get genuine windows agreement for large organizations (ggwa-lo): a legalization solution for your...

Get Genuine Windows Agreement for Large Organizations (GGWA-LO): A legalization solution for your customers existing installed base of PCs.

Which would you choose?It seems obvious, right? With something so important,you need to know what you are getting. Surprisingly,

many of your customers could be settling for “possibly”when it comes to their software licensing.

Filled with air. Possibly filled with air.

Get Genuine KitWhich would you choose? GGWA-LO

Introduction

Our goal is to help you assist your customers who may have purchased a PC without genuine Microsoft ® Windows ® operating system software or discover they may have unlicensed Windows software.

The purpose of this presentation is to provide you information on the Get Genuine Windows Agreement for Large Organizations (GGWA-LO) so that you can understand the offering, effectively market it to your customers, and participate in the legalization business opportunity.

Note: Each subsidiary should update with specific region or country information as required.

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Background 4

Customer Mis-licensing Scenarios 5

GGWA-LO Highlights 6

GGWA Offering Overview 7

Ordering Process 8

Purchasing Requirements & Installation 9

Resources 10

Frequently Asked Questions 11

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Table of Contents

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Economic Impact Pirated software continues to be among the largest revenue competitors facing

the industry, with an estimated opportunity cost of more than $40B annually*. Piracy affects legitimate businesses that have to compete with those selling counterfeit

software and Microsoft and its partners can help work together to stop it.

Market Opportunity PCs with unlicensed Windows software continues to be an enormous revenue

opportunity for Microsoft and our partners. The base of customers with existing PCs in need of legalization due to counterfeit or

unlicensed scenarios is growing. Customers want a solution that will allow them to easily legalize multiple PCs. Customers want to acquire a solution in a way that is familiar to them using their

established channel provider.

*Source: Fourth Annual Global Software Piracy Study, May 2007, 2006 Worldwide Software Piracy Figures, Business Software Alliance

Background: Unlicensed and Mis-licensed Opportunity

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These and other scenarios are all too common, and can result in unlicensed or counterfeit Windows software on customers’ PCs.

The need for legalization occurs when the customer: Installed Windows software using leaked or stolen Volume License Keys (VLK). Downloaded software online or from unknown or counterfeit sources. Purchased PCs without an Operating System (OS) preinstalled and then used a

Volume License agreement to install the full Windows desktop operating system. Purchased PCs with Windows Vista® Home Premium, Home Basic, or Starter editions,

and then used a Volume License agreement to upgrade to Windows Vista Business or Windows Vista Ultimate.

Attempted to save costs by doing in-place motherboard upgrades without acquiring new Windows licenses on those PCs.

Typical Customer Legalization Scenarios

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GGWA-LO is available worldwide for LARs or direct from Microsoft to offer customers who generally need large quantities of PCs legalized with genuine Windows software.

GGWA-LO: Is tailored to meet the needs of businesses that usually purchase and deploy

Microsoft software through Volume Licensing. Is available for Windows Vista Business, beginning November 1, 2008, with

downgrade rights to Windows XP Professional. Is a Volume License offering that is off the price list and requires the

customer to sign a legalization agreement. Offers customers the option of purchasing Software Assurance (SA) within 90

days of buying GGWA-LO. Is for use on fully assembled PCs with a previously installed counterfeit,

pirated, or otherwise unlicensed copy of Windows. Cannot be used on a new PC.

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GGWA Highlights

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GGWA-LO Offering Overview

Target Customer Mid-market or Enterprise customers with a large installed base of PCs needing Windows legalization.

Product and Availability Worldwide Off Volume License price list Windows Vista Business, available Nov. 1, 2008

Windows Vista Business GGWA-LO SKU# 66J-07132

Channel LARs or direct MS

Terms and Conditions Pre-signed agreement that includes an audit clause. Commitment that future Windows software acquisitions will contain

legal software. Placement of a one-time only order. Non-transferability of GGWA licenses. A Master Business Services Agreement (MBSA) must be in place or

one must be set-up.

Software Assurance Can be purchased within 90 days.

Support Support is available for purchase from either Microsoft of Microsoft LARs.

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The table below provides a summary of GGWA-LO offering.

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Ordering ProcessThe diagram provides an overview of the ordering and fulfillment process for this program. Purchase minimums vary by region.

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LAR / Microsoft presents GGWA-LO Agreement, confirms pricing and presents to Customer.

Customer reviews, signs and returns the signed agreement and PO to the LAR or Microsoft if a direct deal.

LAR submits to Regional Operations Center (ROC).

ROC activates the agreement and processes the order.

Customer receives a copy of their agreement and email confirmation that their order has been processed.

Order Confirmation + Copy of Get Genuine Agreement + Proof of Payment = License Confirmation.

Agreement is available on Explore.ms

CC LAR

CC LAR


GGWA-LO: Purchasing Requirements GGWA-LO can be sold only by LARs or direct from Microsoft. The minimum order requirement is 5 licenses. Price empowerment quantities begin

at 100+ for Emerging countries and 750+ for Developed and BRIC countries. The local AP lead should be contacted for empowerment framework details.

GGWA-LO: Installation

1. If the customer is running non-genuine software, the customer can install the genuine version with media. Media is available through a separate purchase.

To activate the software the customer uses the Volume License Key (VLK) that was assigned to the media acquired. They can also call the Product Activation call center to acquire a VLK. For further information about VLKs and a list of Product Activation Centers, go to ‘Volume License Product Key’ section of https://www.microsoft.com/licensing.

2. No installation or activation is required if customer already has genuine software. This scenario typically applies when there is a mis-licensing situation (e.g., used commercial Volume License agreement to install Windows without underlying operating system).

Note: There is no COA distributed as part of GGWA.

Purchasing Requirements & Installation

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https://partner.microsoft.com/40032275


Make sure you understand GGWA-LO so your customers can take advantage of this Volume License legalization solution for Windows!

Take time to learn more about GGWA-LO Drive awareness and the legalization of your customers installed base of PCs. Educate your customers on why it is important to only use genuine Windows

software.

For more GGWA-LO resources, visit: https://partner.microsoft.com/40032275

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https://www.microsoft.com/licensing


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How is GGWA-LO ordered?

The LAR downloads the legalization agreement from explore.ms, confirms pricing with their Microsoft Account Manager, and presents it to their customer. The customer reviews, signs, and returns the legalization agreement to the LAR, which includes the quantity of licenses to be purchased. The LAR submits the legalization agreement to the appropriate Microsoft Regional Operation Center (ROC) where it is processed. The ROC activates the agreement and processes the order. The customer will receive a copy of their agreement and an email confirmation that the order has been processed. These, along with proof of payment, and the GGWA are the license confirmation, which constitutse proof-of-license.

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Frequently Asked Questions

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Does GGWA-LO come with media? If not, how do my customers acquire media?No, just like other Volume License Agreements, media is not included, but can be ordered separately.

Are installation and activation required?

1. If the customer is running non-genuine software (i.e., counterfeit), they need to install the genuine copy. To activate the software, the customer uses their VLK found on MVLS. They can also call the Product Activation Center to acquire a VLK. For further information about VLKs and a list of Product Activation Centers, go to ‘Volume License Product Key’ section of https://www.microsoft.com/licensing.

2. No installation or activation is required if the customer already has genuine software. This scenario typically applies when there is a mis- licensing situation (e.g., customer used a Volume License agreement to install Windows without an underlying operating system).

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https://www.microsoft.com/licensing


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What if my customer does not meet the GGWA-LO purchase minimums? Are there other Volume Licensing options available? Yes. There is a GGWA for Small and Medium Organizations solution (GGWA-SMO) which has a 5-license minimum which can be sold to your customer. GGWA-SMO does not require a signed agreement. Contact your Microsoft representative for more details.

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