your partnerships work!
Raise!Embedding partnerships
into operations
Communicate!!
Make LCs aware of the partners and how to work
with them
Have responsibles for every partnership
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5.
iGIP Raising
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How Can We Raise More iGIP?
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What is the main
reason our partners
choose us and not other
companies?
How does AIESEC
most often fit with our partners’ strategy?
Our global reach—the ability to recruit many students from many countries
They are expanding abroad, or have a huge need for talent across their company
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What is the most
common sub-
product for large
contracts?
What seals the deal
with partners—
what makes them sign
the contract?
Marketing sub-product for SMEs—either market research, international marketing, or sales/business development
Excellent account management, past success with AIESEC, and internal champions
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What is the most
common sub-
product for large
contracts?
What seals the deal
with partners—
what makes them sign
the contract?
Marketing sub-product for SMEs—either market research, international marketing, or sales/business development
Excellent account management, past success with AIESEC, and internal champions
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AIESEC has provided young global talent to over 2500 companies in the last year
Companies mainly use AIESEC to expand their business abroad or because they see AIESEC as a one-stop solution for
talent needs across their company
Our partners choose us over other organizations because we handle the entire visa and reception processes, and we are
less expensive than our competitors
But what makes us truly unique is our global scale and reach—we can recruit young talent from over 120 countries for various roles across industries, in any quantity and at any
time of year.
As a result, after one of our partners receives a trainee through AIESEC, 85% of them want to work with us again
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How Can We Raise More iGIP?
Use the Sales Wins to learn
how you can be raising bigger contracts, and to teach and inspire your members to aim higher!
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Sample CVs to Sell Teaching and Marketing!
http://www.myaiesec.net/content/viewfile.do?contentid=10302217
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How Egypt Grew 120% in iGIP Raising
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Questions?
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6.
oGIP Raising
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Clear Product!
How?
More & smarter activity!
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More people &
BO support
Product & EP profile
sheets, sales pitch sheets
for a clear message!
What can you do right now?
Use practical conversion tactics to
convert like never before!
Set up a simple and powerful
marketing campaign using
the right content &
Increase the amount of
recruitment cycles!
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Tips for fast conversion
Automated Emails
Head hunting
right profiles
Replying via email or
phone in 24h
Newsletter to customer segments
LC responsibles
for conversion
Clear information flow locally
and nationally
A specific product with
partners, timeline,
DDL
Special ‘fruit peak’
opportunties: incentives
Optimize process
based on partnership
Bulk selection for
Teaching
Customer based
matching
Showcasing experiences & external
topics
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AIESEC in Alexandria Employment fair: promoted for Marketing, IT &
Teaching
2000 people signed up with CV
Screened the CVs in 2 days, clustering them in: A (professional experience+ relevant academic background), B (relevant academic background), C (out of focus).
330 CVs A level A: 210 Marketing & BA, 70 IT and 52 Teaching.
So far they raised 32 EPs in one month, almost 400% growth, in 2013 they did 17 oGIP in the entire year.
Everyone can start
doing GIP!
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AIESEC in US & Canada
Made micro sites with partner and product specific promotion
US: 126 sign ups in last two weeks, only for Colombia.
Canada: 227 sign ups in two weeks, only for Colombia.
In addition to their regular EP recruitment.
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Questions?
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7.
TM for GIP Growth in Fruit Peak
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Our Goals have increased, how
do wealign LCs?
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Not every LC will jump in GIP..
Pick the LCs that will jump
in oGIP or
iGIP
Focus LCs for GCDP
only
Some LCs that have
both GIPs as focus or 1
GCDP and 1 GIP
1. Pick Focus LCs for GIP
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2. Create enough capacity
Structure for Ra and
Ma
Reallocate members
Plan for No.
Member Needed
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3. Educate for Fruit
Peak
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Focus on Education for Summer
How can i achieve
this?
1. Create a specific iGIP education cycle only for fruit peak.
2.
Ensure the education for potential and high potential is making membership productive and able to raise and match simultaneously.
3.
For start up LCs focus on raising education and for one sub-product.
4.Track length of time for membership to perform – IMPORTANT!
5.Ensure strong organizational and operational induction into AIESEC for contribution to summer
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LEARNING AND DEVELOPMENT
However tempting it is to give a lot of webinars or booklet to your membership.
Remember that we provide experiential learning in AIESEC.
‘Learning from doing’
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3. Educate for Fruit Peak
2. Create enough capacity
1. Pick focus LCs
TM Support for GIP
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8.
Resources & Support!
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GIP GEN
2015 Wiki is
Out!
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Regional Reports 2.0!Performance
using MP goals!
NPS reporting!
Updated S&D
information!
EveryTwo
Weeks!
Link: https://docs.google.com/a/ai.aiesec.org/spreadsheet/ccc?
key=0Ap6bTNYUAcwbdEg0cmZQTTRGSmJON0phRS05a3NWeVE&usp=sharing#gid=0
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Involve your BO peeps!!
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What are you going to do?
Action!