Weekly Wednesday WebinarLunch ‘n Learn

Dec 16th @ 1pm EDT

FEATURING:

Get New Patients Blog

HOSTED BY: Galaxy Marketing Solutions

More information: GalaxyMarketingSolutions.com

with your

“Blog” is short for Web

log

“Web” is the Internet

And “Log” is

Or

So a Blog is:

• A blog (short for weblog) is a personal online journal that is frequently updated and intended for general public consumption.

• Blogs generally represent the personality of the author or reflect the purpose of the Web site that hosts the blog.

- www.searchwindevelopment.techtarget.com

Sample Blog Page

Different blog entries

Sample Blog Posts

A Blog post can be fairly short

So what am I supposed to write?

Evergreen content

Evergreen content is continually relevant and stays fresh for readers.

It travels all across the Internet, on and on without end, educating people and drawing

attention to you, all day, all night.

How do I keep creating evergreen content?

• The best way to do this is to make a list of all of the questions you normally spend time answering.

• And make a list of the things that are important for people to understand, which they may not ask about, but they do need to know.

Each one of those points is a Blog post.

So do I need to be a writer to write Blog posts?

Your Blog is your voice. Just write the way you speak in real life.

But what if it’s just not real for me to Blog regularly?

You can hire someone to Blog for you…

• But the purpose of blogging is to establish your authority in your field.

• So you must help your writer by providing key data on what points you want to make to the world. You’ve got to participate in the process.

Every new blog post is fresh content for your website.

That’s very important because…

• Google continually combs the Internet and evaluates everything on it. The findings result in your search engine ranking.

• Each new Blog is indexed by Google’s “spiders”. These are computer programs that literally crawl through the Internet to constantly update Google on what’s there.

• New Blog posts show the spiders that your website is active, and that they should be checking it more frequently.

• Blog posts are also perfect to put out on your social media lines, and will help you to get discovered and to attract New Patients.

Blogging has a cumulative effect

All of this increases your footprint on the Internet

And drives people through your front door.

Thank You!