Social Media and BusinessGet Connected Today

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www.gswconsultinggroup.com

•Connect: Bring your sphere & contacts together•Engage: Start a conversation, talk to not at your networks Find out what matters to them & share your interests.•Convert: Turn contacts into relationships, relationships into evangelist networks, & networks into clients

Community Coming together is the Beginning

Keeping together is Progress

Working together is SUCCESS

~Henry Ford

Internet Usage• 80% of Americans are online

• 15% of households don’t have a computer

• Average of 17 hours per week online

• 31 Billion Google searches a month

• 65% of Internet Users buy onlineSource: Digitalcenter.org 15 year case study

Social Media Usage• Facebook over 200 Million Users

• Youtube over 100 Million Users

• LinkedIn over 36 Million Users

• Twitter 10 Million Visitors

• Blogs 346 Million Readers

The Big Four What are They Good For• Facebook & MySpace

•Personal & Business

•MySpace•Arts & Entertainment

•LinkedIn•Business

•Twitter•Information & Conversation

Facebook• Over 250 Million Users

• Fastest Growing Demographic 30 yrs and older

• 15 Million users update at least once a day

• 2.5 Million users become fans of pgs each day

• Average user has 120 Friends on the site

Facebook for Business

• Any Business

•Personal & Business separation

•Fan Pages & Groups

•Simple Content Syndication

•Targeted Demographics and Analytics

MySpace for Business• Visually appealing Businesses

•Photography•Handmade products•Entertainment •Family

•One Platform (No Separation)

•SEO

•Targeted Demographics

LinkedIn• Over 36 Million Users

• A new member joins approx. every second

• Average age 41

• Average Household income $110,000

• 64% Male

LinkedIn for Business

• Any Business

•Business Focus (Not as personal)

•Business Groups

•Business targeting and Research

•Database Strengthening

Twitter• Over 10 Million Users

• 1,382% growth in last year

• Over 1 Billion tweets to date

• 5 – 10 Thousands new accounts a day (Est 08)

• 53% Female

Twitter for Business

• Any Business

•Discovery Engine (Mini Google)

•Relationship Building

•Content Syndication

•Brand Exposure

Youtube• Over 100 Million Users

• 14.8 Billion videos viewed in January 2009

• 147 Million people watched 101 videos each

• Average time on site 23 minutes

• Users are 18-55 evenly distributed male/female

What Do Consumers Think?

• 60% of American citizens use Social Media.

•Of those 93% indicated business should have a Social Media presence

•85% indicated businesses should interact via Social Networks with their customers.

Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)

Businesses Should Use Social To

• Solve Problems – 43%

•Obtain user feedback on product/services 41%

•Enable consumers to interact with the company brand – 37%

•Market to consumers – 25%

Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)

What Do Businesses Think?• 52% “Companies that fail to embrace social media technologies for business purposes will be left behind ”

•78% “As we enter a possible economic downturn we need to focus on new ways of communicating with customers which add real value.”

•77% “If they did not initiate a Social Media Program Social Media would enter the company by stealth”

Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)

Companies Using Social Media Reported

• Improved Feedback 78%

•Improved Customer Satisfaction 66%

•Improved Customer support 71%

•Increased Sales 40%

•Improved public perception of company 75%

Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)

Blogging• 346 Million Readers

• Lower cost than traditional marketing

• Increased Search Engine Ranking

• Uniformity of message

• Education & Engagement

Blog Platforms•Blogger.com

Free Owned by Google

•Wordpress.comFree Owned by Wordpress

•Wordpress.orgMonthly Hosting Owned by YOU

Blog Content• Categories (5 to 6)

Industry Specific BusinessTips / Money Saving Off Topic Local/Community Spotlight

• TopicsNo - Sales RelevantTrending Target Focused

Content Structuring•Short 200 to 500 Words

•Text BlockingShort Paragraphs Bold HeadersNumbers Bullet Points

•VisualPhotos Colors

•Multi-mediaVideo Podcasts

Repurposing Content

•Blog Post•Article Site •Social Networks--•E-Newsletter•Flyer

•200 – 500 Words•Shorter version •Facebook Share•LinkedIn Discussion•Twitter Update•Teaser•Bullet Points

Industry or Company Information

Syndicate (Share) Content Online•Social Networks

•Facebook•Twitter•LinkedIn

•Blog Networks•Blogcatalog•MyBlogLog•Blogher

•Forums•Business•Women

• Niche Networks•Digg, Mixx, Reddit•ActiveRain•Kirtsy

•Yahoo Buzz•Google Groups•Micro-Blogs

•Tumblr•Postlets

•Article Sites•Communities

.

Brand Exposure The world has the habit of making room for the man

whose actions show that he knows where he is going

~Napoleon Hill

Time Blocking

•Number of posts a week3 to 5 Mon - Thur

•Writing Time Per Post15 min - An Hour

•Writing Days / TimesWeekends Once a MonthMornings Evenings

•Sharing Content & Relationship Building3- 5 hours a week Automate

Consistent Communication

• Blog posting regularly – 3 to 5 times a week

•Social Networking•LinkedIn – 2 to 3 times a week•Facebook – 3 to 5 times a week•Twitter – Daily (multiple times)

•E-marketing – Once / twice a month

•In person – Varies

Marketing Your Online Assets Offline

•Email Signature

•E-newsletters

•Voicemail

•Brochures

•Flyers

•Business Card

Choosing an E-marketing Provider

•Deliverability

•Ease of Use•Import/Export•List Management

•Flexibility•HTML/Text•Web based•Social Media

•Pricing•Monthly Fee on number of emails

•Reliability•History•Referrals

•Tracking•Thorough•Varied

E-marketing Strategies•Subject Line

•Key

•Content•Sell Less•Interesting•Relevant

•Media Integration•Pictures•Video•Social Media

•Build Awareness•Blog / Social Networks•Email Signature

•Value•Tips/Discounts•Strategic Partners

•Call to Action•Share•Feedback•Buy

Tracking ROI • Website & blog Analytics

•Social Networking•Facebook Analytics•Twitter Link Tracking•LinkedIn Interaction

•E-marketing Analytics

•In person

Bringing it Offline

• Events

•Skype

•Meetup / Tweetup

•Local Networks

•Coffee

•Where are they at

•Safe Communication

•Networking Opportunities

•Innovative & Growing

•The one on one

Content Syndication

.

Long Term Relationships

Communication

The Human Connection

Is the Key to Personal and Career SUCCESS

~Paul J Meyer

Get Smart Web ConsultingThe Get Smart Web People

We Help You Build a Web Presence

That Reaches People

www.gswconsultinggroup.com