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Post on 08-May-2015



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Presentation given at the 2013 Texas School Public Relations Conference on the basics of photography and it's importance for school public relations professionals.


  • 1.Why is photography important tothe PR professional? The majority of media releases sent dont include an image make yours stand out by including a great photo P.R. Blogger, Brooke Nolan writes: Perhaps you dont evenneed to bother writing a story to go along with images.Great exposure can be [won] through an image alone.Without sounding too corny a picture speaks a thousandwords and all that. Send pictures with a simple photocaption and short paragraph outlining the story thisworks especially well for the social pages in magazines.

2. Social Media On Facebook, photos generate twice as many Likes astext updates, and videos are shared twelve times morethan links and text posts 42 percent of all Tumblr posts are photos Photo and video posts on Pinterest generate morereferral traffic than Twitter, Stumbleupon, LinkedInand Google+ combined 3. What makes a great PR photo? Avoid clichd photos (smiling business men holding giantchecks are no-nos) News is about real people your photo should reflect this Should sum up your story often strong photos run withjust a caption Include branding (naturally) Tells something about the person, what they are doing, whatthe company involvement is 4. Learn the basics Get to know your camera Hold your camera properly Get out of auto mode Learn to collect subjects information quickly 5. How to hold your camera Left hand holding the camera, fingers softly gripping around the lens Right hand is used for controlling the settings of the camera Elbows together, pressing on the chest Camera firmly against the forehead, head leaning towards the camera 6. Exposure controlAV-modeTV-mode P-mode 7. Composition Fill the frame Simplify the image by getting in close Be aware of your background Rule of thirds 8. Rule of Thirds Picture is separated into agrid of thirds The subject is placed atintersections of lines The picture is morevisually appealing becausethe subject is not centeredor symmetrical This is a tried and truemethod, but not always thebest 9. Rule of Thirds 10. Fill your frame Use your zoom Position yourself close to your subject Crop your shots (be aware of quality loss) Remember: including your subjects entire body is notnecessary 11. Fill your frame Far vs. Close 12. Fill your frame 13. Background Make sure backgrounds dont interfere with your subject Look for solid color backgrounds like a solid colored wall or expanse ofblue sky Beware of distractions such as objects, other people or colors that takeaway from your subject Isolate your subject Use depth of field to make your subject sharp and background soft Dont eliminate your background completely! It is still necessary forshowing where your subject is located. 14. Backgrounds (Bad) Other peopleDistracting colors 15. Backgrounds (Good) 16. Uncommon Angles Experiment with high- and low-angle shots that showboth scale and perspective Kneel down to capture subjects near the ground orphotograph subjects above you 17. Uncommon Angles 18. Speaker shots Animated speaker look for hand gestures Enthralled listeners Use long lenses & no flash 19. Headshots without a studio Simple or plain background Have subject stand or sit on stool Position body turn, but have them look forward Have subject sit up straight and stick neck out 20. Other Tips A photo only tells a great story if it can stand on its own.Ask yourself: can you tell what the subject is without anexplanation? Name tags are your best friend. Snap a shot of themimmediately after taking your subjects photo foridentification later. Read/subscribe to photography tutorials Dont forget to send links to your photo sharing sites andFacebook galleries in your media releases. 21. Editing Free: Picasa GIMP Picmonkey $$: Adobe Photoshop Adobe Lightroom 22. Photo Sharing Social Media (Facebook, Twitter, Pinterest, Blog, etc.) Photo sharing sites: SmugMug Flickr Picasa Your website 23. Thank you! Amanda 696-8272