get started 2009 ppt with notes
DESCRIPTION
Powerpoint from the OCR training on how to deliver the new GCSE Specification J526 successfullyTRANSCRIPT
- 1.
- Get Started
- Introducing the new specification
2. Practical Arrangements
- Emergency arrangements
- Cloakrooms
- Refreshment areas/times
- Please turn off mobile phones
- Pre-book taxi with venue staff.
3. Course Aims & Objectives
- Course overview
- This course will:
- Consider and review sample assessment materials
- Offer advice on preparing candidates for the external assessment
- Review exemplar candidate work
- Review the support and resources available from OCR
- Consider what constitutes appropriate evidence for the portfolios
- Examine useful resources and provision of support
4. A better balance Unit B321 Individual Media Portfolio Unit B324Production Portfolio in Media Unit B322/3Textual Analysis and Media Topic 5. Key Changes
- Whats in?
- Textual analysis exam
- Group practical production
- Individual practical production
- TV comedy.
- Whats out?
- Cross media exam
- Coursework assignment 1 on Languages and Categories now part of B321.
6. Structure of the course Unit B321: 30% Individual portfolio Controlled assessment Comparative assignment with practical exercise Unit B324: 30% Production portfolio Controlled assessment Major practical production and evaluation Units B322/B323: 40% Textual Analysis and Media Topic exam Section A Unseen Action Adventure/Lifestyle magazines Section B TV and/or Radio Comedy and Audiences 7. Where are the key concepts tested? Unit B321:Individual portfolio Media Language Representation Unit B324:Production portfolio Media Language Genre Audiences Institutions Units B322/B323:Textual Analysis and Media Topic exam Section A:Media Language, Genre & Representation Section B:Audience & Institutions 8.
- How to structure the course an approach
- YEAR 1
- Introductory unit/ induction
- Individual Media Portfolio Unit B321
- Textual Analysis and intro to Media Topic B322/3
- Begin Production Portfolio B324
- YEAR 2
- Production Portfolio finished and evaluated
- Develop and reinforce Media Topic B322/3
- Revisit Textual Analysis B322/3
- Submit portfolios
- Revise
9.
- How to structure a one year course - 2 approaches
- Linear
- Introductory unit/induction
- Individual Media Portfolio B321
- Textual Analysis & Media TopicB322/3
- Production Portfolio B324
- Revise B322/323
- Submit portfolio
- Controlled assessment
- Introductory unit/induction
- Individual Media Portfolio B321
- Production Portfolio B324
- Textual Analysis & Media Topic B322/3
- Revise and submit portfolio
10. Points to remember when planning
- What resources do I have already?
- How can I adapt them to the new GCSE? (Sit-com - TV comedy; cross-media News/Advertising Individual Media Portfolio)
- What do my students enjoy?
- What do I enjoy teaching?
- What technology is available?
- What support do I have with practical production work?
11. The way ahead We love the new OCR GCSE Media Studies course.
- Support and training:
- INSET opportunities
- Text books and CD Rom
- Course outlines and schemes of work online
- Specimen papers online
- Teachers guide
- Grading guidance online
- e-community.
12. Resources
- OCR Website www.ocr.org.uk
- OCR micro-site www.gcsechanges.com
- Customer Contact Centre (General)
- Tel: 01223 553998Fax: 01223 552627
- Email:[email_address]
- Qualifications Manager in Media Studies- Robert Carlton
- [email_address]
13.
- Get Started
- Introducing the new specification
- B321
- The Individual Media Portfolio
14. B321 -The Individual Media Portfolio
- A comparative analytical assignment based on one of 10 topics
- Accompanying practical exercise (with plans/drafts)
- Evaluation - can be in hard or digital format.
Outcomes: 15.
- Assessment Weighting
B321 -The Individual Media Portfolio 30% of the total mark. Analytical assignment: 60 marks Production exercise: 40 marks Evaluation: 20 marks. 16.
- Documentaries
- Film genres (not Action/Adventure)
- Popular music
- Celebrity
- Talk radio
B321 -The Individual Media Portfolio Topics 2010-2013
- Soap opera
- Sport and the media
- News
- Advertising
- Videogames
17. B321 -The Individual Media Portfolio Representation possible areas
- Gender
- Age
- Ethnicity
- Sexuality
- Social class
- National/regional identity
- Physical Ability/Disability .
18. B321 -The Individual Media Portfolio Choice of topic The portfolio as a whole must offer coverage of at least two media
- Resources
- Interests of candidates
- Expertise and interests of staff
19. B321 -The Individual Media Portfolio
- Any texts appropriate to the topic are permissible
- The texts can be contemporary or non-contemporary
- They can be from any national context.
20. B321 -The Individual Media Portfolio
- Documentaries:An Inconvenient Truth(2006)andThe Great
- Global Warming Swindle(2008)
- Film genres:Cinderella(1950) andShrek(2001)
- Popular music: Videos for Pussycat Dolls Beep and Spice Girls
- Wannabe
- Celebrity:Heatmagazine and Radio 1s treatment of Amy Winehouses
- rehabilitation.
Example texts 21. B321 -The Individual Media Portfolio
- Talk radio: Talk Sport, Radio 5 Live, LBC, Radio 4
- Soap opera:The Archers&Coronation Street
- Sport and the media : The Euro 2008 Finalon BBC1 andThe Star
- News: Yahoo news and Radio 4, Path newsreel and non-
- contemporary newspapers
- Advertising: John Smiths and Bacardi campaigns
- Videogames: Wii and Nintendo DS games
Example texts 22. B321 -The Individual Media Portfolio
- Written essay (around 1000-1500 words long)
- PowerPoint (around 15-25 slides)
- Podcast (around 3-5 minutes long)
Format of Analytical Assignment can be: 23. B321 -The Individual Media Portfolio
- Should reinforce knowledge and understanding presented within
- the analytical assignment
- It could be in a medium selected in the assignment as long as AT
- LEAST two media are represented in the complete portfolio.
The Production Exercise 24. B321 -The Individual Media Portfolio
- Suggestions for the exercise are:
- Storyboard (12-20 frames, drawn or photographed)
- Poster (maximum two, billboard and/or magazine)
- Screen or radio play/script (700 words maximum)
- Packaging for a new product (maximum two examples)
- Web page (maximum two pages)
- Double page spread (magazine or newspaper)
- A short moving image or radio sequence
The Production Exercise 25. B321 -The Individual Media Portfolio
- 350-700 words long
- A summary of related institutions and target audience(s)
- Reflection on research and planning
- Explanations of how codes and conventions are used
- An evaluation of decisions and revisions and strengths and
- weaknesses of the process and finished product.
Evaluation 26. 322/23 -Textual Analysis and Media Topic (Moving Image/Print)
- Unit at a glance:
- Textual analysisof print or moving image unseen text covers
- genre ,media languageandrepresentation
- Tests knowledge and understanding ofaudienceandinstitution
- by means of aMedia Topic .
27. B322/23 -Textual Analysis and Media Topic (Moving Image/Print)
- Assessment Weighting:
- Exam is 40% of assessment for this course
- Textual analysis carries 50 marks (3 questions)
- Media Topic carries 30 marks (1 question, 2 sections).
28. B322/23 -Textual Analysis and Media Topic (Moving Image/Print)
- Options in 2010 2013:
- Unseen moving image extract is from theaction/adventuregenre
- Unseen print extract is from thelifestyle magazinegenre
- Media Topic istelevisionand/orradio comedy(radio was
- included for accessibility for visually impaired candidates).
29. B322/23 -Textual Analysis and Media Topic (Moving Image/Print)
- What texts may be set?
- Action/adventure films and lifestyle magazines are both broad and highly hybridized genres
- The extracts may vary over time to reflect some of the differences within the genres
30. B322 -Textual Analysis and Media Topic (Moving Image)
- Action/adventure films:
- Films previously used for the AS Media exam reflect the diversity of
- the genre: science fiction ( Star Wars ), spy thriller ( The World is not
- Enough ), fantasy ( Lord of the Rings ), martial arts ( Hero ), crime ( The
- Italian Job ), postmodern pastiche ( Pirates of the Caribbean ), comic
- book ( Spiderman ), historical epic ( King Arthur ).
31. B322 -Textual Analysis and Media Topic (Moving Image)
- The extract might include:
- Narrative elements such as: action, heroes, villains and victims,
- princess, peril, conflict represented by violence, and so on
- Media Language elements such as: elaborate camerawork,
- spectacular mise-en-sc ne, use of fast paced editing, climactic
- incidental music within a dense soundtrack, and so on.
32. B323 -Textual Analysis and Media Topic (Print)
- Lifestyle magazines:
- Mens, womens, teenage, gay, straight, ethnic majority or minority
- Specialist or general interest.
33. B323 -Textual Analysis and Media Topic (Print)
- The extract might include:
- Hybrid or specialist content
- Direct address to readers lifestyles
- Aspirational tone
- Inclusive and accessible media language
- Highly conventional form (eg direct address from model or celebrity
- looking into camera on front page).
34. Teaching Textual Analysis
- Practise with a wide range of unseen texts with:
- A variety of generic elements
- A variety of representation strategies
35. B322/23 -Textual Analysis and Media Topic (Moving Image/Print)
- The Media Topic:
- First topic is radio and/or television comedy
- Covers audience and institutions
- Study at least two texts aimed at different audiences transmitted by
- different institutions
- Can be two television texts, two radio texts, orone of each
- Must be scheduled on British channels.
one of each 36. B322/23 -Textual Analysis and Media Topic (Moving Image/Print) 37. B322/23 -Textual Analysis and Media Topic (Moving Image/Print)
- Institutional Contexts:
- Channel brand identity
- 2 Channel ethos
- 3 Regulatory requirements (eg PSB)
- 4 Channels target audiences.
- These contexts should be studied by analysing texts
- as much as possible
38. B322/23 -Textual Analysis and Media Topic (Moving Image/Print)
- Exploring brand identity:
- Schedules
- what mix of programmes does the channel offer?
- Channel self-promotion
- what do the logo and idents say about the brand?
- how do the website and trailers present the brand?
- How the channel fits into a stable of channels
- e.g. BBC1/2/3/4/Cbeebies/CBBC.
39. B322/23 -Textual Analysis and Media Topic (Moving Image/Print)
- Exploring channel ethos:
- If a channel has an established history, such as the BBCs, ITVs,
- or C4s, then it may be useful to present a small amount of
- material from:
- - mission statements
- - PSB remits
- - debates about the channels.
40. B322/23 -Textual Analysis and Media Topic (Moving Image/Print)
- Exploring regulation:
- The Watershed
- Students should be aware of watershed restrictions and how
- these would affect or not affect the texts
- Ofcom/BBC requirements
- Students should understand, for example, the requirements for
- original programming reflecting the diversity of Britain for
- programmes on terrestrial television
41. B322/23 -Textual Analysis and Media Topic (Moving Image/Print)
- Exploring target audiences:
- Analysing schedules:
- Does the mix of programmes suggest a mass audience or niche
- audience channel?
- Does the channel address different audiences at different times?
- Investigating audience share:
- How large is the audience for this channel?
42. B322/23 -Textual Analysis and Media Topic (Moving Image/Print)
- Institutions and texts:
- Students should not be burdened with disconnected facts about channels
- Contextual study is only relevant if it explains why those channels have chosen to transmit those texts.
43. B322/23 -Textual Analysis and Media Topic (Moving Image/Print)
- Scheduling:
- Students must know the times and days of transmission
- They should be able to argue how these slots might attract the target audience, using evidence from the schedules
- They might discuss the role of stripped schedules and repeats (on sister channels, on demand)
- They might state which texts were scheduled before and after their text(s) and what was scheduled on competing channels.
44. B322/23 -Textual Analysis and Media Topic (Moving Image/Print)
- Audience pleasures:
- Contrasting pleasures for contrasting texts
- Several pleasures for each text
- Detailed textual exemplification for each pleasure
- Examples from more than one episode.
45. B322/23 -Textual Analysis and Media Topic (Moving Image/Print)
- Choosing Media Topic texts
- Choose two TV or radio comedies:
- on contrasting institutions
- addressing different audiences
- by offering different pleasures (possibly via different comedic
- genres such as panel show and sitcom)
46.
- Get Started
- B324
- Production Portfolio in Media Studies
47. B324B324 - Production Portfolio in Media Studies 48. B324 Production Portfolio in Media Studies Major practical production
- Emphasis on choice
- Students choose from 12 set briefs
- Can be individual or group production (maximum of 5)
- Emphasis on evidence
- Individual evidence ofresearch & planning
- Individual evaluation
Assessment: internally assessed externally moderated 49. B324 Production Portfolio in Media Studies
- Print Briefs
- Local newspaper front and inside page
- Extract from a new magazine front cover, contents page, double page spread article
- Advertising campaign for a new product brand name design, two magazine advertisements & billboard poster
- New computer/video game cover with 2 magazine advertisements.
All productions must include original photography 50. B324 Production Portfolio in Media Studies
- Print Briefs Group work
- Tighter control over individual contribution
- Each group member must produce at least:
- Local newspaper one page
- Magazine extract one double page spread article
- Advertising campaign one advertisement
- Computer/video game cover with 2 magazine
- advertisements one advertisement.
51. B324 Production Portfolio in Media Studies
- Video Briefs
- Music promo video
- (Around 3 minutes)
- Extract from new TV programme
- (Maximum 3 minutes)
- Opening sequence of a new film.
- (Maximum 3 minutes).
Must use original material apart from music or audio effects 52. B324 Production Portfolio in Media Studies Audio Briefs 8.Extract from magazine radio programme with a range of sound elements & sound script (Maximum 4 minutes) 9. Extract from radio drama with sound script (Maximum 4 minutes) Must use original material apart from music or audio effects 53. B324 Production Portfolio in Media Studies
- Website Briefs
- 4 linked pages of a new TV channel, including homepage
- 11. 4 linked pages for a new entertainment website.
- Cross Media Brief
- 12. Cross media promo package for new album (website, CD cover,
- extract from music promo video, radio interview).
Must include original photography Must use original material apart from music or audio effects 54. B324 Production Portfolio in Media Studies
- Website Briefs Group work
- Tighter control over individual contribution
- Each group member must produce at least:
- New TV channel 2 pages
- 11. New entertainment website 2 pages.
55. B324 Production Portfolio in Media Studies
- Video, Audio and Cross Media Briefs
- How can I assess the individuals contribution to group work?
56. B324 Production Portfolio in Media Studies
- The Production Log
57. B324 Production Portfolio in Media Studies
- The Production Log
- Purpose: to provide evidence to the teacher and moderator of the
- individual students role and contribution. It will include:
- Research
- Planning (outlines, test shots, sketches)
- Key dates, decisions and deadlines
- A record of exact contributions (camerawork, photography,
- copywriting, design, editing).
To be completed individually by the candidate 58. B324 Production Portfolio in Media Studies
- The appendix
- Purpose: to provide additional evidence to the teacher and
- moderator of the individual students role and contribution. It may
- include:
- Original storyboard
- Rejected photographs/graphics
- Mock-ups of websites/magazines/advertisements
- Scripts/redrafts
- Audience research questionnaires.
59. B324 Production Portfolio in Media Studies
- Assessment objectives
- Tests skills of research, planning and presentation through the practical production (AO3)
- Tests ability to construct and evaluate own products using creative and technical skills (AO4)
Internally assessed and externally moderated 60. B324 Production Portfolio in Media Studies
- Assessment
- Planning & research: 30 marks
- Construction: 60 marks
- Evaluation: 30 marks.
- Evaluation can be:
- Written
- Podcast
- PowerPoint
- Audio
- DVD with extras.
61. B324 Production Portfolio in Media Studies
- The Evaluation will include:
- An evaluation of decisions and revisions
- A discussion of research into similar texts
- A discussion of target audiences
- An evaluation of the successes and limitations of the production.
To be completed individually by the candidate 62. B324 Production Portfolio in Media Studies
- Technology matters!
- Candidatesmustengage with media technology
- Choose your brief according to:
- Your access to equipment
- Your resources
- Your expertise
- Your candidates interests
- Your interests.
63. B324 Production Portfolio in Media Studies
- The Production Portfolio will consist of the following:
- The Production itself
- The Production Log
- The Appendix
- The Evaluation.
Timing teachers are expected to allocate around 20-25 hours on this unit More advice and exemplar material will be available in the new Teachers Guide watch this space! 64. Extra Help Needed?
- Why not join the Media Studies E community ??
- See the OCR Website for further details
- A Teachers Support Booklet will be available in early 2009 on the OCR website.
65.
- Publisher partnerships
- Publisher partner resources are branded with the OCR/Hodder,
- OCR/Heinemann, OCR/Oxford University Press official partnership logos.
- OCR offers centres a choice of quality endorsed resources.Non-
- partner endorsed resources are branded with OCRs Approved
- publication logo.
- All endorsedresources undergo OCRs thorough quality assurance
- process.
Resources 66. Resources www.hoddereducation.co.uk ICT and Computing,Business, Leisure and Recreation Arts, Media and Life and Work Health, Public Services and Care Our publishing partner for GCSE Media Studies is: 67. OCR Media Studies for GCSE Series Editor: Eileen Lewis 68. Thankyou
- Thank you for attending this training session
- Please complete the feedback form to help us continually improve our service
- Forms should be handed to the trainer at the end of the event.Any additional comments can be emailed in confidence to [email protected]