smart cities, smart regions, digital media

Any Smarter Regions need Smarter Regulating

Committee

An Empirical Research of Digital Media in ASEAN Development

Boonchutima, Smith* and Vongkiattikachorn, Sadudee**

* Faculty of Communication Arts, Chulalongkorn University254 Phayathai Road, Wangmai, Patumwan, Bangkok, 10330

Thailand (corresponding author: [email protected])

** International Institute for Trade and Development,Floor 8, Vidhayabhatana Building, Chula Soi 12 Chulalongkorn University,

Phayathai Road, Wangmai, Patumwan, Bangkok, 10330 Thailand ([email protected])

INTRODUCTION

Media contains almost all narrowcasting and broadcasting medium, which may include

Internet

Radio Television Mailing Systems

Calling Devices

INTRODUCTION

Despite the fact that ASEAN failing to be ahead of other global participants in the digital media scenario

It still has the potential of entering into the top 5 digital-based media region by the year 2025.

Implementing an effective digital-based media policy could bring additional USD $ 1 trillion into ASEAN’s GDP in the next decade.

It has been projected that 10 years from now, the manufacturing sector in ASEAN would be having technologies model of ‘Industry 4.0’

it has also been envisioned that within 10 years the citizens would be able to employ Hi-technology tools for improving their lives

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1: CNBC. (2016, Jan 5). ASEAN'S AEC must remove hurdles, boost use of digital to fuel growth. Retrieved Jan 5, 2016, from CNBC: http://www.cnbc.com/2016/01/05/aseans-aec-must-remove-hurdles-boost-use-of-digital-to-fuel-growth.html2: GE Reports. (2015, July 27). What is Industry 4.0? Retrieved June 7, 2016, from GE Reports: http://gereportsasean.com/post/125151887005/what-is-industry-403: ATKearney. (2015). The ASEAN Digital Revolution. Retrieved June 6, 2016, from ATKearney: https://www.atkearney.com/innovation/asean-innovation/asean-digital-revolution/full-report/-/asset_publisher/VHe1Q1yQRpCb/content/the-asean-digital-revolution/10192

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Impact of Gradual Transformation on ASEAN Society Analog to Digital Communication based Effects

Barriers to Media Transformation from Analog to Digital in ASEAN Region

E-society was implemented all across ASEAN countries.

The objective to be attained included 1. Enhancement of workforce competitiveness in digital

media2. Development of knowledge-based society that will fill the

gaps of digital divide

THAILAND

serves as a good example as its digital divide is still clearly alive and well. The country is facing with continuing difficulties, discontinuities, and delays in upgrading physical telecommunications infrastructure and regulatory development.1: Paul, J. (2002). Narrowing the digital divide: Initiatives undertaken by the Association of South-East Asian Nations (ASEAN). Emerald Insight , 36(1), 13-22.

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Barriers to Media Transformation from Analog to Digital in ASEAN Region

3 major challenges identified in early days for the popularization of digital media in the ASEAN region

were

Lack of clarity of purpose and

vision

Political, economic and technological

disparities in the regions

Limitation in funding and

involvement of private sector

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1: Paua, F. (2000). E-ASEAN and e-Europe. regional initiatives in a borderless world. Harvard Business School,.

Digital Media Impact on Society

Value chain in the digital media-based

ecosystem consists of 3 components

40%of the global population is connected to the internet

Applications Devices Networks


Economic Developments

5% annually

Digital Media Connectivity

15% annually

Online Services

40% of the citizens in the ASEAN are below 30

1: Choi, J., Menon, N., Chua , S. G., & Dobberstein , N. (2015). The ASEAN digital revolution. Asset. Retrieved from https://wwwatkearneycom/innovation/asean-innovation/asean-digital-revolution/full-report/-/asset_publisher/VHe1Q1yQRpCb/content/the-asean-digital-revolution/10192

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Digital Media Impact on Society Policy Developments Relevant to Digital Media Popularization in ASEAN Region

AEC attaining digital

inclusion across the ASEAN region

The policymakers have been faced with two dilemmas regarding the digital-based media popularization

10 countries in the ASEAN need to have the similar

regulations for assisting the digital media landscape

ASEAN ICT Master Plan

2015

Attempts have been made to extend and harmonize

the policies that have been embraced across ASEAN

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1: Das, S., Menon , J., Severino , R., & Shrestha, O. (2013). The ASEAN Economic Community: A Work in Progress. Institute of Southern Asian Studies. Retrieved from http://wwwgscmnidaacth/home/upload/news/file/537pdf2: Choi, J., Menon, N., Chua , S. G., & Dobberstein , N. (2015). The ASEAN digital revolution. Asset. Retrieved from https://wwwatkearneycom/innovation/asean-innovation/asean-digital-revolution/full-report/-/asset_publisher/VHe1Q1yQRpCb/content/the-asean-digital-revolution/101923: We'are stronger when we're connected. ( 2015). ASEAN ICT Masterplan 2015.


Technological Developments

The shift to digital-based media encompasses 3 main components

Digitization of the service and

product offerings

Digitization of customer

engagements

Digitization of the internal activities

to raise the efficiency levels.

INDUSTURY 4.0Machines replacing workforce

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1: GE Reports. (2015, July 27). What is Industry 4.0? Retrieved June 7, 2016, from GE Reports: http://gereportsasean.com/post/125151887005/what-is-industry-40


Socio-cultural Developments and Digital Media

Interestingly, digital media technology is so attractive to youth that a significant portion of the residents in ASEAN

countries has become comfortable in the digital media setup.

According to the Human Development Index from the OECD, the human development in the ASEAN region has improved

but still diverges among ASEAN member countries.1

1: Countdown 2015. ( 2014). Towards inclusive and sustainable growth in the ASEAN Economic Community. . OECD World Economic Forum .


Political Influence

THAILANDmass politics on the internet along with some other forms of digital media from late 2000s and early 2010s reflect the rise of an unprecedented political activism in Thai society.

leaders in digital politics

Reflecting greater political awareness in Southeast Asia, use of the internet or high-tech mechanisms to › Push forward the political campaigns, › Exploit as channels for voices of citizens, › Organize online petitions, or › Initiate the political movements or › Demonstrations turns out to be more practically

common.


Food Security

How countries will share data to ensure the traceability and safety of food supply ?

Provide a cohesive approach for regional and national-level bodies

ASEAN has established the ASEAN Food Safety Network (AFSN)

Promote transparency in food safety information sharing between importing and exporting nations

harmonization of regulatory regimes traceability systems

data-sharing protocols

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1: Udomwonga, C., & Elis, W. (2010). Safe to Eat? E-traceability and ASEAN. Trendnovation Southeast 10th Issue Newsletter: New Faces of AEAN part 1.


Healthcare

For the future of health service innovations, 3 issues are noteworthy.

Digitization of health

infrastructure

Emerging threats from connected

health ITConvergence of

health information.

Nowadays, there remains a lack of resources for computer emergency response teams, especially in university hospitals or large medical centers

Medical school curricula in ASEAN will have to be transformed in order to prepare future physicians to apply ICT and make them ready to blend it in with the art of treatment.

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1: Chairatana, P. (2011). “Biodigital Jazz” in Digital Healthcare. Trendnovation Southeast 12th Issue Newsletter: Health Service Innovation.


From “Digital City” to “Smart City”

Keerthana & Gnanasekaran

Smart city is an urban area which has highly progressed in terms of overall infrastructure, possess advanced communication system, well-grounded real

state and viable market scenario.

Smart city Smart governancetransportation, IT, health, education

In regards to this, developing ASEAN, initially as,

a conglomerate of smart cities smart countries smart regional bloc

seems like a positive, rational and advantageous policy option.

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1: Keerthana, S. &. (2015). Smart City (Smart Governance). History, 34(153), 28-32.

Potential Solutions for Surmounting Impediments

Level of consumer awareness concerning digital media services is low in the ASEAN region

One dilemma that will also need to be addressed by the Southeast Asian nations is

How to balance between cyber security and human security?

Cyber societies of the region must be ready to put in place the mechanisms to counter cyber terrorists .1

1: Nandhakwang, T. (2012). Enabling Security in Cyber Society. . Trendnovation Southeast 24th Issue Newsletter: Cyber Security and Surveillance in Southeast Asia .

Lessons from Other Regional Organizations

DIGCOMPPro j e c t f o r u n d e r s t a n d i n g a n d

d e v e l o p i n g D i g i t a l C o m p e t e n c e ( D C )

More than 44% of the EU population ranging from age

16 to 74 are found to have insufficient digital skills

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1: Siriyuwasak, U. (2010). Digital Democracy: A New Era of Digital Connectivity. Trendnovation Southeast 4th Issue Newsletter: Digital Politics,.2: European Commission. (2016, 06 29). Digital Single Market. Retrieved from European Commission: https://ec.europa.eu/digital-single-market/desi

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CONCLUSION

To be equally competitive with the developed nations in digital

media,

there is a need for changes through policy in a manner that is not only timely

but which is also practical. This can be done by first establishing

an independent advisory board comprising representatives from the 10 countries and other policy

influencers.

CONCLUSION

should offer some strategic advice and directions to the AEC.

should also have the responsibility of monitoring and

tracking the developments

an independent advisory board

This will be important in making sure that ASEAN › is on the right course with respect to the digital-based media

strategies, › would make it possible for corrective changes to be made in good

time.

THANK YOU

Any Smarter Regions need Smarter Regulating Committee

An Empirical Research of Digital Media in ASEAN Development

Boonchutima, Smith* and Vongkiattikachorn, Sadudee**

* Faculty of Communication Arts, Chulalongkorn University254 Phayathai Road, Wangmai, Patumwan, Bangkok, 10330

Thailand (corresponding author: [email protected])

** International Institute for Trade and Development,Floor 8, Vidhayabhatana Building, Chula Soi 12 Chulalongkorn University,

Phayathai Road, Wangmai, Patumwan, Bangkok, 10330 Thailand ([email protected])