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Gift Giving Project

An Introduction to Design Thinking

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Dr. Jeremy Sabol

Stanford University

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The Best Design School. Period.

Stanford d.school napkin

• “future innovators” • “design thinking” • “radical collaboration” • “big projects”

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Design Thinking

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EMPATHIZE

TEST

IDEATE

PROTOTYPE(re) DEFINE

Stanford Design Thinking Model

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Stanford Design Thinking Model

Empathize

(re) Define

Ideate

Prototype

Test

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Gift Giving Design Project

• Empathize

• (re) Define

• Ideate

• Prototype

• Test

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Gift Giving Design Project

• Empathize

• (re) Define

• Ideate / Prototype

• Test

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Gift Giving Design Project

• Pair up – Designate Partner A and Partner B – Design Thinking Worksheet

• Design Challenge: – Redesign the gift-giving experience ...

for your partner

• Let’s Go!

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Empathy

• Empathy – understanding of the feelings,

thoughts, and experiences of another without communication in an objectively explicit manner.

• Henry Ford – “If I had asked people what they

wanted, they would have said faster horses.”

• Steve Jobs – “It's really hard to design products

by focus groups. A lot of times, people don't know what they want until you show it to them."

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• Reflect! 2 minutes

Empathize

• Interview – Partner A interviews

Partner B – 3 minutes/switch

• Seek to understand – Feel/Sense

• Conversation – “When was the last

time…?” – “What was your favorite…?”

• Explore surprises11

• Dig Deeper Partner A interviews Partner B 3 minutes/switch

• Stories, feelings, emotions • Ask “why?”

Empathize

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• Reflect! Empathy Map! 2 minutes

Empathy Map

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Ideate

• Drawing • unlocks new thinking • helps in sharing

• Volume is important • brain exercise • push yourself to think

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Visual Thinking Codex

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Visual Thinking Codex

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7 ideas, not 5!

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• Share and Feedback – Partner A presents to

Partner B

– 5 minutes/switch

• Test your idea • Learn more – Listen – Do not over explain

(aka “sell”) or defend

Ideate/Prototype

• Sketch 5 ideas – 5 minutes

• Volume – Not evaluation – Stretch the solution

space – Visual thinking

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Bringing It Home

What did you learn?

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Gift Giving Project

An Introduction to Design Thinking