get into the wellness game – a new wellness offering to ... filewellness 101 – costs follow...
TRANSCRIPT
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Get Into The Wellness Game – A Get Into The Wellness Game – A New Wellness Offering to Help Meet Your Clients’ Needs
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Get Into The Wellness Game – A New Wellness Offering to Help Meet Your Clients’ Needs
PRESENTER(s):
Jennifer Becker, Principal Wellness Company
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Wellness 101 – Costs Follow Risks
While there are many reasons why employer costs have risen rapidly over recent years,
researchers agree: poor health caused by unhealthy behaviors is the largest controllable
factor. Costs follow risks!
2011 NFP SCHOOL OF EXCELLENCEINTERNAL USE ONLY. Not for public distribution.
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Wellness 101 – Costs Follow Risks
• Costs follow risks
– Health care
– STD
– Workers compensation
– Productivity
Costs FollowRisks
2011 NFP SCHOOL OF EXCELLENCEINTERNAL USE ONLY. Not for public distribution.
– Productivity
• Status of health in the U.S.
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Principal & NFP Wellness Solutions
Principal and NFP
Wellness Solutions
� Simple, effective, affordable
� Total population health
2011 NFP SCHOOL OF EXCELLENCEINTERNAL USE ONLY. Not for public distribution.
� Total population health
� Consistent participant experience
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Year Round Wellness Program
Year Round Wellness Program
� Comprehensive program design
� Wave approach
� Quarterly topics
� Wellness assessment
Wellness portal
2011 NFP SCHOOL OF EXCELLENCEINTERNAL USE ONLY. Not for public distribution.
� Wellness portal
� Wellness Coordinator Newsletter
� Online Resource Center
� Communication materials
� Reporting
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Year Round Wellness Program
Preventive Screenings
� Worksite
� At-home kits
Health Coaching
� One-on-one, customized plan
2011 NFP SCHOOL OF EXCELLENCEINTERNAL USE ONLY. Not for public distribution.
� Call-a-coach with unlimited inbound calls
Reporting
� Wellness Assessment results
� Participation
� Screening
� Coaching
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Solutions to Fit All Needs
NFP-BrandedSMB Wellness Solution
Firm-BrandedWellness Solution
Employer Level Customized Wellness Solution
For Firms who want to provide a wellness solution for their
clients but don’t want to maintain their own wellness
portal
For Firms who want to provide a more customized wellness solution, including a Firm-
branded portal
For Employers who want a portal and program
customized just for their employees and family
members
• NFP Wellness Branded • Unique Domain Name • Employer Branded Portal
2011 NFP SCHOOL OF EXCELLENCEINTERNAL USE ONLY. Not for public distribution.
• NFP Wellness Branded Portal
• Turnkey small employer solution
• Activity Points Program –Standard for all clients
• Reporting – Executive summary included, other employer buy-up options
• Sales Support – Training and sales tool kit
• Unique Domain Name• Firm Wellness Portal• Branding• Firm’s content and links• Reporting – Firm level and
employer buy-up options• Sales Support – Training and
sales tool kit• Account Management – Firm
level
• Employer Branded Portal• Customized employer
solution• Activity Points Program –
Customized at employer level
• Reporting – Employer level with ad hoc buy-up options
• Account Management –Employer level
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SMB Wellness Solutions
SMB Wellness Solutions
� The competition
� What’s available for SMB groups today?
� Investments required in product design and
technology
2011 NFP SCHOOL OF EXCELLENCEINTERNAL USE ONLY. Not for public distribution.
technology
� Consistent participant experience
� Transactional sale through order form
� Two versions
� NFP-branded
� Firm-branded
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NFP Branded Solution
NFP-branded SMB Wellness Solution
� Year Round Wellness Program
� Wellness Portal
� Online Wellness Assessment
� Online Employer Resource Center
2011 NFP SCHOOL OF EXCELLENCEINTERNAL USE ONLY. Not for public distribution.
Online Employer Resource Center
� Wellness Handbook
� Call-a-Coach
� Executive Summary Report
� Option for ER: At-Home Preventive Screening Kits
� Option for ER: Participation Report
� Option for ER: Self-Care Books
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Firm Branded Solution
Firm-branded SMB Wellness Solution
� Broker committed to wellness
� Broker branding and content
� Wholesale pricing
2011 NFP SCHOOL OF EXCELLENCEINTERNAL USE ONLY. Not for public distribution.
� Wholesale pricing
� Creates a revenue stream for broker
� Up front and ongoing investment
� Allows client to pay on PEPM basis
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Employer Branded Solution
Employer Level Customized Solutions
� For “Large” employers
� Includes all core components of wellness solution
� Custom program and consultative approach to developing and
2011 NFP SCHOOL OF EXCELLENCEINTERNAL USE ONLY. Not for public distribution.
� Custom program and consultative approach to developing and
maintaining a successful wellness strategy for the client
� Dedicated Implementation Manager and ongoing account
management support
� Involve Principal Sales Representative
� Pricing is net; broker fees can be added
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NFP vs. Firm Branded
NFP-branded SMB Wellness Solution
Firm-branded SMB Wellness Solution
Wellness Solution • Year Round Wellness Solution• Wellness Portal• Online Wellness Assessment• Online Employer Resource Center• Wellness Handbook
Included
Firm logo includedFirm content included
2011 NFP SCHOOL OF EXCELLENCEINTERNAL USE ONLY. Not for public distribution.
• Wellness Handbook
• Call-a-Coach Services Included Optional – Firm choice
• Executive Summary Report Included Optional – Firm and Employer choice
• At-Home Screening Kits Optional – Employer choice Opt ional – Firm and Employer choice
• Participant Report Optional – Employer choice Option al – Firm and Employer choice
• Service Features Account services Account Management at firm level
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Broker Resource Center
Marketing Tools and Resources
� Product Overview and Talking Points
� Sales PowerPoint presentation
� Sales Brainshark presentation
� Product overview and order form
2011 NFP SCHOOL OF EXCELLENCEINTERNAL USE ONLY. Not for public distribution.
� Product overview and order form
� Additional tools for broker-branded opportunities
� Wellness specialists to help you
� (877) 265-2490
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Power Statements
� Complete year-round wellness solution
� Scalable product design – help meet the needs of any
size employer
2011 NFP SCHOOL OF EXCELLENCEINTERNAL USE ONLY. Not for public distribution.
� Consistent participant experience
� Simple, effective, affordable solutions for any size
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What’s in it for You?
� New revenue stream
� Offer current clients a new solution
2011 NFP SCHOOL OF EXCELLENCEINTERNAL USE ONLY. Not for public distribution.
� Sales strategy to attract new business
� Simple sales process
� Low maintenance benefit
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Next Steps
For More Information
(877) 265-2490
Identify yourself as an NFP firm.
2011 NFP SCHOOL OF EXCELLENCEINTERNAL USE ONLY. Not for public distribution.
Identify yourself as an NFP firm.
Ask about the wellness solution that meets your needs:
NFP-branded solution
Firm-branded solution
Large case customized solution