OVERVIEW OF THE FACULTY

The Faculty of Public Relations and Advertising was established to teach and

contribute to existing knowledge in the area of Public Relations, Marketing and

Advertising. Since its inception the faculty has graduated more than a thousand

students at both the diploma and degree levels.

Students associated to the faculty learn how to set out the content of communication

within the specific linguistic and relational settings of old and new media, as well as

in the creative processes of advertising language.

This is to enable them become professionals in corporate communication and

strategy with which a company communicates itself, its products and its aims.

The academic path is planned in such a way as to alternate and balance knowledge

and know-how: an excellent, in-depth theoretical preparation in the relevant

disciplines. It is completed and rounded out with practical activities that enable the

students to check in the field what they have been learning on a theoretical and

critical level.

MESSAGE FROM THE AG. DEAN OF

PR & ADVERTISING FACULTY

MRS. RHODALENE ARMARTEY

It is with great pleasure that I warmly welcome all

members of the faculty into the 2015/2016

academic year. I would like to take this opportunity

to thank God for bringing all of us back from the

long holidays into another academic year.

Last academic year (2014/2015) saw the lecturers

of this faculty putting in their best. However, this

academic year is a new beginning, and new

beginnings are full of possibilities, opportunities

and challenges. Therefore, do not relent on your

efforts. Put in your best and at the end of the

semester we will be happy, satisfied and fulfilled

that we did.

To the first year students (freshers), a warm

welcome. Entering the university is a major

landmark in your life. You have worked hard to

record this milestone. Congratulations. However,

this is the beginning of another phase of life. Work

hard, enjoy yourself and allow the university to

pass through. I welcome you all into the Faculty.

Be devoted, committed and loyal to the faculty.

Contribute your quota and let’s build the faculty

together. On this note, the faculty of Public

Relations & Advertising welcomes you to the

2015/2016 academic year.

SPECIALISED UNIVERSITY FOR COMMUNICATIONS STUDIES

GHANA INSTITUTE OF JOURNALISM

Volume 1—October 2015

BLOCK D

THE OFFICIAL NEWSLETTER OF THE PR / ADVERTISING FACULTY

KNOW YOUR LECTURERS

Mrs Rhodalene Amartey holds a Bachelor of

Arts degree in Sociology and a Masters Degree

in Business Administration (Marketing Option)

from the University of Ghana, Legon. She also

has a professional qualification in Marketing

from the Chartered Institute of Marketing, U.K

Currently, she is pursuing a Doctorate degree

(PHD) in Business Administration at the Accra

Institute of Technology, a private university

affiliated with the Open University in Malaysia.

Presently, Mrs. Amartey is a Senior Lecturer at

the Ghana Institute of Journalism and the

Ag. Dean of the Faculty of Public Relation &

Advertising. She is also a member of the

Governing Council of the Ghana Institute of

Journalism.

Miss. Paulina Kuranchie is an ambitious and self

-motivated young woman with a passion for

human development and community work. With

experience in community mobilisation in rural

communities as a micro-finance professional,

she has good research and analytical skills as a

result of her background in Physics (UCC) and

M.Phil. in Communication Studies (UEW).

Paulina worked for a while at the Corporate

Communications Unit of the Volta River Au-

thority (VRA) and currently teaches at the Pub-

lic Relations Faculty of the Ghana Institute of

Journalism (GIJ).

Paulina is working hard to earn a PhD in the

next few years, and help in shaping the next

generation of Ghana's future leaders.

She is an old student of Swedru Secondary

School. Paulina enjoys reading and her favourite

food is banku, pepper and fish.

Mr. Yaw Odame Gyau holds a Bachelor of Arts

degree in Graphic design from Kwame

Nkrumah University of Science and

Technology, a Master of Philosophy certificate

in Education from the Open University,

Malaysia (OUM) / Accra Institute of Technolo-

gy (AIT) and a Master of Arts degree in

Advertising from the London College,

University College Kensington. He also has to

his credit, a diploma certificate in Social and

Citizen Media in Journalism from MKFC

Stockholm College (Sweden) & Helsinki

College (Finland) and a certificate in special

education needs from Dream Harvest College,

London.. To add on, My. Gyau is the Design

Consultant of the Journal of Communication,

Media and Society (JOCMAS) – A GIJ

Published Academic Journal.

At present, he is a Senior Lecturer and Head of

Advertising Department at the Ghana Institute

of Journalism.

Mr. George Asamoah is a lecturer at the Ghana

Institute of Journalism in the areas of Business

communication, Business organisations,

Entrepreneurship and Public Relations. He holds

both an MBA and an Mphil in Marketing from

the University of Ghana and is currently a PhD

student at the University of Ghana, Legon.

Aside the field of academia, Mr. Asamoah is a

Marketing professional having had stints with

various enterprises in Ghana. He served as a

deputy managing director & marketing manager

of Premier Meat Products Limited, the

marketing sales director (West Africa) Isopanel

Limited and the premier relationship manager of

Barclays Bank- Ghana just to mention a few. He

is a member of the American Marketing

Association as well as the Institute of Public

Relations, Ghana. Playing Golf and teaching

constitute his hobbies.

MESSAGE FROM THE HEAD

OF DEPARTMENT

PART-TIME LECTURERS

Our University is dedicated to its

traditions of building a brighter, more

successful future for our students, our

country, and our world in the area of

communication. As part of Ghana

Institute of Journalism, the mission of the

Office of the Head of Advertising

Department is to engage and support

students in the faculty throughout their

learning experience by blending

theory with practice, providing good tui-

tion, co-curricular activities that would

connect students to professional

practice. We are here to assist you and

serve as an advocate by providing

resources to connect you to the

university as you navigate and transition

to campus life. It is my hope that you will

invest in your academic success, grow

personally, and fully engage in the life of

the university during your stay here.

Presently, the Faculty has four full time

lecturers at post whilst two are on study

leave pursuing doctorate degrees. The

faculty therefore makes use of part-time

lecturers

Mrs. Lawrencia Agyepong (On Leave)

Mrs. Mavis Essandoh (On Leave)

Miss Akushika Acquaye

Mr Richard Oppong

Mr Charles Ayiku

Mr. Perry Ofosu

Mr. Kenneth Awuku

Mr. Wilson Dzisah

Mr Fifi Tharkor

COURSES OFFERED BY THE FACULTY

DIPLOMA

Introduction to Public Relation

Introduction to Advertising

Layout and Design

Principles of Marketing

Marketing Management

DEGREE COURSES

Principles of Marketing

Introduction to Advertising

Introduction to Public Relations

Print Advertising and Layout

Strategic Public Relations

Counselling in Public Relation

Public Relations Practice

Public Relations and Society

Advertising & Media Planning

Media Relations in Public Relations

Public Relations and Society

Advertising Creative Strategies

Methods of Public Relations

Communication

Print Materials Production

Web Production

Speech Writing & Public Speaking

Public Relations Planning &

Programming

Conflict Management in Public

Relations

Business Communication

Five (5) National Service personnel

have also assigned to the faculty. They

are:

Gabriel K. A. Addo

Miriam T. Bekoe

Emmanuel E. Quashigah

Zipporah Ayitey

Deborah Apedo

2015/2016 STUDENTS’ AD-

MISSION

This year 201 fresh students and 69

students for the Master’s

Programme have been admitted

into the faculty.

COURSES/SERVICES OFFERED

In consonance with its mandate and its focus being Public Relations, the faculty of-

fers a Degree in Public Relations. However, Marketing and Advertising subjects are

offered at both diploma and degree levels. Both the degree and diploma courses have

theoretical and professional based contents. From September 2014, the faculty in

collaboration with the graduate school has commenced a Master of Arts (M.A)

degree programme in Public Relations to deepen understanding in the field and to

cater for the needs of the job market and the industry.

TEACHING ASSISTANTS

Ghana Institute of Journalism (GIJ) was

officially opened on Monday,

16th October, 1959, by the then Minister

of Information and Broadcasting, Mr.

Kofi Baako.

GIJ used to be a department of the

Accra Technical Institute (now Accra

Polytechnic)

GIJ had as its first principal and

journalism tutor, Mr. Richard McMillan,

then retiring as Director of British Infor-

mation Services in Ghana.

In 1974, the National Redemption

Council (NRC) passed a legislative

instrument (NRCD 275) formally

establishing the Ghana Institute of

Journalism.

The Parliament of the Fourth

Republic and the President enacted the

Ghana Institute of Journalism Act, 2006

(Act 717) to transform the Institute into a

degree-awarding tertiary institution.

DID YOU KNOW?

EXAMINATIONS (1)

CONACT US:

Ghana Institute of Journalism

32nd Abdul Gamel Abdul Nasser Rd. Osu

P. O. Box GP 667, Accra

greenflow2001@yahoo.com—H. O. D

rhodalene.amertey@yahoo.com—Dean of faculty

info@gij.edu.gh Email

Examination is the pivotal point around which the whole system of education revolves and the

success or failure of the system of examination is indeed an indicator of the success or failure of

that particular system of education.

Examination malpractice is any illegal act committed by a student single handedly or in

collaboration with others like fellow students, parents, teachers, supervisors, invigilators,

printers and anybody or group of people before, during or after examination in order to obtain

undeserved marks or grades.

Examination malpractices range from leakage of question papers to copying, changing answer

books, impersonation, misconduct in examination halls, approaching invigilators/examiners,

making false entries in attendance registers etc.

EXAMINATION REGULATIONS

Examination offences shall be understood to include any attempt on the part of a candidate to

gain unfair advantage, and breach of the Examination Regulations and Instructions to

candidates, including refusal on the part of a candidate to occupy the assigned place in an

Examination Room, any form of communication with another candidate, possession of a book,

paper or written information of any kind except as required by the rules of a particular

examination, smoking, leaving an Examination Room without permission of the invigilator, or

refusal to follow instructions.

Students should note that while group work and discussions are encouraged, the final product

should be solely theirs. Any student who willingly or unwillingly makes it possible for others to

copy from their work and thereby enables a third party to note the similarities would have such

paper cancelled.

ADVERTISING — PUBLIC RELATIONS

MAJOR