Getting Your Message Heard(10 Tips)

S0705Bonaire 5/6

Cynthia Overton, Ph.D.NationalTechCenter.Org

ATIA 1/31/09

Be Driven by a Goal or ActionWhat would you like to have happen?What will it take?Where does communication fit?

Know Your Audience

Who do you want to take action?What do you want them to do?What do they care about?Connect your cause.

Know Your Audience

Lead Them to Your Door

Raise awareness.Create incentives.

Tell Your StoryMake it relevant.

Make it stick.

Make Your Web Site Worth the Visit

Deliver something of value.Think features.Look for win-win scenarios.

Most Visited Websites• Yahoo.com • Google.com • Youtube.com• Live.com• Msn.com• Myspace.com• Wikipedia.org• Facebook.com• Blogger.com• Yahoo.co.jp

Source: Alexa.com

Draw Them Deeper

Stay in contact.Offer more value.Encourage interaction.

CreateA

PathTo

Action

Build awareness,interaction, and habit.

Make Your Web Site Accessible

Know your audience Accommodate Universal design

Exude CredibilityLook professional.

Be credible.Create case studies.

Use testimonials.

MeasureFor

Success

Tie success to goals.Identify measures and indicators.Look for the data.

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