SEARCHING THE SEARCHING THE INTERNET: GOOGLE & INTERNET: GOOGLE &

BEYOND!BEYOND!

WHAT IS A SEARCH ENGINE?WHAT IS A SEARCH ENGINE?

Basic featuresBasic features

Search web pagesSearch web pages

Advanced featuresAdvanced features

Filter results by languageFilter results by language

Translate websitesTranslate websites

Filter by dateFilter by date

Filter by domainFilter by domain

Calculate currencyCalculate currency

Check weatherCheck weather

Check trafficCheck traffic

BEGINNER SEARCH TIPSBEGINNER SEARCH TIPS

BE SPECIFICBE SPECIFIC

USE EXACT PHRASESUSE EXACT PHRASES

DIRECT YOUR SEARCHDIRECT YOUR SEARCH

INCLUDE COMMON WORDSINCLUDE COMMON WORDS

KEYWORDSKEYWORDS

How many work best?How many work best?

– Most users only submit 1.5 per searchMost users only submit 1.5 per search– Recommended is 6-8 carefully chosenRecommended is 6-8 carefully chosen– Avoid verbsAvoid verbs– Use modifiers only if helpfulUse modifiers only if helpful

BOOLEAN BASICSBOOLEAN BASICS

ANDAND

OROR

AND NOTAND NOT

How to Enter KeywordsHow to Enter Keywords

Most powerful keyword combination Most powerful keyword combination – PhrasePhrase

combination of two or more words that must combination of two or more words that must

be found in the documents you’re searchingbe found in the documents you’re searching

for in the EXACT order shown. Use for in the EXACT order shown. Use quotation quotation

marks.marks.

““Solar system”Solar system”

““Lily of the Valley”Lily of the Valley”

PUNCTUATION & PUNCTUATION & CAPITALIZATIONCAPITALIZATION

SUMMARY : QUICK TIPSSUMMARY : QUICK TIPS

Use nouns as query keywordsUse nouns as query keywords

Never use articles (the, a)Never use articles (the, a)

Never use pronouns (to, from)Never use pronouns (to, from)

Use 6-8 words per searchUse 6-8 words per search

Where possible, combine key words into Where possible, combine key words into phrases by using quotation marksphrases by using quotation marks

Spell carefully and consider alternate spellingSpell carefully and consider alternate spelling

Avoid redundant termsAvoid redundant terms

SAMPLE SEARCHESSAMPLE SEARCHES

WWW.GOOGLE.COMWWW.GOOGLE.COM

SOME OF THE MORE SOME OF THE MORE REPUTABLE SEARCH ENGINESREPUTABLE SEARCH ENGINES

ASKASK

YAHOOYAHOO

WINDOWS LIVEWINDOWS LIVE

BINGBING

ABOUTABOUT

GOOGLEGOOGLE

What should you keep in mind?What should you keep in mind?

Relevance rankingRelevance ranking

Don’t pay for ANYTHING!Don’t pay for ANYTHING!

Can you search for images, videos, news Can you search for images, videos, news items & blogs?items & blogs?

Can you filter results by:Can you filter results by:– LanguageLanguage– DateDate– DomainDomain

GOOGLEGOOGLE

GOOGLE REMAINS THE ESTABLISHED LEADER GOOGLE REMAINS THE ESTABLISHED LEADER AMONG SEARCH ENGINES…ACCOUNTING FOR AMONG SEARCH ENGINES…ACCOUNTING FOR MORE THAN 72 % OF ALL SEARCHES.MORE THAN 72 % OF ALL SEARCHES.

www.google.com/intl/en/help/features.htmlwww.google.com/intl/en/help/features.html

CalculatorCalculator– EquationEquation

Unit Conversion ToolUnit Conversion Tool– Desired conversionDesired conversion

Dictionary Dictionary – Word and defineWord and define

Spell CheckSpell Check– Word Word

WeatherWeather– City and weatherCity and weather

Stock QuotesStock Quotes– Ticker SymbolTicker Symbol

Movie TimesMovie Times– Area code and moviesArea code and movies

Let’s Try!Let’s Try!

13 cm in inches13 cm in inches

2 meters + 10 feet2 meters + 10 feet

3 cups in tablespoons3 cups in tablespoons

DICTIONARYDICTIONARY

MORE COOL FEATURESMORE COOL FEATURES!!

What is Google Maps?What is Google Maps?

Tool for Tool for – Getting directionsGetting directions– Finding businessesFinding businesses– Exploring an areaExploring an area

Website does not look like GoogleWebsite does not look like Google

Draws from Google servers to find Draws from Google servers to find informationinformation

OTHER COOL FEATURESOTHER COOL FEATURES

Google PatentsGoogle Patents

Google HealthGoogle Health

Google BooksGoogle Books

Google EarthGoogle Earth

VALIDITY OF INFORMATIONVALIDITY OF INFORMATION

What can the URL tell you? What can the URL tell you? (.edu,.org, .gov, .com, .net)(.edu,.org, .gov, .com, .net)Who wrote the page? Is he, she, or the authoring Who wrote the page? Is he, she, or the authoring institution a qualified authority? institution a qualified authority? Is it dated? Current, timely? Is it dated? Current, timely? Is information cited authentic? Is information cited authentic? Does the page have overall integrity and reliability as Does the page have overall integrity and reliability as a source? a source? What's the bias? What's the bias? Could the page or site be ironic, like a satire or a Could the page or site be ironic, like a satire or a spoof? spoof? Does the cite have any certificates of authenticity in Does the cite have any certificates of authenticity in the lower right corner?the lower right corner?