getting social: what you need to do now to engage with a new social world
TRANSCRIPT
Getting Social
What You Need To Do Now To Engage with a new Social
World.
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
My Twitter Handle, Tweet me!Download This Presentation
Tweet with this Hashtag!
Hi, I’m @EricTTungForbes #33 Social Media Influencer7 Years in SocialUniv. Texas 05 Graduate154,000 Twitter followers@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
“A brand is no longer what we tell the
consumer it is – it is what consumers tell
each other it is.”- Scott Cook, co-founder Intuit,
Board Member Ebay, P&G@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
slide 6
Generated in sales from twitter in 2008-2009
$6.5 million
The Potential
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
slide 7
Has helped over 150,000 customers through twitter, @ComcastCares@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
slide 8
Blog for customer interaction results in 50,000new product
ideas
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
slide 9
Ford sent Fiestas sent to top bloggers in Europe for a year:
generated 31k pieces of content and 60% awareness…before the car was ever
sold@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
Chevrolet Sponsors SXSW 5 Years and Running
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
Social Media is
HUGE
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
Social Networking is
HUGE.World Populations
China 1,360M India 1,241M
1,060M560M400M
USA 317M Indonesia 249M
240MBrazil 201M
Pakistan 185MNigeria 173M
150M
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
25 million brands have facebook pages…
…2.6 million brands have LinkedIn Company Pages
Facebook users share
4,750,000,000 pieces of content daily.
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
In a Single Day.16 Years of Video
40 million photos
500 million Tweets@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
27% of Time Online
is on Social.More than any other
category.
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
1 in 3 marriages in 2013 started online.
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
The
med
ia la
ndsc
ape
is ch
angi
ng…
Bush ‘01Obama ‘13
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
Francis vs. Benedict:
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
May
be e
ven
no
mor
e ne
wspa
pers
…
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
What You Need to DoRight Now!
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
Get a Facebook Page
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
What’s a Profile vs. Page?
Profile PageTied to Individual Tied to Company, Brand,
OrgFriend as Connections Fans as ConnectionsUp to 5000 Friends Unlimited FansNo Analytics/Metrics Analytics/Metrics providedAgainst Terms for Companies
Good for Companies
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
Profile:Mike Marrs
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
Page:In Wheel
Time
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
Use Facebook as A HubDiscoverable: When people search for you on Facebook, they’ll be able to find you.
Connected: Have one-on-one conversations with your customers, who can like your Page, read your posts and share them with friends, and check in when they visit.
Timely: Your Page can help you reach large groups of people frequently, with messages tailored to their needs and interests.
Insightful: Analytics on your Page will give you a deeper understanding of your customers and your marketing activities.
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
Customize Your Web AddressSelect one on your “Page Info” Tab under Page Settings.
Create Your PageGo to www.facebook.com/business/products/pages/Click “Create Page”Select the Type of Business and CategoryClick “Get Started”
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
Get on #Twitter.
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
1. Learning: Utilizing Twitter as a daily news feed of critical and curated information from manufacturers, brands, etc.
2. Helping: Adding back to that community with frequent engagement and helpful responses to readers, other media, partners, sponsors and influencers.
3. Promoting: Promoting your group, of your outlet and of others in the industry
3 Ways To Use Twitter
Signing Up For Twitter1. Click on twitter.com/signup2. Complete form fields (note: your username will
also be your @username on Twitter)3. Click “Create my account”4. Follow accounts of interest and BMC Software
accounts5. Upload a profile photo and header image6. Connect with email (or mobile phone contacts) to
find connections. @EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
Click the Tweet Button How to Tweet
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
What’s the difference: @ vs #
@TXAutoWriters: The user/handle for TAWA, you can follow the account. It’s like a person.
#TAWATruckRodeo: A hashtag adds the tweet to the conversation about a topic. You can use 2-3 hashtags.
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
“@TXAutoWriters is Awesome” will only be seen by the common followers of you AND TAWA. Twitter thinks that by directing the tweet at someone, it was meant to be more private.“.@TXAutoWriters is Awesome” will be seen by all of your followers.Or reword, “I love @TXAutoWriters” also will be seen by all of your followers.
Tweets That Start With @
Setting up the Perfect Twitter Profile1. Interesting header image
2. Photo, clear, centered.
3. Complete Name, Bio
4. Include Something Fun
5. Location listed6. Posts regularly
Find Twitter Connections
Click on “Find Friends” to connect
an email contact list.
From home screen, see
“Who to follow”
Get on LinkedIn.
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
“Your LinkedIn profile is your online identity and reputation, not your online resume. - @KokaSexton, LinkedIn
Regularly one of the top 2-3 search results for your name.
Setting Up The Perfect Profile1. Your name should only contain your name 2. Catchy headline with
keywords you want to be found for
3. Professional Photo
4. Reach at least 501 connections for social proof
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
5. Add all relevant contact info.
6. Customize website names
7. Customize your profile URL
Expand Your ConnectionsUse “People You May Know” on your Home Feed Screen
Add your email address to search for personal contacts on LinkedIn.
What You Need to DoRight After That.
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
Standardize Fonts, Colors, Images, Usernames
Establish a voice. Make connections.Great for Search Engines.
Blog.
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
What You Should Do.Sign up: FB Pages, Twitter, LinkedIn.Get active and connect on Social Media. Post regularly and engage.Standardize Your Social Brand Blog, blog, blog.Provide Value. Be Yourself.
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
Thank You!Connect with Me:
All Networks: EricTTungWeb: ericttung.comEmail: [email protected]
Win a 2-Hour Social Coaching or Strategy Session:
Tweet with #TAWAEric Or email [email protected]
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo
@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo