getting younger donors to say "yes" to your nonprofit
DESCRIPTION
Presentation to Women in Development North, Evanston, IL based on previousTRANSCRIPT
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Getting Younger Donors to Say “Yes” to Your Nonprofit
Women in Development NorthSeptember 13, 2011
Presented by Eve [email protected]
www.linkedin.com/in/evesmith
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Eve Smith / Women in Development North 2
Today’s Topic
• Reaching younger donors – why is it important?
• Who is a “younger donor?”• What are effective ways to engage them –
mail, email, Web, mobile?• What are tactics your organization can
consider to improve response?• Q&A
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Eve Smith / Women in Development North 3
www.convio.com/nextgeneration
Presentation slides reprinted with permission from Convio
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4Eve Smith / Women in Development North
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Matures Boomers GenX GenY
Eve Smith / Women in Development North
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Eve Smith / Women in Development North 6
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Eve Smith / Women in Development North 7
Why engage with younger donors?
Older donors give higher average gifts.Older donors give more annually.
But…Matures segment is shrinking.
And… Gen X and Gen Y now make up a larger portion of the population than people 65 and older.
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Eve Smith / Women in Development North 8
Who is your “younger donor?”
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9Eve Smith / Women in Development North
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10Eve Smith / Women in Development North
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11Eve Smith / Women in Development North
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12Eve Smith / Women in Development North
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13Eve Smith / Women in Development North
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14Eve Smith / Women in Development North
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Eve Smith / Women in Development North 15
Easter Seals’ Report Insights
• Continue implementing cross-channel tactics to lift response
• Define who we mean by “younger donor”• Look for opportunities to expand outreach
using social media and mobile
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16Eve Smith / Women in Development North
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17Eve Smith / Women in Development North
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18Eve Smith / Women in Development North
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Personal Fundraising Web Pages
Eve Smith / Women in Development North
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20Eve Smith / Women in Development North
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Eve Smith / Women in Development North 21
Other examples
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22Eve Smith / Women in Development North
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23Eve Smith / Women in Development North
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http://www.achieveguidance.com/millennial-donor-engagement
Eve Smith / Women in Development North
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Eve Smith / Women in Development North 25
Resources
• The Next Generation of American Giving www.convio.com/nextgeneration
• 2011 Millennial Donor Studywww.achieveguidance.com/millennial-donor-engagement
• Eve [email protected]/in/evesmith