getting up close & local (living social)
TRANSCRIPT
Getting Up Close & Local
Charles Eklund, LivingSocial20 September 2012
A New Marketing Model
A New Breed of Shopper
So| Lo |Mo
A New Breed of Shopper
powerful
Why So Powerful?
Why So Powerful?
This space has the power to change habits
The Social Shopper
The Social Shopper
92% of UK consumers get a rush from hunting down an online bargain
The Social Shopper
The Social Shopper
74% of daily deal hunters in the UK suffer from Fear of Missing Out
The Social Shopper
The Social Shopper
7 out of 10 of us like to be the first to spot a great bargain and tell others
The Social Shopper
“I’ll have what she’s having”
The Social Shopper
90% of 25-34 year olds seek recommendation from people they see
as being a little like them
What Now?
The Future
Social as standard – where we are
A default for local
Mobile – everywhere we go
Technology that knows what you want before you do