getting real about enterprise 2.0

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Getting Real About

Enterprise 2.0

Oscar Berg &

Henrik Gustafsson,

Acando

Picture credit: www.cs4fn.org

At first we used computers to help us

COMPUTE things

Photo from: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations

Then we used them for creating, storing and

exchanging INFORMATION


Now we have an escalating information

management problem to address

Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=326255

To address it, we need to see

PEOPLE as the platform

Photo credit: http://www.flickr.com/photos/baonguyen/2557970434/

1.0

E-mailStatic WebsitesDiscussion forumsInstant MessagingChat Rooms

One-way & static

Dynamic WebsitesPortalsCommunitiesAgentsVideo ConferencingWeb servicesCollaborative filteringVOIP

Dynamic & interactive1.X

The web has become social

2.0 Two-way& social

BlogsWikisRSS MashupsPod- & webcastsSocial NetworksSocial BookmarkingFolksonomiesSocial searchMicro-bloggingVideo sharing…and much more

So

cia

l So

ftwa

reE-

commerceHome

pagesSocial

Media

But in truth, social software

isn’t really about the tools.

It’s about what the tools let

users do and the business

problems the tools address.

Jakob Nielsen, Usability Guru

“

”

© Acando AB

The social web emerged because it reflects

basic HUMAN NEEDS

Photo credit: http://www.flickr.com/photos/jerrycooke/3177877448/sizes/o/

CreatingHandcraft, home movies, jewelry…

ConnectingLove, mating, friendship, alliance,

collaboration, career advancement…

Broadcasting Likes, dislikes, style, thoughts…

Sharing Gifting, commerce, barter, courting,

goodwill…


Find and

connect with

people across

boundaries

Rapidly share

and find ideas,

experiences

and knowledge

Become aware

of what others

are doing and

get context

Tap into the

knowledge of

your informal

network

Connecting & Sharing

in a business context

Social Network

Blog

Creating & Broadcasting

in a business context

Communicate

efficiently within

the team – and

with others

Collect feedback

in an efficient

and transparent

way

Introduce new

people quickly to

the team

Avoid

information

being locked in

email inboxes

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If you are interested in TOOLS

and TECHNOLOGIES, then

check out these videos…

http://www.youtube.com/watch?v=MpIOClX1jPE

http://www.youtube.com/watch?v=ddO9idmax0o

http://www.youtube.com/watch?v=y-MSL42NV3c

http://www.youtube.com/watch?v=NN2I1pWXjXI

http://www.youtube.com/watch?v=x66lV7GOcNU

http://www.youtube.com/watch?v=6a_KF7TYKVc

http://www.youtube.com/watch?v=-dnL00TdmLY

http://www.youtube.com/watch?v=0klgLsSxGsU

Technology is shifting the power

away from the editors, the

publishers, the establishment,

the media elite. Now it’s the

people who are in control.

Rupert Murdoch, Global Media Entrepreneur

“

”

All businesses are media businesses,

because whatever else they do, all

businesses rely on the managing of

information for two audiences -

employees and the world.

Clay Shirky, author

“

”


ReachAnyone can reach a global audience

AccessibilityAnyone can create and distribute at

little or no cost

UsabilityAnyone can operate the means of

production

RecencyTechnologies enable instantaneous

responses and dialog

The Internet = power to the people

http://www.flickr.com/photos/dcassaa/526858870/sizes/o/

#1 The cost of communicating has collapsed



#2 The cost of organizing has collapsed



#2 The cost of organizing has collapsed

So how does this affect a business?

97

Work is not a place but

something you do.

Laurie Heltsley, Proctor & Gamble

“ ”

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Definition of social capital

The active connections

between people that make

cooperation possible.

The great promise of Enterprise 2.0

is to uncover and tap into the hidden talent

of your organization’s employees by letting

and encouraging them to enter the stage.

There's a huge opportunity to leverage

skills and expertise you already have in

your company, but the problem is

finding it.

Rick Hutley, VP Internet Business Solutions at Cisco

“”

Graphic credit: Jessica Hagy

Photo from: http://www.slideshare.net/Niezette/pictures-and-thoughts

At the very

least, our

systems should

help us find

each other.

“

”Ross Mayfield, SocialText

200

9-

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4

If we happen to find someone,

this is often all we find


How can that possibly communicate the

richness of people – such as personality,

knowledge, experiences, connections…?

Photo credit: http://www.flickr.com/photos/amanky/426137424/

We need to be able to meet and get to know

each other. Virtually. Only then can we begin

to build the trust which must exist before we

will do things together.

If HP knew what HP knows,

we would be three times as

profitable.

Lewis E Platt, former CEO of HP

“”

Old school knowledge management focused

on a burocratic and reactive knowledge

extraction and metrics


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People don’t give away their knowledge

unless they feel they get something in

return, if only it is to be seen.

Knowledge must flow…

and be captured in the flow.


The application is not the goal…it is an

obstacle between the user and the goal.

Photo credit: http://farm4.static.flickr.com/3176/2627570254_e34300e520_o.jpg

Email is where knowledge

goes to die.

Bill French

“ ”


How to collaborate?

How to share?

When to contribute?

Anything new?Who knows what?

Where to find

stuff?


71% agree that it is easier to

locate "knowledge" on the

web than to find it within their

internal systems.

AIIM Industry Watch Collaboration and

Enterprise 2.0, 2009

“”

How did this event

happen?

Its just a typical

example of

collaborative

knowledge work...

It all pretty much

started here

thecontenteconomy.com

http://www.thecontenteconomy.com/

The social network grew,

trust was built and we

were ready for action.

Hanns Köhler-Krüner

AtleSkjekkeland

OscarBerg

Henrik Gustafsson

OnnoHektor

Lennart Hagberg

We had plenty of free

tools at our service

We connected and formed a collaborative space

Quickly form a workspace

Invite external parties

Share existing content

Start collaborating..

within minutes

We created together and shared using a Wiki

Easily co-author information

Findable body of knowledge

Track and get notified about

changes

We shared ideas and built awareness using a blog

Publish ideas and actions

Time-stamped and accessible

Collect feedback

We had conversations using IM, talk and video chat and

micro-blogging

See the presence of your

coworkers

Send a quick message or chat

Video, talk and sharing for

virtual meeting

Conversations can be captured

for later reference

We discovered new things using a feed reader

Monitor many sources efficiently

Read in a consistent format

Bookmark what you find valuable

Share information with collegues

Perfect thing to do when mobile!

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Lessons for business

Embrace the principles and

practices from the social web

and empower your knowledge

workers


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Lesson for IT

Embrace the web as a

platform and start

facilitating the organisation

in its Enterprise 2.0

transformation


The Acando Approach

Think big, act small

Measure, don’t predict

Deliver quick value


Direction

Enterprise 2.0

TransformationFoundationAdoption

Proof of Concept


The largest enemy of change and

leadership isn't a “no”. It's a “not

yet“…Change almost never fails

because it's too early. It almost

always fails because it's too late.

Seth Godin, Author

“

”

Thank you!