getting your message heard - 10 tips
DESCRIPTION
You would think that getting your word out in an information age would be as easy as reaching for the phone. But with the power of industrial strength communication tools spewing loads of content in all directions, sometimes it seems like everyone is shouting at once. To help your organization communicate effectively, NCTI suggests 10 Tips to raise your voice above the deafening din. This presentation was delivered on 1/31/09 at the assistive technology industry association conference.TRANSCRIPT
Getting Your Message Heard(10 Tips)
S0705Bonaire 5/6
Cynthia Overton, Ph.D.NationalTechCenter.Org
ATIA 1/31/09
Be Driven by a Goal or ActionWhat would you like to have happen?What will it take?Where does communication fit?
Know Your Audience
Who do you want to take action?What do you want them to do?What do they care about?Connect your cause.
Know Your Audience
Lead Them to Your Door
Raise awareness.Create incentives.
Tell Your StoryMake it relevant.
Make it stick.
Make Your Web Site Worth the Visit
Deliver something of value.Think features.Look for win-win scenarios.
Most Visited Websites• Yahoo.com • Google.com • Youtube.com• Live.com• Msn.com• Myspace.com• Wikipedia.org• Facebook.com• Blogger.com• Yahoo.co.jp
Source: Alexa.com
Draw Them Deeper
Stay in contact.Offer more value.Encourage interaction.
CreateA
PathTo
Action
Build awareness,interaction, and habit.
Make Your Web Site Accessible
Know your audience Accommodate Universal design
Exude CredibilityLook professional.
Be credible.Create case studies.
Use testimonials.
MeasureFor
Success
Tie success to goals.Identify measures and indicators.Look for the data.
Visit us at:NationalTechCenter.Org