van web 2.0 naar enterprise 2.0
Post on 19-Sep-2014
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DESCRIPTION
Conference in HollandTRANSCRIPT
Business Social Software
Ross Mayfield, SocialtextVan Web 2.0 naar Enterprise 2.0May 2008
Agenda
Elements of ChangeControl and SharingPower Law of ParticipationFreeform vs. StructurePeople-centric software4 Solution Areas
• Identity expression on the web is common
• Cost of global publishing is falling to zero
• Cost of group forming is falling to zero
• Peers are more trusted than institutions
• NetGens are the biggest demographic shift ever
• Sharing control to create value
Identity expression now common on the
web
Cost of global publishing is falling
to zero
Cost of group forming is falling
to zero
Peers are more trusted than institutions
NetGens are the biggest demographic shift ever
The greatest pattern of Web 2.0 is sharing control to create value
WorkParticipation
Brittanica
ShareParticipation
Open(the other half)
Participation
Wikipedia
To get the benefits of sharing controland being open, you have to move
towards transparency
Complexity is in the social networkVendors tried to put it in the software
Social Software keeps complexity in the social network. Where it belongs. Only encoding simple rules to yield emergence
Freeform is a strength and weakness•Shifts value from features to solutions•Flexible and adaptive•Unlike implementing CRM or ERM•People-centric instead of rule or document-centric
ImplicitUnstructuredConversation, connectSocial Discovery filterBlogsMore publicPower of strong tiesCommunities
ExplicitStructured
Connect, converseSocial Network filter
YASNSMore private
Power of weak tiesNetworks
Socialtext Wiki & Blogs
Socialtext People
People Directory
Socialtext Dashboard
Socialtext Dashboard
Decoupling Decisions
In the real world, conversation comes before connection, and often around a social object
But with connections, the value is the social network as a filter and method of discovery
Social Software initiatives fail without partnership between:• Line of Business Manager• Vendor• IT
4 Solution Areas
Collaborative Intelligence from the Field
Core - edge, edge - core, edge - edgeMarketing publishes, gains feedback, field
collaborates directly, insight bubbles upDiscover expertise, implicitly fist
Participatory Knowledgebase for Support
Rapid documentationDiscovery with search, tags and metricsDynamic Intranet in-the-flow of work
Flexible Client Collaboration for Professional Services
From Statement of Work to fulfillmentProject communication and transparency
Business Social Networks for Partners and Customers
Similar pattern as Collaborative Intelligence, but with ecosystem and in-the-flow
Thank you