how to get more readers for your business blog
TRANSCRIPT
• Better, more targeted content
• More media, more research
• The “and wait there’s more” post…
• Juicy topics - e.g. stock photo sites
• Link-worthy topics (resources, stats, etc.)
• Infographics, slideshares, images, video
• Tools: Buzzsumo, SEMRush, Google analytics
• Feature influencers - email them, @mention them, etc.
• Reviews
• Group posts
• Round-ups
• Guest posters
• Embed videos or slideshares
• Interviews
• Curated infographics
• Social media - FB, Twitter (can be multiple times), Pinterest, Google+, LinkedIn update
• LI company page
• Groups - G+ groups, FB groups, LI groups, Pinterest shared boards
• Grow your following - engage, respond, share others’ content
• “Be everywhere” strategy
• Emailing your list with new posts
• Know your keywords
• Basic optimization
• Keyword-rich titles and headings
• Image alt tags
• Internal linking
• Links from others sites
• Tools: Google Adwords keyword tool, Google Analytics, SEM Rush
• Social media bio links, etc.
• Cross-linking - from old posts, popular posts, new posts
• Email footers
• Directories - AllTop, industry directories, etc.
• Voting sites - growth hackers, inbound.org, reddit, hacker news etc.
• Quora answers
• Guest posting
• Become the media/curate (Pinterest, Flipboard, Listly, Scoop.it)
• Share links on Blokube, BizSugar (and others)
• Watch out for distribution platforms-Triberr, quuu.co, Tweet Jukebox, Prismatic
• Blog promotion tools - Viral Content Buzz, Social Buzz Club, Just Retweet
• Repurpose content - e.g. post to slideshare- video to slideshare, post to infographic, etc.
• Redistributing - e.g. publishing yourself other places
• Syndicating – e.g. from your site to business2community
• Facebook promoted posts – can be inexpensive
• LinkedIn is expensive - so needs to be strategic
• Pinterest can be reasonably cheap
• StumbeUpon ads are also affordable