GET ON THE

FRONT PAGE

GET ON THE

FRONT PAGE PAGE!

GET ON THE

FRONT PAGE GET ON THE

FRONT PAGE

The Weeks

Group Everton Weeks founded The Weeks Group after investing a career in creatively building new revenue streams

across a host of industries. The Weeks Group represents Everton’s passion to bring together the most

powerful, no-nonsense revenue building solutions under one roof. He has successfully worked with

thousands of local merchants across hundreds of markets.

Everton is an accomplished business executive and author who earned his stripes in the trenches. He

established himself as a sales and marketing leader while serving as an executive with such notable firms as

Procter & Gamble, Harte Hanks-Direct Marketing, PepsiCo, Knight-Ridder, and Gannett. Most recently he

served as the corporate VP of advertising for Morris Communications, a national and international media

firm engaged in marketing newspapers, radio stations, digital services, billboards and magazines. The bulk of

Everton’s experience occurred in competitive markets where he was constantly challenged to manage for

today and innovate towards tomorrow. Everton built a successful career by accepting challenging

management assignments and finding innovative ways to grow revenues.

Everton holds a MBA (University of Miami), BBA, (Temple University), and advanced executive sales and sales

management certificates from NORTHWESTERN and KNIGHT RIDDER. He has been blessed with a beautiful

wife, Laurie and four wonderful children; Everton, Jessica, Azariah, and Michael.

Everton Weeks

Founder / Visionary

Bryce Cockerham Vice President

Bryce Cockerham is a proven revenue producer in the media field. As Director of Market Development for

skirt! magazine, he oversaw the nationwide expansion of the magazine’s Content Licensing sales by closing

strategic partnerships with media companies such as Scripps, Cox Publishing, Landmark, and Gatehouse

Media. Worked with new and established markets to sustain and grow the brand with social media, local and

regional promotional strategies. Expanded skirt! from six to twenty markets in two years. Developed a

comprehensive launch platform that included promotion, marketing materials, adaptable by region of the

country.

As a National Sales Manager in the Corporate Marketing Division of Morris Publishing Group LLC, he drove

sales and business development functions for 10 daily newspapers, including new product rollouts, key

account management, customer relationship development, contract negotiations, and national and retail

home office calls. Worked closely with publishers and ad directors to drive revenue, introduce new long-

lasting publications, and market positioning.

Our background is Retail and the Newspaper industry. We work with

hundreds of newspapers across the country and their retail clients.

We will put our media expertise and local networks to work for you.

Meet the Front Page Experts

Own the Front Page and Your

Market

Our experience tells us that Front Page Notes is

the most powerful local ad program for moving

consumers to action.

It’s especially true with the furniture category.

Something about the popularity of scratch-off

and the lottery…people like to win. In our

program EVERYONE is a winner!

Your Local Newspaper provides the best

demos in the marketplace and a huge

share of the local market buying power.

Everyone Wins

Source: How America Shops and Spends 2013

are the preferred

medium when

consumers plan their

shopping

93% of adults

used media for

shopping and

planning the last

7 days

Newspapers

Television

Direct Mail

Internet

Radio

Newspapers 62%

57%

53%

45%

23%

79% of Adults Took Action

with an Sticky Note

Removed and Saved 62%

Used to Compare Prices 58%

Saved Until Visited a Store 52%

Saved Until Needed to Purchase 48%

Showed to Family Member or Friend45%

Used to Make Unplanned Purchase 40%

Took to Store 41%

Front Page Labels

Premier Front Page Note Programs

Program Investment: Retail Cost: $110 per thousand vs FMG Member cost of $75 per thousand

FMG Member Benefit: Savings of $35 per thousand or 32%

The Product: 3 x 3 Label Full Color Scratch-off to reveal winning number Design included Backside printing

Mobile / email capture

Program #1: Email Capture

Front

Back

Program Description:

Placement of a Front Page Note on the headlines of

the local newspaper. A message such as; “Receive a

$50, $100 or $200 gift card when you purchase any

adjustable bed this week”

Included is a scratch-off component and a QR code.

Consumers will scratch –off the note to reveal a

winning number that they can then enter into a

website or into the scanned QR code to see the value

of their gift card. This will allow us to capture an email

address.

The consumer will immediately receive a text or email

that the value of their card is $200. FMG members

will now also have an email address to stay in

communication with the potential new customer

Only 7.5 cents

per

household!

Compare to

49 cents for

First Class

Mail

Premier Front Page Note Programs

Program Investment: Retail Cost: $85 per thousand vs FMG Member cost of $65 per thousand

FMG Member Benefit: Savings of $20 per thousand or 24%

The Product: 3 x 3 Label Full Color Scratch-off to reveal winning number Design included Backside printing

Program #2: Maximum Win

Front

Back

Program Description:

Placement of a Front Page Note on the

headlines of the local newspaper. The

note would contain a message such as;

“Receive up to a $200 gift card when you

purchase any adjustable bed this week”

Scratch-off below to see the value of your

gift card.

Once the consumer does the scratch-off

to reveal their reward, every card will have

the same message; “Maximum Award:

$200 Gift Card”

Only 6.5 cents per

household!

Compare to 49 cents for

First Class Mail

Standard Programs

Program #3: Standard Front Page Note Program Program Description:

Placement of a Front Page Note on the headlines of the local newspaper.

Note could be used in many ways:

Special consumer offer

Highlight electronic advertising

Special marketing events

Directional device to highlight the member’s insert or ad in the newspaper

Capitalize on events with exclusive special shaped front page notes:

Program Investment: Retail Cost: $65 to $85 per thousand vs FMG Member cost of $55 per

thousand

FMG Member Benefit: Savings of $10 to $20 per thousand or 15-25%

The Product: 3 x 3 Label Full Color Design Backside printing QR Code/Bar Coding/ Short

Coding

Only 5.5 cents per

household!

Compare to 49 cents

for

First Class Mail

Shapes Seasonal Shapes: Footballs, Christmas, heart, pumpkin, clover, flag

Year Round Shapes: House, gas pump, price tag, diamond, gift box, stop sign, tent

Cause Related Shapes: Ribbon for breast cancer / Wounded Warrior/ Heart

You can Dominate Your Market

Contact Us Today!

TheWeeksAgency.com

877-583-1181