getting on the bus: a social media story
DESCRIPTION
This updated version was first given to Kwantlen University's BBA and Marketing program on October 26th, 2011. This presentation was first given June 4th, 2011 at Social Media Camp Victoria.TRANSCRIPT
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This presentation is available now:
j.mp/kempkwant
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Getting on the Bus:
A Social Media Story
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Who is this guy?
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No one is an island
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Inspiration
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and never ends.
It started here...
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Self-directed Learning
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Love and Work
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Enough about me...
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It’s not this.
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“IT’S ABOUT GENERATING REVENUE THROUGH SOLID MARKETING AND STELLAR CUSTOMER SERVICE, JUST
LIKE IT’S BEEN SINCE THE BEGINNING OF TIME.”
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It’s more like this.
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It’s young. It’s growing.
Sources:InsideFacebook.com (US) Feb. 2011Pew Internet Research (US) June 2011 Pew Internet Research (US) Nov. 2010
50% of Americans have an account on
13% of online Americans use
4% are using location based services like
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Nearly 100% of online users...
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Funnel Evolution
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The Sales Funnel (Pre-Internet)
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Early Social Media Funnel
Hubspot.com
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Death to the Funnel
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The Customer Hourglass
Alt
imete
r G
rou
p -
@jo
wyan
g
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Traditional Marketing
Product & Service
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Product &Service
Customer Lifestyle
Successful Social Media
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What kind of Bus?
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It starts with Listening
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Go Where the People Are
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Build a Base
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Incentivize + Social Good
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It’s old made new again
This isn’t new
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Tech will Change Again
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Participation is Everything
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It’s not the numbers
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SM Optics
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Set expectations
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Over deliver
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Find, foster and activate...
Brandgelists
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Measure
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The 5-25-70 Rule
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Information into Intelligence
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The HootSuite Story
You never know...
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Egypt
http://news.cnet.com
Scott Nelson for The New York Times
internet banned
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Japan
earthquake
Access to HootSuite
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Let users drive,While you ride shotgun
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HootSuite Crash Course
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Measure, Analyze, Report
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Search to Serve
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Find Influencers
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Save time; Schedule
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Geo Search
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Scale with Drafts
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Drag & Drop
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Bridge the Digital Divide
Photo By: dkillm. Used under Creative Commons License.
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Thank You – j.mp/kempkwant
Kemp Edmonds HootSuite, BCIT, kempedmonds.com Twitter: @KempEdmonds & @HootBusiness
hootsuite.com