Getting money from Google

By Kim FrederiksenCreative Director

Olicity LLC – www.olicity.com

Why is Google important

• The 2nd most effective method of advertising• ROI• Easy to track• Easy to throttle• EVERYONE is using Google!

Google Real Estate

What’s needed?

• A good website• Being there. Google Places/Google Plus/Social• Mad technical skills• Tracking and reacting• Constantly evolving• Understanding what Google wants

A good website

• Talk about your clients, NOT YOU!• SEO Friendly (Wordpress is FREE)• Easy to update (Wordpress is FREE)• Lightning fast

A good website

Hangover Heaven

A good website

Lightning fast

Lightning fast

Tracking

What does Google want

• New content (Unique content is everything)

• New content often (Less is more)

• They want it fast (Saving is expensive)

• They want it to work (Saving is really expensive)

• They want control!! (Let them think they have it)