get them to see it your way: the art of persuasion team mission 2 impossible: revenge of the...
TRANSCRIPT
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Get Them to See it Your Way: The Art of
PersuasionTeam Mission 2 Impossible:Revenge of the Rapscallion
Jake UrmanJeff Hull
Jerett Gordon Brandon White
Alex Saputa
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A Reason to Persuade:
Technical Communication at Burning Sun Tech
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Consider your Audience:
The Math Department
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Understanding your audience’s broader goals:
• Security• Recognition• Personal and
Professional Growth
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Working within Constraints:
• Ethical• Legal• Political• Informational• Personnel• Financial• Time• Format and Tone
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Construct Your Argument:
• Evidence• Reasoning• Claim
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Four Steps to Craft Argument:
• Identify elements• Use the right kind of
evidence• Consider opposing
viewpoints• Decide where to
present claim
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What is the Right Kind of Evidence?
• Commonsense• Numerical data• Examples• Expert testimony
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What are opposing viewpoints, and how can you address them?• Opposing argument is
illogical or has incomplete facts
• Opposing argument is valid but less powerful than yours
• Compromise between two arguments could be possible
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Decide When to Present Your Claim
• Usually best to state at beginning of your argument
• Then provide evidence and reasoning
• Sometimes opposite is OK (also called indirect)
• Usually best if many people oppose your argument
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Ensure Argument has no Logical Fallacies:
Logical fallacies can ruin your argument’s persuasiveness
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Examples of logical fallacies:• Argument from ignorance• Ad populum – bandwagon argument• Hasty generalization• Ad hominem – argument against speaker• Appeal to pity• Circular argument• Post-hoc – A precedes B, so A must cause B• Oversimplifying
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Presenting Yourself Effectively
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Professional Demeanor:
• Cooperativeness• Fair-Mindedness• Moderation• Modesty
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DO:
• Be calm and confident• Know what you are
talking about• Maintain eye contact
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DON’T:
• Stutter• Lose focus• Pace• Panic
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Why use graphics and design?
• Simplification• Clarification• Impact• Professionalism
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Graphics
• Graphics enhance and support what you are trying to say.
• Be careful: Too many graphics distract, in other words sensory overload
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Be ethical; Persuasion is best achieved through:
• Honesty, don’t mislead the audience
• Cooperativeness• Sincerity
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THE END
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Writer 001Jerett Gordon
Writer 007Jeff Hull
EditorBrandon White
Content ManagerJake Urman
CoordinatorAlex Saputa