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This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name for your copywriting business

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Page 1: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

This is Bonus Video 2.3

in the course:

Get Paid To Write

Module 2:

How to transition from

full-time work to freelance, build a team

and choose a name for your

copywriting business

Page 2: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name
Page 3: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Learning outcomes:

How to:

• Transition from full time work to freelance

copywriting

• Incubate your business while you work

elsewhere

Page 4: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Learning outcomes:

• Build a ‘team’ of suppliers

• Use your team of suppliers wisely

• Develop strategic alliances

Page 5: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Learning outcomes:

How to:

• Choose a business name

• Understand why names do (and don’t)

matter

Page 6: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Learning outcomes:

• Use the business name generator

• Identify how the name impacts the

business

Page 7: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

How to transition from full-time

work to freelance copywriting:

• Also known as ‘incubating’

• If appropriate, let the employer know you’d

like to expand your skill set and that you

can help the company at the same time

Page 8: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

How to transition from full-time

work to freelance copywriting:

• You don’t need to reveal you plan to leave

in the future

• Be as ethical and upfront as you can -

don’t compromise your principles - if you

can’t put what you’re doing on the front

page of the paper, should you be doing it?

Page 9: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Ways to incubate your business

while you work elsewhere:

• Plan ahead - if you’re currently working,

how long do you want to be there before

you leave?

• Train up - what training can you gain from

your current workplace?

Page 10: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Ways to incubate your business

while you work elsewhere:

• Skill up in the time you have - what

experiences can you gain at your

workplace?

Page 11: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Ways to incubate your business

while you work elsewhere:

Offer to:

• Write the company newsletter

• Write copy for the company website

• Design the company brochure (and that you’re prepared to enrol in a class to learn it)

Page 12: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Ways to incubate your business

while you work elsewhere:

Offer to:

• Build an app for the company (and that

you’re prepared to enrol in a class to

learn it)

Page 13: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Ways to incubate your business

while you work elsewhere:

Offer to:

• Explore email marketing options for the

company (and that you’re prepared to

enrol in a class to learn it)

Page 14: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Why do you need a ‘team’ of suppliers?

• You need a range of people to help you build your business

• Know who they are in advance so you don’t get caught out and have to use a sub-standard supplier

Page 15: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Why do you need a ‘team’ of suppliers?

• If you know what they can do for you, it will reduce your stress knowing that a supplier is there for you

• Think of them as ‘strategic alliances’ -people who help you but who can also give you business

Page 16: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Why do you need a ‘team’ of suppliers?

• You make them look good

Page 17: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

• These suppliers will get work from you (and offer to refer them if you like their work)

• These suppliers can also give you work

Developing strategic alliances:

Page 18: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

• Web developers, graphic designers etc. need copywriters to make their work look good - one web developer could have 30 clients!

Developing strategic alliances:

Page 19: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

• Graphic designer

• Photographer

• Website developer

• Accountant or book keeper

Who do you need?

Page 20: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

• Printer

• IT support service

• Video producer/camera person

• Meeting venue

Who do you need?

Page 21: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

• Business coach or mastermind group

• Cleaner - optional but nice

Who do you need?

Page 22: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

How to use your team of suppliers wisely:

• If you need to get something made or created, save them and you time and money by finding a model similar to what you need

• Send it to them and ask for a quote

Page 23: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

How to use your team of suppliers wisely:

• Get quotes in writing

• If you want to build the relationship, and it’s feasible, meet with them to see their portfolio

Page 24: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name
Page 25: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

What’s in a name?

Page 26: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Considerations:

Do you want to:

• Promote yourself as the key writer?

• Be a copywriting agency?

• Be a full service marketing agency?

Page 27: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Why names don’t matter:

• Visy

• Echo Entertainment

• Berkshire Hathaway

Page 28: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Why names don’t matter:

• Richard Pratt’s empire - packaging

• James Packer’s empire - casinos

• Warren Buffett’s empire - finance

Page 29: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Why names do matter:

• Vinomofo

• Shoes of Prey

• lululemon

Page 30: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Why names do matter:

• Freelancer.com

• Who Gives A Crap

• Lorna Jane

• Tony Robbins

Page 31: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

If in doubt:

• Take the simplest path

• You can change your mind later

• You need to get started

Page 32: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

If in doubt:

• Choose the simplest, cheapest, easiest path and that is often…

• Your name as the business name e.g. Kate’s Copywriting

• A bespoke, hands-on service

• Sole trader

• Registered for ABN

Page 33: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Writing your website copy…I or We:

This sounds trivial but I get asked it all the time…

• Shall it be first person…

Page 34: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Writing your website copy…I or We:

• “I am a copywriter and I love working with natural healers, therapists and others in the health industry.”

Page 35: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Writing your website copy…I or We:

• Or third person…

• “We are a firm of highly trained copywriters dedicated to helping therapists in the natural healing space.”

Page 36: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Writing your website copy…I or We:

• This decision is influenced by what you name your business

Page 37: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Think of the future:

• Choose a business name that can expand as you grow

• Wrong:

Page 38: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Think of the future:

• Kate Clark’s Newsletter Copywriting Service

• Kate’s SEO Copywriting Service

Page 39: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

How to come up with cool business names:

What if you want to:

• Offer something else beside newsletters?

• Sell the business to someone named Paul?

Page 40: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

How to come up with cool business names:

• Change your last name?

• Think ahead! Future-proof your business by planning ahead

Page 41: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Famous brands and names:

What do they all have in common?

Page 42: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Famous brands and names:

• Red Cross (Charity)

• Red Sox (Baseball team)

• Black Hawk Down (Movie)

• Blue Circle (Couriers)

• RedBalloon (Naomi Simson)

• Purple Cow (Seth Godin)

Page 43: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Famous brands and names:

• Blackwater (Security)

• Spring Valley (Water)

• Iron Mountain (Document security)

• Blue Ocean (Management theory)

• Green Frog (Web hosting)

• lululemon (Fashion)

Page 44: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Famous brands and names:

• What do they all have in common?A colour!

• A 4-step process to coming up with a great name:

Page 45: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Column A: Colours

1. Red

2. Orange

3. Yellow

4. Green

5. Cyan

6. Blue

7. Violet

8. Purple

9. Magenta

10.Pink

11.Brown

12.White

13.Gray

14.Black

Page 46: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Column B: Shapes, seasons, elements

1. Cross

2. Circle

3. Square

4. Ocean

5. Mountain

6. Valley

7. Desert

8. Iron

9. Copper

10. Mercury

11. Spring

12. Summer

13. Winter

14. Autumn

Page 47: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Column C: Animals

1. Giraffe

2. Turtle

3. Lion

4. Frog

5. Snake

6. Leopard

7. Goat

8. Donkey

9. Mouse

10. Rhino

11. Hippo

12. Cheetah

13. Meerkat

14. Crocodile

Page 48: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

1. Red

2. Orange

3. Yellow

4. Green

5. Cyan

6. Blue

7. Violet

8. Purple

9. Magenta

10.Pink

11.Brown

12.White

13.Gray

14.Black

1. Cross

2. Circle

3. Square

4. Ocean

5. Mountain

6. Valley

7. Desert

8. Iron

9. Copper

10. Mercury

11. Spring

12. Summer

13. Winter

14. Autumn

Column A + Column B

Page 49: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

Column A + Column C

1. Red

2. Orange

3. Yellow

4. Green

5. Cyan

6. Blue

7. Violet

8. Purple

9. Magenta

10.Pink

11.Brown

12.White

13.Gray

14.Black

1. Giraffe

2. Turtle

3. Lion

4. Frog

5. Snake

6. Leopard

7. Goat

8. Donkey

9. Mouse

10. Rhino

11. Hippo

12. Cheetah

13. Meerkat

14. Crocodile

Page 50: Get Paid To Write - Amazon S3...This is Bonus Video 2.3 in the course: Get Paid To Write Module 2: How to transition from full-time work to freelance, build a team and choose a name

This is the end of Video 2.3

in the course:

Get Paid To Write

Module 2:

How to transition from

full-time work to freelance, build a team

and choose a name for your

copywriting business


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