This is Bonus Video 4.1Bin the course:

Get Paid To Write Copy

Module 4:How to speak to clients, quote

for work and get paid what you’re worth

16 strategies for successful quoting:• The remaining 8 strategies

• Jobs can drag out and take months to complete

• Clients often ‘sit’ on the copy

• They don’t return calls

9. Wrap the job up quickly:

• They don’t give feedback

• They don’t pay the remainder of the invoice

•How to avoid this happening:

9. Wrap the job up quickly:

9. Wrap the job up quickly:When taking the brief, say:

“We offer a 30-day ‘changes’ policy – if we don’t hear from you within 30 days of us sending you the first draft, we’ll assume the copy is approved and we will send you the final invoice.If you would like us to make amendments to the copy, please get them to us within those 30 days.”

10. Do market research

• Closing question:

• “By the way, how did you find me?

11. Get paid for briefings:

If they want face to face meeting before going ahead:

• Find out where they want to meet

• Tip: meet close to you

11. Get paid for briefings:

• “I am happy to meet with you – my terms of business are the 1st 45 minutes are complimentary and anytime after that is billed at $x per hour.”

12. Follow up methodically:

• Them: “Let me think about it…can you send me something?”

• “Sure. What are your contact details?”

(You send the quote).

• Follow up in the next 2-3 days by phone – not by email!

12. Follow up methodically:• Follow up again in 4-5 days by phone.(If voice mail is on, you can leave a message but not ideal – call again later)

• Follow up one more time via email

•No answer - let it go – put them on the database

•Diarise the follow-up action

• Ring them exactly when you said you would

• It looks professional to respond quickly – (lots of people don’t) - so it stands out when people actually do what they say they’re going to do

12. Follow up methodically:

12. Follow up methodically:•Don’t expect a formal ‘no’ – people too busy/rude/not important to them

•Move on to the next quote – it’s not about you!

13. Don’t take it personally:

Reasons why people don’t go ahead:

• They do it themselves

• It’s not a priority for them – it can wait

• They find another copywriter

13. Don’t take it personally:

• They come back to you later

• They use you for the next job after they have a bad experience

• They never use you but refer you to others

14. Upsell your services:• “Do you have a graphic designer you use or would you like us to recommend a designer for you?”

(This is not just good for your business – it’s good for them as it means the copy looks great, which makes you look great!)

14. Upsell your services:• “Do you have a web developer or would you like us to recommend one that we use and trust?”

• Your quote document should contain all the ‘wording’ you need to ensure you’re covered:

• There is a sample quote template in your downloadable documents

15. Create a quote template:

This sample shows you how to:

• Confirm an agreed understanding of what is to be done

•Get your deposit paid quickly

•Get revisions back from the client within 30 days to close the job off and get paid

This sample shows you how to:

• Cover yourself legally for the material supplied to you by the client

•On-sell other services eg. web design

• Source permission to use the work in your portfolio

Sample Copywriting Proposal:

Date

•One minute of pain, a lifetime of value

• Ask via email

• Ask someone else to ask for you

16. Ask for testimonials:

“It’s been great working with you. If you were happy with my work, would you consider writing a few complimentary words about my service?

I would like to feature them in the Testimonial section of my website.”

16. Ask for testimonials:

This is the end of Bonus Video 4.1B

in the course:

Get Paid To Write CopyModule 4:

How to speak to clients, quote for work and get paid what

you’re worth