A Reseller’s Guide to the Get Genuine Windows Agreement for Small and Medium Organizations (GGWA-SMO)

Introduction

Our goal is to help you assist your customers who may have purchased a PC without genuine Microsoft ® Windows ® operating system software or discovers they may have unlicensed Windows software.

The purpose of this presentation is to provide you information on the Get Genuine Windows Agreement for Small and Medium Organizations (GGWA-SMO) so that you can understand the offering, effectively market it to your customer, and participate in the licensing business opportunity.

Beginning, November 1, 2009, customers with unlicensed PCs can get compliant with the latest Microsoft operating system available, Windows 7 Professional.

Note: Each subsidiary should update with specific region or country information as required.

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Table of Contents

Background 4

Improper Licensing Types & Scenarios 5

GGWA-SMO Highlights 6

GGWA-SMO Offering Overview 7

Ordering Process 8

Purchasing Requirements & Installation 9

Next Steps & Resources 11

Frequently Asked Questions 12

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Economic Impact Pirated software continues to be among the largest revenue competitors facing the industry, with an estimated

opportunity cost of more than $40B annually1. Piracy impacts legitimate businesses such as channel partners that have to compete with those selling

counterfeit and unlicensed software Research shows fully licensed businesses grow faster and are more profitable than those using a mix of genuine

and unlicensed software.2 Successful companies make valuable long-term customers.

Market Opportunity PCs with unlicensed Windows software continues to be an enormous revenue opportunity for Microsoft

partners. The base of customers with existing PCs in need of Windows compliance due to counterfeit or unlicensed

scenarios is growing. Customers want a solution that will allow them to easily bring multiple PCs into compliance, and to acquire a

solution in a way that is familiar to them using their established channel provider.

1Fourth Annual Global Software Piracy Study, May 2007, 2006 Worldwide Software Piracy Figures, Business Software Alliance2 Impact of Unlicensed Software on Mid-Market Companies, Harrison Group, April 2008

Background: Unlicensed and Mislicensed Opportunity

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These and other scenarios are all too common and result in improperly licensed Windows software on customers’ PCs.

Improper Licensing Types & Scenarios

Types Scenarios

Counterfeit software

Installed Windows software using leaked or stolen Volume Licensing Keys (VLK). Downloaded software online or from unknown or counterfeit sources. Attempted to save costs by doing in-place motherboard upgrades without acquiring new

Windows licenses on those PCs. PC was purchased from an OEM that used a single license on multiple PCs (called hard

disk loading).

Mislicensed operating system

• Purchased PCs without an operating system (OS) pre-installed and then used a Volume Licensing (VL) agreement to install the full Windows desktop operating system.

Misversioning • Purchased PCs with a consumer version of a Microsoft Windows operating system, such as Home or Starter editions, and then used a commercial VL agreement to upgrade PCs to Windows Professional, Business or Ultimate.

For more information, please visit www.microsoft.com/piracy/knowthefacts/default.aspx5

GGWA-SMO Highlights

GGWA-SMO is available worldwide for small and medium sized organization customers to bring unlicensed software into compliance via the reseller channel.

Is tailored to meet the needs of customers that usually purchase and deploy Microsoft software through Volume Licensing.

Is a Volume Licensing offering that is off the price list and requires a separate agreement (no customer signature is required).

Beginning November 1, 2009, GGWA-SMO is available in Windows 7 Professional. Downgrade rights are available. Offers customers the option of purchasing Software Assurance (SA) within 90 days of buying

GGWA-SMO. Is for use on fully assembled PCs with a previously installed counterfeit or otherwise

improperly licensed copy of Windows. Cannot be used on a new PC. Requires the customer to commit to buying genuine Windows going forward.

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GGWA-SMO Offering Overview

Following is a summary of the GGWA-SMO compliance offering Target Customer Small business

Mid-market Government

Product and Availability Volume Licensing offering: Off price list Windows 7 Professional

Windows 7 Pro SKU: FQC-02874 WinPro7 MVL Get Genuine SMP Available November 1, 2009

Features Customer support available for purchase Option for purchasing Volume Licensing media / Volume License Keys Any volume of 5 or more Downgrade rights available Re-orders allowed during agreement/authorization terms (2 yrs)

Transferable Generally no transfers are allowed, however, any exceptions are noted in the program agreement.

Terms and Conditions Non-signed commitment to acquire only genuine Windows licenses going forward GGWA and Open License terms and conditions apply SA within 90 days through the Open, Open Value, Select, or Select Plus Volume Licensing

programs

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Ordering Process

Distributor places order with ROC.*

Reseller sends agreement to Distributor for onward submission to the Regional Operations Center (ROC).

Customer provides their contact information, including email address. No signature is required.

Distributor provides the Reseller with a copy of the GGWA-SMO Addendum& Open License agreement for presentation to the

Customer.

ROC sets up agreement and Customer receives electronic acceptance notification with Agreement Number.

Customer receives electronic order confirmation.

Order Confirmation + Copy of Get Genuine Agreement Addendum and Open License Agreement + Proof of Payment = License Confirmation.

Contract is available on Explore.ms

CC ResellerBCC Distributor

CC ResellerBCC Distributor

*Depending on the partner and/or country, orders may be submitted manually or through MOET (MOET is the most common).

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The diagram provides an overview of the ordering and fulfilment process for this program.

GGWA-SMO non-USD Countries: Agreement Addendum

• Distributors are asked to make the GGWA agreement addendum and the Open License agreement available to their resellers.

• Resellers should physically present the agreements to the customers at the time of the transaction so the customer fully understands the terms and conditions.

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GGWA-SMO : Agreement Addendum

Purchasing Requirements and Installation

Fulfillment1. For each order placed, the customer receives an electronic order confirmation (as long as the customer provided an

email address). 2. The partner will also receive a copy of the electronic order confirmation.3. Customers should also retain a copy of their agreement plus proof of payment to the partner.4. Media may be purchased separately through a Reseller.

Installation Scenarios5. If the customer is running non-genuine software (i.e., counterfeit), they need to install the genuine copy. To activate

the software the customer can obtain a VLK by contacting the Product Activation Center. For further information about VLKs and a list of Product Activation Centers, go to ‘Volume License Product Key’ section of https://www.microsoft.com/licensing.

2. No installation or activation is required if customer already has genuine software. This scenario typically applies when there is a mislicensing situation (e.g., customer used a Volume Licensing agreement to install Windows on a new PC without an underlying operating system).

Note: There is no COA distributed as part of GGWA.

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Next Steps & Resources

Make sure you understand the Get Genuine Windows Agreement for Small and Medium Organizations so your customers can take advantage of this easy licensing solution for Windows.

Educate your customers on why it is important to use only genuine Windows software. If you find improperly licensed Windows in your customers’ installed base of PCs, provide a Get

Genuine compliance solution.

For more GGWA-SMO resources, visit: https://partner.microsoft.com/40032275

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Frequently Asked Questions

What is the GGWA-SMO ordering process?To order GGWA-SMO, follow these steps:1. Reseller presents the GGWA to the customer and acquires

customer information to complete the agreement (no customer signature is required).2. Reseller submits GGWA agreement to Microsoft Authorized Distributor for onward submission to Regional

Operations Center (ROC).3. ROC processes the agreement and sends an agreement number back to the customer, reseller, and

distributor.4. Customer and partner receive electronic order confirmation (c.c., to Reseller).

Does GGWA-SMO come with media? If not, how do my customers acquire media?

No, just like other Volume Licensing Agreements, media is not included but can be acquired separately using the standard media fulfillment ordering process.

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Frequently Asked Questions

Are installation and activation required?

There are two customer scenarios for installation and activation: 1. If the customer is running non-genuine software (i.e., counterfeit), they can install the genuine copy. To

activate the software, the customer obtains a VLK by contacting the Product Activation Center. 2. No installation or activation is required if the customer already has genuine software. This scenario typically

applies when there is a mislicensing situation (e.g., customer used a Volume Licensing agreement to install Windows on a new PC without an underlying operating system).

If customers need to install Windows 7 Professional, can they go to the Volume Licensing Service Center (VLSC) to download this product?

No, customers cannot download the bits for the GGWA purchase through VLSC at this time. Media is available for purchase through resellers.

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Frequently Asked Questions

Who provides support for GGWA-SMO?

Support provided by either Microsoft or a Microsoft reseller is available for purchase via these options: 1. Support is included when SA is acquired and covers deployment planning, staff training, and software

upgrades. 2. A technical support contract can be purchased from a Microsoft reseller.

Is there a solution available for large volume deals?

Yes. There is a large-deal solution available direct from Microsoft or from a Large Account Reseller (LAR) called the Get Genuine Windows Agreement for Large Organizations (GGWA-LO). Contact a Microsoft representative for more information on this solution.

What should the customer be offered if they are not eligible for GGWA-SMO?

Customers can purchase Full Packaged Product (FPP) and depending on the customer’s circumstances, the Get Genuine Kit (GGK), the Get Genuine Online Kit (GGOK) or the WindowsGenuine Advantage (WGA) Kit may be offered. Please visit http://oem.microsoft.com/getgenuinekit for GGK and www.microsoft.com/genuine for GGOK and WGA.

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