get more efficiency in your daily dsd business jon rasmussen director, cg industry marketing

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Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

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Page 1: Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

Get More Efficiency in Your Daily DSD Business

Jon RasmussenDirector, CG Industry Marketing

Page 2: Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

Agenda

Motivators…start with a look at DSDData from the GMA Study –

Unleash the Power of DSD Automated delivery Elements of a solution What else can you do…here is where

the technologies converge Questions

Page 3: Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

DSD and Time Utilization Deliveries per year

Small store 1040 (3+ per day), large store – 11,700 (37+ per day) Average delivery time

Small store 36 minutes, large store 84 minutes 20-27% of the time spent stocking and merchandising 31-32% of the time spent with backdoor delay and check-in

verification

Page 4: Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

DSD Efficiencies Migration to pre-sales/merchandising – 50% in small and 77% in large Not everyone has the same efficiency Delivery windows are tight

Page 5: Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

Achieving Greater Efficiencies

5 minutes for manual entry vs. 30 seconds for electronic Up to 20 minutes in a large format store EDI – ASN with SSCC is best practices

Page 6: Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

Achieving Greater Efficiencies

Big gains for both retailer and DSD personnel are when accuracy is rewarded by sampling or simply a totals count

Item by item can take up to 60 minutes with complicated deliveries

Page 7: Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

Store Shrink…Retailer Interest

11% of total store shrink is in backroom receiving Automated DSD receiving reduces shrink

Page 8: Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

Out-of-Stock Impacts Need to spend more time merchandising

Page 9: Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

Automated Delivery DEX/UCS (Direct Exchange Uniform Communication Standard)

DSD handheld computer to retailer receiving PC; verifies products and prices NEX/UCS (Network Exchange Uniform Communication Standard)

Office computer to office computer; delivery notifications and statements EDI/ASN (Electronic Data Interchange/Advance Shipment Notice)

Host system to host system the day prior; reconciliation prior to delivery SSCC (Serialized Shipping Container Code)

Unique barcode/RFID label that is applied to the cases/pallet that ties back to the EDI/ASN for product shipment details

SBT (Scan Based Trading) CG companies are paid on what is sold, so the delivery window is unrestricted and

the product selection, stock levels, and merchandising are the responsibility of the DSD personnel.

GDSN (Global Data Synchronization Network) Methodology and communications to synchronize product information and pricing

between trading partners (one source to eliminate errors)

Page 10: Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

SSCC Support

You don’t need a full WMS You do need

Barcode printerOptional RFIDHandheld or forklift computer with

scanner and/or RFID readerScanning optional for DSD

personnelData repositoryEDI/ASN

Hand-held

Hand Apply

Print & Apply

Page 11: Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

Technology Convergence for Efficiency On the Route

GPS – directions and route realignment WWAN

Price updates – reduces delivery delaysOrder communication (mid-day)

– eliminates end of day traffic impactsDelivery coordination – ensure driver and

merchandiser are there at the same timeEmergency dispatch – address critical

out-of-stocks especially during promotions 802.11

Hot spots – WWAN like communicationsYard/settlement – reduces check-in/out time

Credit card reader – uplift from cash customers

Page 12: Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

Efficiency – On the Route RFID

Asset tracking – identify where plastic crate/tray theft is occurring

Delivery confirmation in compliance situations

CameraPromotion non-compliance – trade funds

negotiationsReport damage – product, point of purchase,

vendingCompetitive product/display information Invoice capture – signatures or store stamp

Page 13: Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

Efficiency – On the Route

4” Portable printingOn the spot – eliminate a trip into the cab

of the truckLess expensive to operate – cheaper paper

and no ribbons Modem and Ethernet docks – least

expensive nightly communications BT headset – hands-free “phone” usage BT SF51 for picking – when you have the

drivers pick their own orders from the warehouse

Page 14: Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

It Takes More Than Just A Computer!

Receipt Printers

CreditCardReader

Standard and ExtendedBattery Packs

4-Pack Charger

Ethernet Multi-Dock

VehicleDock

AC Adaptor

Single Dock &Comm Adaptors

ModemEthernet

BT Speech&Voice

Merchandising/Pre-sales DSD Delivery

Hands Free Scanning

Vehicle Monitoring

DEX Cable

Software for:DSD (configurable)DEXCommunicationsDispatchDirections/MapsCredit Card Auth.

Host Software:Route schedulingEDIDataSync

Page 15: Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

CN2BLow-end

Merchandising

CK60When you need large keys

- really rugged!

CN3Full Featured

Different Needs

Page 16: Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

Large, small, or QWERTY keys PAN, LAN, WAN wireless communications Barcodes and images Wireless printing format GPS RFID capable Voice capable Peripherals

Evaluating Your Needs – Where do you want to go?

Page 17: Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

Questions?

Page 18: Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

Intermec | www.intermec.com

Jon RasmussenDirector Industry Marketing, Consumer [email protected]

Steve ChristensenSenior CG and Retail Business Development Manager, [email protected]

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