get connected: october 2011

T H E M A G A Z I N E O F T H E E L E C T R I C A L I N D U S T R Y

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Life’s good whenyou’re in control.

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What will you listen to later?

A stylish stereo DAB digital and FM radio, ONE Elite Series II also features ‘Listen Later’, which enables listeners to save the latest episode of their favourite digital radio programme on a daily, weekly or occasional basis. ONE Elite Series II takes an optional ChargePAK for portable listening and also features DAB digital radio pause and rewind, an iPod/MP3 player input and a smooth black or white satin-touch finish.

[email protected] 0845 148 9002 www.pure.com

Get-Connected_ONE-Elite_Full-Page_Sept11.indd 1 9/26/2011 10:23:04 AM

Get Connected. Greyfriar Cottage, Winchester Road, Chawton, Alton, Hampshire. GU34 1SBwww.gcmagazine.co.uk

Editor in Chief: Marlinda Conway Telephone: 01420 886 33 [email protected]

Editorial & Publishing Director: Terry HeathTelephone: 01420 886 33 [email protected]

Magazine Advertising Sales:Telephone: 01420 886 33 [email protected]

Creative Director: Will Dobson [email protected]

Advertisement Production Administration: Will Dobson Telephone: 01342 850 456 [email protected]

Production and Print: Blackmore Press, Shaftesbury, Dorsetwww.blackmore.co.uk

Subscriptions & Circulation: GCCD, 13 Premier AvenueGrays, EssexRM16 2SB.Telephone: 07818 088 671Fax: 01375 370 436 [email protected]

Annual subscription rate (inc. postage): UK £88; Overseas £108.

Copyright © 2011 Mud Hut Publishing Ltd. All rights reserved.

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without the prior permission of the publisher. Get Connected is published by Mud Hut Publishing Ltd., Alresford House, 60 West Street, Farnham, Surrey GU9 7EH.

04 / / / / / / / / / / / / / / / / / / / / / Editorial Comment

06 / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / The Word In and around the industry

10 / / / / / / / / / / / / / / / / / / / / The Product Gallery

12 / / / / / / / / / / / George Cole Get Connected

13 / / / / / / / / / / / / / / / / / / / / / / / / From the Bench Alan Bennett says projectors create a great

home cinema experience

14 / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / BackchatIndustry comment and a 2-minute interview

from Vogel’s James Attfi eld

PLUS:15 - 26INTEGRAL SPECIAL SUPPLEMENT

featuring:16 / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / Cooking

19 / / / / / / / / / / / / / / / / / / / / / / / Small Appliances

20 / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / TV

22 / / / / / / / / / / / / Sony: Focus on Portable CE

24 / / / / / / / / / / / / / / / / / / / / / / / / / / / / / DAB Radio

25 / / / / / / / / / / / / Fires and Portable Heating

P10 GRADO PS500 PROFESSIONAL SERIES HEADPHONESwww.gradolabs.com

www.beko.co.uk T. 0845 850 5008 E. [email protected]

2 year parts and labourwarranty on all Beko

Built-in Appliances

job no: BEK0145 | title: 2Year Warrenty Ad | print area: 38x210mm | artwork size: 100% | print info: cmyk | AW1

BEK0145_2YearWarranty_Get_Connected_AW1.indd 1 21/07/2011 18:12

What will you listen to later?

A stylish stereo DAB digital and FM radio, ONE Elite Series II also features ‘Listen Later’, which enables listeners to save the latest episode of their favourite digital radio programme on a daily, weekly or occasional basis. ONE Elite Series II takes an optional ChargePAK for portable listening and also features DAB digital radio pause and rewind, an iPod/MP3 player input and a smooth black or white satin-touch finish.

[email protected] 0845 148 9002 www.pure.com

Get-Connected_ONE-Elite_Full-Page_Sept11.indd 1 9/26/2011 10:23:04 AM

CONTENTS

Get Connected. Greyfriar Cottage, Winchester Road, Chawton, Alton, Hampshire. GU34 1SBwww.gcmagazine.co.uk

Editor in Chief: Marlinda Conway Telephone: 01420 886 33 [email protected]

Editorial & Publishing Director: Terry HeathTelephone: 01420 886 33 [email protected]

Magazine Advertising Sales:Telephone: 01420 886 33 [email protected]

Creative Director: Will Dobson [email protected]

Advertisement Production Administration: Will Dobson Telephone: 01342 850 456 [email protected]

Production and Print: Blackmore Press, Shaftesbury, Dorsetwww.blackmore.co.uk

Subscriptions & Circulation: GCCD, 13 Premier AvenueGrays, EssexRM16 2SB.Telephone: 07818 088 671Fax: 01375 370 436 [email protected]

Annual subscription rate (inc. postage): UK £88; Overseas £108.

Copyright © 2011 Mud Hut Publishing Ltd. All rights reserved.

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without the prior permission of the publisher. Get Connected is published by Mud Hut Publishing Ltd., Alresford House, 60 West Street, Farnham, Surrey GU9 7EH.

04 / / / / / / / / / / / / / / / / / / / / / Editorial Comment

06 / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / The Word In and around the industry

10 / / / / / / / / / / / / / / / / / / / / The Product Gallery

12 / / / / / / / / / / / George Cole Get Connected

13 / / / / / / / / / / / / / / / / / / / / / / / / From the Bench Alan Bennett says projectors create a great

home cinema experience

14 / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / BackchatIndustry comment and a 2-minute interview

from Vogel’s James Attfi eld

PLUS:15 - 26INTEGRAL SPECIAL SUPPLEMENT

featuring:16 / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / Cooking

19 / / / / / / / / / / / / / / / / / / / / / / / Small Appliances

20 / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / TV

22 / / / / / / / / / / / / Sony: Focus on Portable CE

24 / / / / / / / / / / / / / / / / / / / / / / / / / / / / / DAB Radio

25 / / / / / / / / / / / / Fires and Portable Heating

P10 GRADO PS500 PROFESSIONAL SERIES HEADPHONESwww.gradolabs.com

www.beko.co.uk T. 0845 850 5008 E. [email protected]

2 year parts and labourwarranty on all Beko

Built-in Appliances

job no: BEK0145 | title: 2Year Warrenty Ad | print area: 38x210mm | artwork size: 100% | print info: cmyk | AW1

BEK0145_2YearWarranty_Get_Connected_AW1.indd 1 21/07/2011 18:12

EDITORIAL COMMENT

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2011 began with hope that we could make a good start on

building the post-recession recovery, but has not yielded much in the way of real progress. The economic indicators are not good.

The banks are doing all right, though. Not, perhaps, in terms of profi ts, but their senior personnel have managed to insulate themselves from the worst of the “austerity” we’ve been told we are all suff ering for the common good. Having trousered our bail-out money, kept most of the £200 billion the Bank of England conjured up for “quantitative easing”, managed to squeeze out a few billion for their own bonuses while explaining they can’t lend what they agreed with the Government to lend to small and medium-sized businesses in this country because there’s “no demand”, they’re now threatening to leave again if we’re not kind to them.

It’s already clear that no politician of any colour has the balls to do more than wag the odd fi nger and admonish those banking characters with a “come on, now, chaps, play the game…” But it is hugely comforting for all SMEs to hear from millionaire Prime Minister David Cameron and his millionaire Chancellor of the Exchequer George Osborne that although it won’t be easy and there’s more pain to come, “we’re all in this together.” David and George, we feel your pain.

It’s a tribute to the patience and deep-rooted respect for authority in this country that, in the face of what some might say is a massive, sustained and institutionalised conning of the public, the only signs of civil unrest this year were nothing to do with genuine “protest”, but were just an opportunist outburst of criminal activity sparked by the realisation that even more could be stolen from Britain’s retailers under cover of “rioting.”

Is there anything we can do to increase the prospects of a better 2012? Our top tip is this: “Quantitative easing” is sometimes

explained as the Bank “printing money” to put into the economy to stimulate activity, although it’s not physically printed but is created electronically. Another £75 billion in quantitative easing has been announced. Why don’t they actually, really print it this time, and get some vans to deliver wads of cash – say £75,000 each - to a million small businesses in the UK? That way we solve the small business bank lending problem at a stroke, and guarantee that the £75 billion will get straight into the economy and be put to good use immediately, helping the people who will spearhead the recovery to get on with it. It will at least stop the money from sticking in the banks’ balance sheets, where most of the fi rst £200 billion quantitative easing went.

Finally, it appears that Mary Portas, whom David Cameron imagined was the right celebrity to save our High Streets, has, as celebrities so often will, blown it entirely. She’s reported to have called the women in the Coalition Cabinet an “ugly bunch” and criticised their dress sense. Mary, O Mary, that is so wrong on so many levels, and exposes the extreme poverty of the celebrity culture. “Dave” Cameron’s description of her as “straight-talking, no-nonsense”, is looking increasingly like “garrulous, no-thinking.” She backed up her criticism with this supremely articulate and expressive comparison of the “ugly” UK cabinet with French women: “they’re like, wow, aren’t they? What do we have?”

How many serious retailers, struggling with real problems, have with heads in hands been thinking: “get that woman away from me, my business, my high street and the entire retail industry.” I think Mr Cameron would do well now to let Mary Portas go back to her reality TV career, and to making the most of her ten minutes of fame, and perhaps focus on less “glamorous” but more eff ective sources of help for retailers. We don’t want Wayne Rooney to be in charge of reorganizing FIFA. We don’t see Joe Pasquale or Les Dennis as appropriate Government advisors on foreign policy. So why, oh why……?

register online at www.gcmagazine.co.uk for your FREE copy of Get Connected Magazine

Average net circulation for the 12 issues distributed between Jan-Dec 2008 is 6,228

Marlinda Conway Editor in Chief

Terry HeathEditorial & Publishing

Director

George ColeConsumer Electronics

Consultant

Lynne HenryCommunications Offi cer,

GfK Marketing Services

James McIntoshConsumer Consultant

Will DobsonCreative Director

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THE WORD | INDUSTRY NEWS

Shop price in� ation steadyOverall shop price in� ation remained well below the Consumer Price Index – the Government’s of� cial measure of in� ation – in September, stabilising at 2.7%. The BRC-Nielsen Shop Price Index showed that food in� ation was unchanged at 5.0%, while non-food fell to 1.3% from 1.4% in August.

AMDEA announces new ChairmanAMDEA has announced that John Morrissey, Managing Director of Indesit Company, replaces former BSH chief Uwe Hanneck as Chairman of the industry association as of 26 October 2011. Hanneck held the role for six years.

UK economy “deteriorating” says BCCThe British Chambers of Commerce (BCC) has again downgraded its forecast for UK economic growth this year, from the 1.9% predicted at the beginning of 2011 to 1.1%. The news followed offi cial fi gures from the Offi ce for National Statistics showing just 0.1% growth in the second quarter of the year.

The BCC’s survey of 6,700 businesses revealed that cash fl ow

“remains a real concern” for many. Director General John Longworth commented: “The pace of the UK recovery will remain slow. We can avoid a recession but this relies on the Government making some tough policy choices. While it is imperative that the Government perseveres with its defi cit-cutting plan, there must be a signifi cant reallocation of priorities within the overall spending envelope.”

High Street footfall 1.2% down in SeptemberA report from retail analysts Springboard shows overall footfall on the UK’s high streets fell by 1.2% in September compared to the same month last year, but smaller towns appear to be gaining shoppers, while cities are suff ering a disproportionate loss of visitors.

The Springboard research said that taking cities out of the equation, footfall was actually up 1.3% compared to September last year, indicating that the “shop local” drive, probably boosted by consumers’ disinclination to travel more than necessary, may be having a measurable eff ect.

September retail sales rise in value but high street volumes declineThe BRC-KPMG Sales Monitor for September showed UK retail sales values up 0.3% like-for-like compared to September 2010, with total sales up 2.5%. Non-food sales improved slightly but “remain challenging,” and larger purchases were, said the BRC, “hit by fragile consumer confi dence and the weak housing market.”

Growth in non-food, non-store sales via the Internet, telephone and mail order fell back to achieve just a 10.1% uplift compared to the same period last year. The equivalent growth fi gure for 2010 was 19.1%, indicating that the recent few years’ online and non-store business growth is faltering.

BRC director general Stephen Robertson commented: “In these harsh times, we have to be thankful for this minor improvement in growth compared with August but underlying conditions remain weak. Spending growth is below infl ation, meaning customers are buying less than this time last year. And there’s no guarantee next month’s fi gure will be better. Total sales growth has been fl ipping between 1.5 and 2.5% for four months now and year-to-date like-for-like growth is zero.

Robertson added that it is short-lived factors such as the weather and discounting which have infl uenced sales, not any fundamental change in how customers

are feeling. “As we head into the year’s most important trading period, we need a return of optimism,” he said. “That requires people to feel that next year they will see some payback for the current pain.”

“As we are entering the crucial season in the run-up to Christmas the outlook may be described as ‘hopeful’ but that’s as good as it gets I am afraid,” added Helen Dickinson, Head of Retail at KPMG.

In a separate survey, the CBI reported that high street sales volumes in September remained virtually unchanged from last month and growth was slightly weaker than expected.

According to the organisation’s Distributive Trades Survey, 24% of retailers reported a year-on-year rise in sales volumes, while 39% reported a fall. The balance was the weakest since May 2010.

The three-month moving average, which smoothes out volatility in the monthly fi gures, fell by 11% – the fastest decline since August 2009.

Judith McKenna, Chair of the Distributive Trades Panel and ASDA Chief Operating Offi cer, blamed the performance on a combination of low wage growth, high prices and rising unemployment. “Consumer confi dence continues to be bruised,” she said. “Shoppers are still clamping down on discretionary spending and focused on buying the basics at the best price.”

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DRL drives warranty salesWhite goods retailer DRL is to create hundreds of jobs at a new call centre in Manchester as it looks to increase sales of its Worry-free Warranty scheme. The company is said to have invested £1 million in the venture and has signed up for an initial 15,000 sq ft of property to house the operation.

Founder and CE John Roberts told a local news source that the fi rm’s warranty scheme was already enjoying signifi cant growth but that he sees huge scope to greatly accelerate its sales.

“The extended warranty market has had a lot of bad press, mainly because it deserves it,” he said. “We have decided to completely redefi ne this market and off er customers good value. Our scheme involves a payment of just a few pounds a month with no contract, so customers can cancel whenever they want. Due to the sheer volume of orders we transact, we see huge potential for growth.”

In July this year, DRL posted a 50% increase in like-for-like revenues in the fi rst quarter of its current fi nancial year and upped its full-year forecast to £250 million following a strong upsurge in sales since the beginning of April.

Sterling boost for Stoves built-inGDHA brand Stoves has applied the contemporary looks of its popular Sterling range cooker to a number of products in a new built-in collection. The Stoves Sterling built-in portfolio comprises fi ve fanned and multifunction electric ovens, two gas hobs and a ceramic electric hob, all of which are available in a stainless steel fi nish.

Steve Dickson, Commercial Manager for Stoves, commented on the collection: “We believe the contemporary and rugged looks of the Stoves Sterling built-in is unique in the current market and will be well received by our retailers.”

A number of new hoods have been introduced to complement the new range.

UK’s middle incomes falling fastThe Institute for Fiscal Studies (IFS) has issued a forecast that predicts two years “dominated by a large decline” in UK incomes, and “the biggest drop for middle-income families since the 1970s.” The body said this will have the eff ect of pushing more families below the offi cial poverty line, and will also have the possibly longer-term eff ect of crippling the UK economy for years to come by squeezing the middle-income driving force behind consumer buying activity.

This is bad news for electricals and for retailing in general.

The IFS warned that the sharp drop in median income, calculated at 7% after the eff ects of infl ation, is the worst fall in real household incomes for 35 years, and the “squeezed middle,” which in times of growth and confi dence drives the real economy by spending on consumer goods, will be forced to impose strict austerity measures upon itself and curb even the normal consumption patterns of replacement and aspirational purchases that keep retail buoyant.

The median income, forecasts the IFS, will begin to rise slowly after 2013, but will not have recovered to 2009 levels by 2015.

Euronics announces 2012 Conference locationBuying and marketing group Euronics has announced that its 2012 Overseas Conference

will be held in Tallinn, Estonia from 24th to

29th June at the Swissôtel (pictured).

CI(H) chief executive Stuart Cook said:

“We are looking forward to welcoming an

increased number of members in the capital

city of Estonia.

“The annual Conference is an excellent

opportunity for members to not only meet

suppliers, but also the CI(H) management

team.”

Hughes Electrical wins major business accoladeLowestoft-based independent Hughes Electrical has been named “Barclays Corporate Business of the Year” in the annual Eastern Daily Press Business Awards.

The independent retailer is celebrating its 90th anniversary this year, and despite trading conditions that have been extremely challenging for the UK electrical retailing sector, has reported increases both in turnover and pro� ts.

Managing director Robert Hughes (pictured, courtesy of Eastern Daily Press), said: “We are delighted to have received this award, recognising as it does the great work carried out by everyone involved with the company. We have always made customer service our number one priority and � rmly believe

this is what keeps customers coming back time and time again.

“This year has been an important one; not only are we celebrating 90 years in business but have also successfully integrated � ve Bennetts stores into the group and have been tackling the digital switchover. So to win this award is a real boost for everyone.”

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Jamie Oliver becomes Samsung MDA ambassadorSamsung has announced that Jamie Oliver is to endorse its range of split cavity Dual Cook ovens and refrigeration products. The partnership with the popular TV chef is intended to raise Samsung’s profi le at retail level, with in-store and POS materials and advertising and PR rights across digital and traditional media.

A fully integrated marketing drive for Samsung major domestic appliances during 2012 will also aim to inspire customers to choose the healthy option of

cooking fresh food by incorporating Jamie’s recipes as part of the campaign. Samsung has donated ovens, fridges and other major domestic appliances

to the Jamie Oliver Foundation for use in its Ministry of Food Centres and school kitchens. The chef commented that he was “truly amazed” by the technology.

Nick Portlock, General Manager, Samsung Home Appliances, said: “We intend this relationship to take Samsung’s position in the major domestic appliance market to new heights.”

Amica off ers free collection of WEEE and packagingPolish manufacturer Amica has joined forces with The Wastepack Group and Electrolink to off er electrical retailers and distributors a free of charge collection and disposal service for electrical products from all industry brands and the collection of associated packaging for recycling.

Under the new Amica Wastepack scheme, retailers will no longer require membership of The Distributors Take Back Service, representing a saving of around £500 a year.

Simon Freear, country manager for Amica, commented: “This scheme allows us to off er a national

service that is not only completely free, but also saves our retailers paying additional fees and removes the hassle and time associated with compliance paperwork. Amica retailers may then choose to off er a complimentary collection and disposal service to their own customers.”

Retailers registering for the new scheme will receive the necessary documentation to show eff ective and proper WEEE handling along with a range of point-of-sale material to promote the recycling service in store.Indesit’s “war

on waste” rewardedIndesit Company’s logistics division has won the “Business Recycler of the

Year” award at the 2011 National

Recycling Awards for its “comprehensive

environmental management system, which

takes in waste collection, vehicle emissions,

energy reduction and water savings.”

Dominic Vertuccio, Indesit Company

Logistics Managing Director, said: “It goes

to show that it’s not just our products that

are becoming more energy and resource

ef� cient – the way we work day-to-day also

re� ects our commitment to the environment

and that has been recognised by winning

this fantastic award.” BSH announces management changesBSH Home Appliances Ltd has announced that Alan Carter (pictured) is to retire after 25 years as Sales Director of the Bosch brand. He will be succeeded by Simon Jones, current Sales Director of Siemens, whose role will be fi lled by Sales Director of the Gaggenau brand Paul Tyler. Tyler will continue to oversee the Gaggenau Sales Team while his successor is recruited.

BSH CEO Michael Steinle said: “I would like to take this opportunity of thanking Alan Carter for 25 years of loyal service to the company and for his signifi cant contribution to the growth of Bosch in the UK. On a personal note, I am very grateful to Alan for agreeing to stay on longer than he planned to help me ensure a smooth transition for the brand. On behalf of BSH, I wish him a very long and happy retirement.

“In addition, I would also like to congratulate Simon Jones and Paul Tyler on their important new roles at BSH. I wish them every success in further developing the business in the months and years ahead.”

Neff dealers raise � ve-� gure sum for Macmillan Cancer SupportNeff has announced a £14,000 boost for Macmillan Cancer Support after its dealer network took part in the ‘The World’s Biggest Coffee Morning’ on Friday 30th September, organising 68 regional events in showrooms throughout England, Scotland and Wales.

CAI to broaden its scopeThe Confederation of Aerial Industries (CAI) says it is looking at re-badging its ‘domestic’ area of membership to ‘Connected Home Installer’ and its ‘systems’ membership to an enhanced ‘Integrated Networks’ category, in a move that will refl ect the way antenna installers have adapted to a new climate of signal engineering.

CAI Senior Executive Tim Jenks said that the Confederation’s membership had traditionally joined for the advantages of the representation off ered to broadcasters

reaching viewers via terrestrial aerials and satellite. But with analogue replacement, that landscape has changed dramatically and the aerial installer now has to be a “master of cable installation, TV receiver connectivity and broadband networking.”

With the scale of change brought about by the new digital era, Jenks commented that “the CAI will once more rise to being at the forefront of representation for businesses installing or supplying equipment for signal networks.”

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Jura extends high street distributionSwiss brand Jura has partnered with John Lewis to bring further distribution of its products to the high street in time for the Christmas shopping season. Appliances from the bean-to-cup coff ee machine manufacturer will be available at the retailer’s stores in Oxford Street, High Wycombe and Stratford and online at www.johnlewis.com.

Retailers can fi nd out more about Jura products at www.uk.jura.com

New World in contrastNew World has launched a new collection of built-in ovens to coincide with the revamp of the brand and the introduction of the ‘New World: Designed for Life’ strapline. The new Colours collection comprises single and double built-in ovens in a choice of sizes and fuel types, which contrast black glass with a brightly coloured trim in metallic purple, blue, green, red and an ‘ultra-shiny’ chrome fi nish. Models are also available in the more traditional fi nishes of white, black and stainless steel.

Jon Brennan, Commercial Manager for the brand, said New World is well known for its freestanding products, “so we wanted to develop a product range that would make our mark in the built-in sector. There is a huge amount of stainless steel and black built-in products out there and we felt that a stylish, aff ordable range of products which experimented with colour would be well received.

“This is an exciting time for New World, with the new branding and strapline refl ecting our position in the market, appealing to a younger, style-conscious audience looking for on-trend, practical appliances at an aff ordable price point.”

AEG maintains support of grassroots rugbyAEG’s Grassroots Rugby Campaign, launched earlier this year and supported by England Rugby Union “legends” Austin Healey and Will Greenwood, has now moved into its next phase.

The fi nal 50 teams of young players, who all, courtesy of AEG, started their season in a specially-designed Samurai kit and were also given a “laundry package” for their club house, now have the chance to compete for the big prize: a rugby training course delivered by some of the greats of the game.

“It’s very simple,” said Will Greenwood. “If the team wants an opportunity to learn from the best, they need to get everyone they know voting.” Voters, as well as having the opportunity to make the dreams of 22 junior players come true, have the added incentive of winning a holiday for four to the 5-star Forte Village Resort in Sardinia, where the children will be coached by England rugby legends.

Trade-only distributor of home

entertainment and home automation

products Habitech has signed a deal

to distribute Sonance’s Original Series,

Visual Performance, Architectural Series,

Landscape Series and the ‘all new’ range

of Invisible Series speakers. Habitech said

it will cease to handle Current Audio and

Stealth Acoustics products.

Neff has

announced the

appointment of

Richard Gilbert as Regional

Manager for

the company’s

newly created

sales region of Central and West of England.

Gilbert has been with Neff as an Area

Business Manager for over 10 years as part

of the Southern region team.

Panasonic is offering £50 cash back on

purchases of selected HD camcorders in a

promotion running until 14th January 2012.

Consumer magazine Which? has awarded

Best Buy status to the Nimble A8602AZ,

AEG’s � rst upright vacuum cleaner. The

appliance scored � ve stars for dust and

allergen retention and was recommended

for pet owners. The AEG T75280AC

condenser dryer also received a Best Buy

after achieving an overall score of 64% and

a � ve-star reliability rating.

Electrolux’s ERU14410 under-counter

fridge has been awarded Best Buy status

by Which? Magazine for the second time.

The appliance � rst gained the accolade in

September 2010.

The Zanussi ZQF6114A has received a

Best Buy, with an overall rating of 77% by

Which? Online.

freesat and marketing partner Retail Marketing Group have announced the free-

to-air broadcast service’s success in winning

� rst place in the ‘Most effective brand/store

relationship’ category at the Field Marketing

and Brand Experience Awards.

MidwichHome, the home technology

arm of AV distribution group Midwich,

has established a new division offering a

specialist service to independent retailers.

The division will be headed up by former

Lawton Managing Director Neil Drain in the

role of Retail Sales Manager.

Whirlpool has won an International Design

and Architecture Award for its Nova

American-style side-by-side fridge freezer,

which incorporates the brand’s patented

6th Sense® technology.

Smeg has been awarded the Sirius Buying

Group Supplier of the Year 2011.

Beko PLC has

announced the

appointment of

Teresa Arbuckle,

a marketing

professional with 20

years’ experience, as

marketing director for

the UK and Ireland.

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Jamie Oliver becomes Samsung MDA ambassadorSamsung has announced that Jamie Oliver is to endorse its range of split cavity Dual Cook ovens and refrigeration products. The partnership with the popular TV chef is intended to raise Samsung’s profi le at retail level, with in-store and POS materials and advertising and PR rights across digital and traditional media.

A fully integrated marketing drive for Samsung major domestic appliances during 2012 will also aim to inspire customers to choose the healthy option of

cooking fresh food by incorporating Jamie’s recipes as part of the campaign. Samsung has donated ovens, fridges and other major domestic appliances

to the Jamie Oliver Foundation for use in its Ministry of Food Centres and school kitchens. The chef commented that he was “truly amazed” by the technology.

Nick Portlock, General Manager, Samsung Home Appliances, said: “We intend this relationship to take Samsung’s position in the major domestic appliance market to new heights.”

Amica off ers free collection of WEEE and packagingPolish manufacturer Amica has joined forces with The Wastepack Group and Electrolink to off er electrical retailers and distributors a free of charge collection and disposal service for electrical products from all industry brands and the collection of associated packaging for recycling.

Under the new Amica Wastepack scheme, retailers will no longer require membership of The Distributors Take Back Service, representing a saving of around £500 a year.

Simon Freear, country manager for Amica, commented: “This scheme allows us to off er a national

service that is not only completely free, but also saves our retailers paying additional fees and removes the hassle and time associated with compliance paperwork. Amica retailers may then choose to off er a complimentary collection and disposal service to their own customers.”

Retailers registering for the new scheme will receive the necessary documentation to show eff ective and proper WEEE handling along with a range of point-of-sale material to promote the recycling service in store.Indesit’s “war

on waste” rewardedIndesit Company’s logistics division has won the “Business Recycler of the

Year” award at the 2011 National

Recycling Awards for its “comprehensive

environmental management system, which

takes in waste collection, vehicle emissions,

energy reduction and water savings.”

Dominic Vertuccio, Indesit Company

Logistics Managing Director, said: “It goes

to show that it’s not just our products that

are becoming more energy and resource

ef� cient – the way we work day-to-day also

re� ects our commitment to the environment

and that has been recognised by winning

this fantastic award.” BSH announces management changesBSH Home Appliances Ltd has announced that Alan Carter (pictured) is to retire after 25 years as Sales Director of the Bosch brand. He will be succeeded by Simon Jones, current Sales Director of Siemens, whose role will be fi lled by Sales Director of the Gaggenau brand Paul Tyler. Tyler will continue to oversee the Gaggenau Sales Team while his successor is recruited.

BSH CEO Michael Steinle said: “I would like to take this opportunity of thanking Alan Carter for 25 years of loyal service to the company and for his signifi cant contribution to the growth of Bosch in the UK. On a personal note, I am very grateful to Alan for agreeing to stay on longer than he planned to help me ensure a smooth transition for the brand. On behalf of BSH, I wish him a very long and happy retirement.

“In addition, I would also like to congratulate Simon Jones and Paul Tyler on their important new roles at BSH. I wish them every success in further developing the business in the months and years ahead.”

CAI to broaden its scopeThe Confederation of Aerial Industries (CAI) says it is looking at re-badging its ‘domestic’ area of membership to ‘Connected Home Installer’ and its ‘systems’ membership to an enhanced ‘Integrated Networks’ category, in a move that will refl ect the way antenna installers have adapted to a new climate of signal engineering.

CAI Senior Executive Tim Jenks said that the Confederation’s membership had traditionally joined for the advantages of the representation off ered to broadcasters

reaching viewers via terrestrial aerials and satellite. But with analogue replacement, that landscape has changed dramatically and the aerial installer now has to be a “master of cable installation, TV receiver connectivity and broadband networking.”

With the scale of change brought about by the new digital era, Jenks commented that “the CAI will once more rise to being at the forefront of representation for businesses installing or supplying equipment for signal networks.”

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Jura extends high street distributionSwiss brand Jura has partnered with John Lewis to bring further distribution of its products to the high street in time for the Christmas shopping season. Appliances from the bean-to-cup coff ee machine manufacturer will be available at the retailer’s stores in Oxford Street, High Wycombe and Stratford and online at www.johnlewis.com.

Retailers can fi nd out more about Jura products at www.uk.jura.com

New World in contrastNew World has launched a new collection of built-in ovens to coincide with the revamp of the brand and the introduction of the ‘New World: Designed for Life’ strapline. The new Colours collection comprises single and double built-in ovens in a choice of sizes and fuel types, which contrast black glass with a brightly coloured trim in metallic purple, blue, green, red and an ‘ultra-shiny’ chrome fi nish. Models are also available in the more traditional fi nishes of white, black and stainless steel.

Jon Brennan, Commercial Manager for the brand, said New World is well known for its freestanding products, “so we wanted to develop a product range that would make our mark in the built-in sector. There is a huge amount of stainless steel and black built-in products out there and we felt that a stylish, aff ordable range of products which experimented with colour would be well received.

“This is an exciting time for New World, with the new branding and strapline refl ecting our position in the market, appealing to a younger, style-conscious audience looking for on-trend, practical appliances at an aff ordable price point.”

AEG maintains support of grassroots rugbyAEG’s Grassroots Rugby Campaign, launched earlier this year and supported by England Rugby Union “legends” Austin Healey and Will Greenwood, has now moved into its next phase.

The fi nal 50 teams of young players, who all, courtesy of AEG, started their season in a specially-designed Samurai kit and were also given a “laundry package” for their club house, now have the chance to compete for the big prize: a rugby training course delivered by some of the greats of the game.

“It’s very simple,” said Will Greenwood. “If the team wants an opportunity to learn from the best, they need to get everyone they know voting.” Voters, as well as having the opportunity to make the dreams of 22 junior players come true, have the added incentive of winning a holiday for four to the 5-star Forte Village Resort in Sardinia, where the children will be coached by England rugby legends.

Trade-only distributor of home

entertainment and home automation

products Habitech has signed a deal

to distribute Sonance’s Original Series,

Visual Performance, Architectural Series,

Landscape Series and the ‘all new’ range

of Invisible Series speakers. Habitech said

it will cease to handle Current Audio and

Stealth Acoustics products.

Neff has

announced the

appointment of

Richard Gilbert as Regional

Manager for

the company’s

newly created

sales region of Central and West of England.

Gilbert has been with Neff as an Area

Business Manager for over 10 years as part

of the Southern region team.

Panasonic is offering £50 cash back on

purchases of selected HD camcorders in a

promotion running until 14th January 2012.

Consumer magazine Which? has awarded

Best Buy status to the Nimble A8602AZ,

AEG’s � rst upright vacuum cleaner. The

appliance scored � ve stars for dust and

allergen retention and was recommended

for pet owners. The AEG T75280AC

condenser dryer also received a Best Buy

after achieving an overall score of 64% and

a � ve-star reliability rating.

Electrolux’s ERU14410 under-counter

fridge has been awarded Best Buy status

by Which? Magazine for the second time.

The appliance � rst gained the accolade in

September 2010.

The Zanussi ZQF6114A has received a

Best Buy, with an overall rating of 77% by

Which? Online.

freesat and marketing partner Retail Marketing Group have announced the free-

to-air broadcast service’s success in winning

� rst place in the ‘Most effective brand/store

relationship’ category at the Field Marketing

and Brand Experience Awards.

MidwichHome, the home technology

arm of AV distribution group Midwich,

has established a new division offering a

specialist service to independent retailers.

The division will be headed up by former

Lawton Managing Director Neil Drain in the

role of Retail Sales Manager.

Whirlpool has won an International Design

and Architecture Award for its Nova

American-style side-by-side fridge freezer,

which incorporates the brand’s patented

6th Sense® technology.

Smeg has been awarded the Sirius Buying

Group Supplier of the Year 2011.

Beko PLC has

announced the

appointment of

Teresa Arbuckle,

a marketing

professional with 20

years’ experience, as

marketing director for

the UK and Ireland.

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Hoover Aristocrat condenser dryerHoover Candy has introduced a B-rated condenser dryer into the Hoover Aristocrat home laundry collection which is available to members of buying group CI(H). The 9kg condenser model (DYC169A) benefi ts from an ‘Aquavision’ reservoir sited in the door of the appliance, which provides a clear, at-a-glance view of the water level, so users know when the unit needs emptying.

� Sensor dry technology

� 10 programmes

� Delay Start up to 24 hours

� Digital countdown display

� Timed drying up to 120 minutes

Loewe SoundVision audio systemThe all-in-one Loewe SoundVision is an independently functioning sound system which is also network compatible and can be wirelessly integrated into an existing home entertainment network. The newly developed user interface ensures simple control and convenience via the 7.5-inch multi-touch display or the Loewe Assist remote control. The system has a concealed CD drive with slot-loading mechanism and is available in Aluminium Silver or Aluminium Black with a range of interchangeable, coloured side insets providing customisation. SRP £1,250.

� 6 x built-in speakers, including 2 x integrated subwoofers

� Network connection via LAN, WLAN or Powerline

� Recommendations for new songs via Aupeo! / Gracenote music recognition service

� Bluetooth compatible music transfer

020 7368 1100 www.loewe-uk.com

ATAG HI3271W induction wokDutch kitchen appliance brand Atag has introduced an induction wok as part of its popular Domino Puzzle Line. The stainless steel-trimmed 38cm unit has a bowl-shaped zone with 3000W boost and comes with a high quality Demeyere wok and worktop wok stand – matching cover available if requested

� Fast forward touch control

� Integrated timer / Pause key

� Pre-programmed ideal wok setting

� Child-proof lock and residual heat indicator

� 2-year parts and labour guarantee, automatically increased to 5 years when product purchased with three or more other ATAG appliances

0208 247 3993 www.atag.co.uk

Grado PS500 Professional Series headphonesNew York-based Grado has introduced a new set of monitoring headphones that deliver virtually distortion-free and “strikingly lifelike” musical performances. According to UK distributor Armour Home, the compact PS500 (RSP £700) – part of Grado’s Professional Series – delivers “nearly all” the performance of the brand’s fl agship PS1000 headphones, which retail at £1,835 per pair.

� Frequency Response: 14Hz - 29KHz

� SPL (1mW): 98db

� Normal Impedance: 3W2ohms

� Driver matching: 0.05db

� Connector type: 6.3mm stereo jack

01279 501111www.gradolabs.com

Panasonic MC-UG614 upright vacuum cleanerPanasonic has added a new lightweight model to its award-winning range of vacuum cleaners. The new MC-UG614 incorporates the well-favoured features of existing models, but weighs only 5.9kg.

� Lightweight manoeuvrability with new ‘super swivel’ nozzle

� Eco-Max Light 2-motor system

� HEPA dust bag

� HEPA exhaust fi lter

0844 844 3852www.panasonic.co.uk

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Naim ND5 XS slim-line network playerThe new ND5 XS is Naim’s fi rst network player to stream 24bit/192kHz sources natively. Designed and engineered to integrate into brand’s range at a similar quality level as the slim-line XS series, the unit is performance upgradeable in stages, currently with the addition of an XPS or PS 555 power supply and/or Naim DAC. A matching slim-line power supply will be available next year.

� Internet radio with vTuner 5* full service / Optional FM/DAB module

� Front panel USB port

� Apple authenticated digital iPod/iPhone playback

� Three S/PDIF inputs

01722 426673 www.naimaudio.com

Baumatic Quattro American-style fridge freezerBaumatic’s 4-door Quattro American-style fridge freezer is fi nished in black mirror glass and has a 260-litre fridge with multiple compartments, four safety-glass shelves, two salad crispers and two bottle racks. The bottom section has six freezer drawers and a gross capacity of 148 litres.

� A-rated with automatic defrost 4-star freezer

� Twist ice maker

� Operational noise level 39 dB(A)

0118 933 6900www.baumatic.co.uk

AEG A Modo Mio Favola espresso machine AEG has collaborated with the Italian coff ee producer Lavazza to bring the new A Modo Mio Favola espresso coff ee machine to market. The appliance uses Lavazza’s unique capsule system and off ers 8 coff ee blends.

� A Modo Mio Favola: RSP £149 / Pinot Green/Ice White; Grape Purple/Ice White; Love Red/Ice White; Chocolate Brown/Ice White

� A Modo Mio Favola Plus (with automatic and programmable drink size and cup illumination): RSP £179 / Chocolate Brown/Frosted Almond; Granite Grey/Metallic Chocolate Brown

08445 614614 www.aeg.co.uk01253 471001 www.britannialiving.co.uk

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Hoover Aristocrat condenser dryerHoover Candy has introduced a B-rated condenser dryer into the Hoover Aristocrat home laundry collection which is available to members of buying group CI(H). The 9kg condenser model (DYC169A) benefi ts from an ‘Aquavision’ reservoir sited in the door of the appliance, which provides a clear, at-a-glance view of the water level, so users know when the unit needs emptying.

� Sensor dry technology

� 10 programmes

� Delay Start up to 24 hours

� Digital countdown display

� Timed drying up to 120 minutes

Loewe SoundVision audio systemThe all-in-one Loewe SoundVision is an independently functioning sound system which is also network compatible and can be wirelessly integrated into an existing home entertainment network. The newly developed user interface ensures simple control and convenience via the 7.5-inch multi-touch display or the Loewe Assist remote control. The system has a concealed CD drive with slot-loading mechanism and is available in Aluminium Silver or Aluminium Black with a range of interchangeable, coloured side insets providing customisation. SRP £1,250.

� 6 x built-in speakers, including 2 x integrated subwoofers

� Network connection via LAN, WLAN or Powerline

� Recommendations for new songs via Aupeo! / Gracenote music recognition service

� Bluetooth compatible music transfer

020 7368 1100 www.loewe-uk.com

ATAG HI3271W induction wokDutch kitchen appliance brand Atag has introduced an induction wok as part of its popular Domino Puzzle Line. The stainless steel-trimmed 38cm unit has a bowl-shaped zone with 3000W boost and comes with a high quality Demeyere wok and worktop wok stand – matching cover available if requested

� Fast forward touch control

� Integrated timer / Pause key

� Pre-programmed ideal wok setting

� Child-proof lock and residual heat indicator

� 2-year parts and labour guarantee, automatically increased to 5 years when product purchased with three or more other ATAG appliances

0208 247 3993 www.atag.co.uk

Grado PS500 Professional Series headphonesNew York-based Grado has introduced a new set of monitoring headphones that deliver virtually distortion-free and “strikingly lifelike” musical performances. According to UK distributor Armour Home, the compact PS500 (RSP £700) – part of Grado’s Professional Series – delivers “nearly all” the performance of the brand’s fl agship PS1000 headphones, which retail at £1,835 per pair.

� Frequency Response: 14Hz - 29KHz

� SPL (1mW): 98db

� Normal Impedance: 3W2ohms

� Driver matching: 0.05db

� Connector type: 6.3mm stereo jack

01279 501111www.gradolabs.com

Panasonic MC-UG614 upright vacuum cleanerPanasonic has added a new lightweight model to its award-winning range of vacuum cleaners. The new MC-UG614 incorporates the well-favoured features of existing models, but weighs only 5.9kg.

� Lightweight manoeuvrability with new ‘super swivel’ nozzle

� Eco-Max Light 2-motor system

� HEPA dust bag

� HEPA exhaust fi lter

0844 844 3852www.panasonic.co.uk

THE PRODUCT GALLERY

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Britannia E Line XG range cookerPremium kitchen appliance brand Britannia Living has extended its E Line range cooker collection with a new XG model available in gloss black or stainless steel. The XG was fi rst launched in 2005 and is now one of Britannia’s most popular confi gurations. RRP £2,499.

� Separate grill compartment

� 6-burner hotplate

� 9-function oven with Quickstart preheat system

� Fully automatic programmer and minute minder

� 4-function second oven with rotisserie

Naim ND5 XS slim-line network playerThe new ND5 XS is Naim’s fi rst network player to stream 24bit/192kHz sources natively. Designed and engineered to integrate into brand’s range at a similar quality level as the slim-line XS series, the unit is performance upgradeable in stages, currently with the addition of an XPS or PS 555 power supply and/or Naim DAC. A matching slim-line power supply will be available next year.

� Internet radio with vTuner 5* full service / Optional FM/DAB module

� Front panel USB port

� Apple authenticated digital iPod/iPhone playback

� Three S/PDIF inputs

01722 426673 www.naimaudio.com

Baumatic Quattro American-style fridge freezerBaumatic’s 4-door Quattro American-style fridge freezer is fi nished in black mirror glass and has a 260-litre fridge with multiple compartments, four safety-glass shelves, two salad crispers and two bottle racks. The bottom section has six freezer drawers and a gross capacity of 148 litres.

� A-rated with automatic defrost 4-star freezer

� Twist ice maker

� Operational noise level 39 dB(A)

0118 933 6900www.baumatic.co.uk

AEG A Modo Mio Favola espresso machine AEG has collaborated with the Italian coff ee producer Lavazza to bring the new A Modo Mio Favola espresso coff ee machine to market. The appliance uses Lavazza’s unique capsule system and off ers 8 coff ee blends.

� A Modo Mio Favola: RSP £149 / Pinot Green/Ice White; Grape Purple/Ice White; Love Red/Ice White; Chocolate Brown/Ice White

� A Modo Mio Favola Plus (with automatic and programmable drink size and cup illumination): RSP £179 / Chocolate Brown/Frosted Almond; Granite Grey/Metallic Chocolate Brown

08445 614614 www.aeg.co.uk01253 471001 www.britannialiving.co.uk

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THE LESSONS FROM APPLEI ’m writing this the day after Apple co-

founder and CEO Steve Jobs died, and the media is awash with articles

about his legacy. There’s no doubt that Apple has had a profound effect on the consumer electronics market. Until the arrival of the iPod, the home audio and personal audio markets were dominated by consumer electronics companies, and in particular, Sony, with its range of Walkman products. But the arrival of iPod transformed the audio market and put Apple in the driving seat. These days, an iPod port or dock is almost a standard feature on home audio systems and products.

Apple wasn’t the � rst company to

market a digital music player, and nor were

the � rst iPods the best products available

at the time (I remember when the iPod was

launched, a friend of mine swearing by his

Sony MP3 player, which offered a much

longer battery life than any iPod), so why

did Apple become the dominant player in

this sector? Cool design, slick marketing

and some clever strategic moves (like

persuading all the major music companies

to support the iTunes music library

service and making it easy for consumers

to purchase individual music tracks

and transfer them to an iPod) de� nitely

played a role. But so did the fact that

consumer electronics companies dropped

the ball when it came to digital audio

players. There are various reasons why: a

reluctance to shake up a market that was

doing well; the speed at which listening

habits and technology changed; issues

over piracy, and hobbling their devices

with copy protection systems that made

them awkward to use.

What is also interesting is how Apple

has achieved this by operating a closed

system: in order to use iTunes you need

an iPod, iPhone or iPad tablet computer. In

the case of the iPad, Apple even controls

the apps that can be used on it and

takes a 30% slice of app revenue – and a

percentage of any additional sales (like

advertising) generated by the app. In

the consumer electronics market, such

dominance from a single company is no

longer possible. The last time a single

consumer electronics company held the

dominant position in any market was JVC

and its VHS format. In the audio market,

Sony and Philips controlled the CD

market. But since then, all major consumer

electronics products, systems and formats

have been developed by a consortium

of companies – whether it’s DVD, Blu-ray,

3DTV, or the DLNA home network standard.

The question on everyone’s lips is:

now that Jobs is no longer here, can

Apple maintain its dominance? My own

hunch is that in the short term (say the

next � ve years), it will, but without Jobs’

drive, determination and vision, Apple

will � nd it harder to develop the products,

technologies and marketing strategies that

enable it to maintain such a strong grip on

the markets it operates in.

�George Cole pinpoints hotspots in the world of consumer electronics.E-mail: [email protected]

George Cole Cole

George ColeGeorge ColeGeorge

PLUGGING THE ANALOGUE HOLEWhat’s the difference between a Blu-ray player manufactured on 31 December 2010 and one made on 1 January 2011? On the face of

it, very little, but this year saw the � rst step in a strategy designed to

plug the so-called analogue hole. While an HDMI digital connection

supports an anti-copy system called HDCP (High-bandwidth Digital

Content Protection), analogue outputs don’t. HDCP can be used to

prevent users copying digital content, control the number of copies

that can be made and even specify the copy quality. But someone

using a component video output can make a high de� nition copy

and then digitise it. However, under the Blu-ray licensing system,

manufacturers have agreed a two-stage process to block the analogue

hole. Phase one came into play at the beginning of the year, when

all new Blu-ray players were designed so that their component video

ports can only output a standard de� nition signal. From January 1 2014,

all new Blu-ray players will no longer include analogue outputs.

Note that this strategy only applies to Blu-ray players and not

other consumer electronics products. That said, Panasonic’s new

Freeview HD PVRs, the DMR-HW100 and DMR-PWT500, only offer

HMDI out video sockets. Panasonic will no doubt say that these

products are designed for high de� nition digital video, so it makes

sense to drop analogue connections, although its DMR-BWT800 – a

combined HD hard drive/Blu-ray recorder - does include Scarts.

But it also means that users can’t archive programmes (albeit in SD

quality) onto many DVD recorders.

GEORGE COLE GETS CONNECTED

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Alan Bennett asks: could you sell projection TV?

TV projectorsSHARP 3D DLP PROJECTOR

Really big TV pictures have become possible with high de� nition TV. Movies and sport look stunning on

a very large screen, and the recent advent of 3D TV has enhanced the experience further: home cinema enthusiasts have never had it so good!

Cinema centrepieceLCD and plasma screens have pushed

up the size of TV pictures to 55 inch and

60 inch. Although larger ones have been

made their prices are disproportionately

high, so for most home cinema enthusiasts

the only viable way to bigger images is

projection TV, which can provide virtually

any picture size required, and do it very

well. While projected pictures can be

shown in the lounge, they ideally need a

separate, dedicated cinema room, typically

a converted bedroom, garage or attic.

Because the screen is a re� ective (bright

white) one, the ambient light level must be

kept reasonably low – as in a real cinema

– to prevent image dilution or washout.

There needs, too, to be a separate surround

sound system (see below), and some

sources of HD and perhaps 3D pictures,

i.e. a Sky HD receiver and a Blu-ray player.

Given these, the home cinema

experience can be breathtaking, and well

worth the time, cost and effort involved,

over a wide range of budgets.

Projector typesTV projectors embrace many different types

and prices. There are standard-de� nition

types, but their pictures are really too

coarse for most purposes. In the high-

de� nition category there are 2D and 3D

types, the latter available with either active

or passive spectacles. All of them can be

ceiling or table mounted, and produce

pictures as large as required, depending on

projector-to-screen spacing. The throw-

ratio determines the de� ection angle and

thus the maximum picture size for a given

spacing, important in small viewing rooms.

In general, and in each product category,

the price of a TV projector closely re� ects its

performance in terms of picture brightness

(which is anyway inversely proportional

to the image size); focus and sharpness;

picture structure, artefacts and grain; and

many minor aspects. Of course all HD and

3D types have multiple HDMI connectors

alongside component inputs, though

other analogue connectors like Scart are

disappearing from projectors now. This is

pertinent to customers who may still want to

operate ‘legacy’ video equipment, but it’s true

that Blu-ray players can play ordinary (SD)

DVDs via HDMI.

An inexpensive type of projector is

the LCD (Liquid Crystal Display) variant,

in which white lamplight is split into

its red, green and blue constituents for

separate modulation by the picture’s RGB

components and then re-combined into a

full-colour image. They are generally small

and light, but cheaper models may display

‘chicken-wire’ and other image artefacts.

LCD projectors retail from about £500

upwards. In a similar price bracket come

DLP (Digital Light Processor) types, based

on a postage stamp-sized electromechanical

chip having an array of tiny mirrors, one per

pixel, which re� ect lamplight to the screen

on a switch-mode basis via a rotating colour

� lter wheel to give an RGB-sequential image.

Expensive variants use three DLP chips,

one for each primary colour, and/or a triple

LED light source in place of the lamp: this

eliminates the ‘rainbow image’ effects of

cheaper models.

More costly – and of course better – are

the exotic JVC D-ILA (Digital Imaging Light

Ampli� cation) and Sony SXRD (Silicon

Crystal Re� ective Display) models, boasting

liquid crystal imaging devices, much more

sophisticated than the basic LCD job.

Starting at about £2000, they offer excellent

brightness and contrast with a smooth,

sharp and detailed image. Where do you

want to pitch yourself in this market?

Screens and soundThe simplest and cheapest projection

TV screen is a white-painted wall. Better

are proprietary re� ective screens, some

of which offer a gain in light output by

virtue of their directivity. Electric, pull-up

and fold-away screens are available, also

sound-transparent types and just the

re� ective material – by the metre – for on-

site mounting.

Obviously a separate surround sound

system is required with a projection out� t.

It can range from a simple sound-bar

and woofer or an all-in-one disc player

in a modest living-room installation to a

full-blown Dolby 5.1 or 7.1 ensemble with

behind-screen centre speaker and mighty

woofer in a dedicated home theatre setting.

OpportunitiesTV projectors represent something different

and distinctive in the market, a product not

found in supermarkets and the like. Their

pro� t margin is better than on commodity

stuff like thinscreen TVs and set-top boxes,

and the opportunity is there to sell a wide

range of peripheral gear: sound processors

and speakers, screens, Blu-ray players, 3D

camcorders and the smaller accessories

like high-quality cables, posh universal

zappers etc.

You can go further. Few purchasers will

have the ability to install and commission

this equipment, or perhaps to do the

necessary room conversion or theatre

lighting – or even to select and match the

various components of the system within

the proposed budget. These professional

services, perhaps in alliance with a tuned-in

local builder/decorator, are good pro� t

drivers. There is still money about in niche

markets like this....

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THE LESSONS FROM APPLEI ’m writing this the day after Apple co-

founder and CEO Steve Jobs died, and the media is awash with articles

about his legacy. There’s no doubt that Apple has had a profound effect on the consumer electronics market. Until the arrival of the iPod, the home audio and personal audio markets were dominated by consumer electronics companies, and in particular, Sony, with its range of Walkman products. But the arrival of iPod transformed the audio market and put Apple in the driving seat. These days, an iPod port or dock is almost a standard feature on home audio systems and products.

Apple wasn’t the � rst company to

market a digital music player, and nor were

the � rst iPods the best products available

at the time (I remember when the iPod was

launched, a friend of mine swearing by his

Sony MP3 player, which offered a much

longer battery life than any iPod), so why

did Apple become the dominant player in

this sector? Cool design, slick marketing

and some clever strategic moves (like

persuading all the major music companies

to support the iTunes music library

service and making it easy for consumers

to purchase individual music tracks

and transfer them to an iPod) de� nitely

played a role. But so did the fact that

consumer electronics companies dropped

the ball when it came to digital audio

players. There are various reasons why: a

reluctance to shake up a market that was

doing well; the speed at which listening

habits and technology changed; issues

over piracy, and hobbling their devices

with copy protection systems that made

them awkward to use.

What is also interesting is how Apple

has achieved this by operating a closed

system: in order to use iTunes you need

an iPod, iPhone or iPad tablet computer. In

the case of the iPad, Apple even controls

the apps that can be used on it and

takes a 30% slice of app revenue – and a

percentage of any additional sales (like

advertising) generated by the app. In

the consumer electronics market, such

dominance from a single company is no

longer possible. The last time a single

consumer electronics company held the

dominant position in any market was JVC

and its VHS format. In the audio market,

Sony and Philips controlled the CD

market. But since then, all major consumer

electronics products, systems and formats

have been developed by a consortium

of companies – whether it’s DVD, Blu-ray,

3DTV, or the DLNA home network standard.

The question on everyone’s lips is:

now that Jobs is no longer here, can

Apple maintain its dominance? My own

hunch is that in the short term (say the

next � ve years), it will, but without Jobs’

drive, determination and vision, Apple

will � nd it harder to develop the products,

technologies and marketing strategies that

enable it to maintain such a strong grip on

the markets it operates in.

�George Cole pinpoints hotspots in the world of consumer electronics.E-mail: [email protected]

George Cole

PLUGGING THE ANALOGUE HOLEWhat’s the difference between a Blu-ray player manufactured on 31 December 2010 and one made on 1 January 2011? On the face of

it, very little, but this year saw the � rst step in a strategy designed to

plug the so-called analogue hole. While an HDMI digital connection

supports an anti-copy system called HDCP (High-bandwidth Digital

Content Protection), analogue outputs don’t. HDCP can be used to

prevent users copying digital content, control the number of copies

that can be made and even specify the copy quality. But someone

using a component video output can make a high de� nition copy

and then digitise it. However, under the Blu-ray licensing system,

manufacturers have agreed a two-stage process to block the analogue

hole. Phase one came into play at the beginning of the year, when

all new Blu-ray players were designed so that their component video

ports can only output a standard de� nition signal. From January 1 2014,

all new Blu-ray players will no longer include analogue outputs.

Note that this strategy only applies to Blu-ray players and not

other consumer electronics products. That said, Panasonic’s new

Freeview HD PVRs, the DMR-HW100 and DMR-PWT500, only offer

HMDI out video sockets. Panasonic will no doubt say that these

products are designed for high de� nition digital video, so it makes

sense to drop analogue connections, although its DMR-BWT800 – a

combined HD hard drive/Blu-ray recorder - does include Scarts.

But it also means that users can’t archive programmes (albeit in SD

quality) onto many DVD recorders.

GEORGE COLE GETS CONNECTED

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FROM THE BENCH

E-mail:E-mail: [email protected] [email protected]

Alan Bennett asks: could you sell projection TV?

TV projectorsSHARP 3D DLP PROJECTOR

Really big TV pictures have become possible with high de� nition TV. Movies and sport look stunning on

a very large screen, and the recent advent of 3D TV has enhanced the experience further: home cinema enthusiasts have never had it so good!

Cinema centrepieceLCD and plasma screens have pushed

up the size of TV pictures to 55 inch and

60 inch. Although larger ones have been

made their prices are disproportionately

high, so for most home cinema enthusiasts

the only viable way to bigger images is

projection TV, which can provide virtually

any picture size required, and do it very

well. While projected pictures can be

shown in the lounge, they ideally need a

separate, dedicated cinema room, typically

a converted bedroom, garage or attic.

Because the screen is a re� ective (bright

white) one, the ambient light level must be

kept reasonably low – as in a real cinema

– to prevent image dilution or washout.

There needs, too, to be a separate surround

sound system (see below), and some

sources of HD and perhaps 3D pictures,

i.e. a Sky HD receiver and a Blu-ray player.

Given these, the home cinema

experience can be breathtaking, and well

worth the time, cost and effort involved,

over a wide range of budgets.

Projector typesTV projectors embrace many different types

and prices. There are standard-de� nition

types, but their pictures are really too

coarse for most purposes. In the high-

de� nition category there are 2D and 3D

types, the latter available with either active

or passive spectacles. All of them can be

ceiling or table mounted, and produce

pictures as large as required, depending on

projector-to-screen spacing. The throw-

ratio determines the de� ection angle and

thus the maximum picture size for a given

spacing, important in small viewing rooms.

In general, and in each product category,

the price of a TV projector closely re� ects its

performance in terms of picture brightness

(which is anyway inversely proportional

to the image size); focus and sharpness;

picture structure, artefacts and grain; and

many minor aspects. Of course all HD and

3D types have multiple HDMI connectors

alongside component inputs, though

other analogue connectors like Scart are

disappearing from projectors now. This is

pertinent to customers who may still want to

operate ‘legacy’ video equipment, but it’s true

that Blu-ray players can play ordinary (SD)

DVDs via HDMI.

An inexpensive type of projector is

the LCD (Liquid Crystal Display) variant,

in which white lamplight is split into

its red, green and blue constituents for

separate modulation by the picture’s RGB

components and then re-combined into a

full-colour image. They are generally small

and light, but cheaper models may display

‘chicken-wire’ and other image artefacts.

LCD projectors retail from about £500

upwards. In a similar price bracket come

DLP (Digital Light Processor) types, based

on a postage stamp-sized electromechanical

chip having an array of tiny mirrors, one per

pixel, which re� ect lamplight to the screen

on a switch-mode basis via a rotating colour

� lter wheel to give an RGB-sequential image.

Expensive variants use three DLP chips,

one for each primary colour, and/or a triple

LED light source in place of the lamp: this

eliminates the ‘rainbow image’ effects of

cheaper models.

More costly – and of course better – are

the exotic JVC D-ILA (Digital Imaging Light

Ampli� cation) and Sony SXRD (Silicon

Crystal Re� ective Display) models, boasting

liquid crystal imaging devices, much more

sophisticated than the basic LCD job.

Starting at about £2000, they offer excellent

brightness and contrast with a smooth,

sharp and detailed image. Where do you

want to pitch yourself in this market?

Screens and soundThe simplest and cheapest projection

TV screen is a white-painted wall. Better

are proprietary re� ective screens, some

of which offer a gain in light output by

virtue of their directivity. Electric, pull-up

and fold-away screens are available, also

sound-transparent types and just the

re� ective material – by the metre – for on-

site mounting.

Obviously a separate surround sound

system is required with a projection out� t.

It can range from a simple sound-bar

and woofer or an all-in-one disc player

in a modest living-room installation to a

full-blown Dolby 5.1 or 7.1 ensemble with

behind-screen centre speaker and mighty

woofer in a dedicated home theatre setting.

OpportunitiesTV projectors represent something different

and distinctive in the market, a product not

found in supermarkets and the like. Their

pro� t margin is better than on commodity

stuff like thinscreen TVs and set-top boxes,

and the opportunity is there to sell a wide

range of peripheral gear: sound processors

and speakers, screens, Blu-ray players, 3D

camcorders and the smaller accessories

like high-quality cables, posh universal

zappers etc.

You can go further. Few purchasers will

have the ability to install and commission

this equipment, or perhaps to do the

necessary room conversion or theatre

lighting – or even to select and match the

various components of the system within

the proposed budget. These professional

services, perhaps in alliance with a tuned-in

local builder/decorator, are good pro� t

drivers. There is still money about in niche

markets like this....

BACKCHAT

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�He’s a committed family man who admires his wife’s capacity to get things done and is amused by his young son’s rendition of Jessie J songs. But he is no stranger to disappointment, having been a Southampton supporter from an early age; and if you’re a middle lane cruiser, you could easily get on the wrong side of James Att� eld, General Manager of Vogel’s.

Why did you choose to work in the electrical industry? A love of gadgets

Who in the industry would you like to spend time with?Robert Hughes

What makes you laugh?My two year old son singing Jessie J songs

What was the greatest turning point in your life?Starting a family – no contest

Hobbies?Swimming

What’s the worst lie you’ve ever told?Of course I will make it home for the kids’ bath time

What’s your greatest regret?Supporting the Saints FC – it’s condemned me to a life of purgatory

What historic fi gure do you identify with most?Julius Caesar – Rome wasn’t built in a day.. .

How would you describe yourself?Passionate

How do you think others see you?Passionate

What’s your pet hate?Bad service, and people who cruise in the middle lane of the motorway...

Do you have any bad habits?Snoring (apparently)

If you weren’t in your present position, what job would you choose to do?Billionaire philanthropist

Favourite TV programme?30 rock

What surprises you?How much my wife can get done in a day.. .

What’s your favourite cuisine? Anything

You have been off ered a leading role in a fi lm of your choice, what character would you like to play? Alfi e!

You have been off ered the opportunity to rule the world for a day. What would be the fi rst change you would make?3 day weekends for everyone

Is there anything about yourself that you would like to change?I wish I liked getting up in the morning

Do you have any hidden talents?You’d have to ask my wife

Do you have any particular fetishes?And while you’re there, ask her that one too

What would you put into Room 101?Rioters

What’s your greatest achievement?Haven’t had it yet

What sort of music do you like?Anything I can sing along to in the car

Favourite quote?‘Buy cheap, buy twice’

Who has been the greatest infl uence in your life?My boss (obviously)… Do they read this in the Netherlands?

As previous 2-minute interviewees have found out, GC is read all over the world! – Ed.

Name your poisonVodka and tonic

What do you daydream about?A lie in

What’s your favourite holiday destination? Italy

What’s the best kind of punishment…?The slow and painful kind. . .

…and who deserves it?.....That’s for me to know and them to experience

What’s your greatest fear?Drowning

Who do you most admire?Matthew Le Tissier – look what he did for the Saints: he single handedly kept them in the top division for over 10 years. Quality always shines through

What’s your favourite piece of kit? My iPad, currently

What motto do you live by?You get out what you put in.....

Life is…….what you make it

Independent retailer:“Will I survive into 2012. I don’t know. But I am certain that this is not a business I’d want to be passing on to my children. I would de� nitely advise them to go into something else. Maybe banking.”

White goods manufacturer:“You ask all the major manufacturers and they say ‘it’s tough, but we are actually doing well.’ Then you look at the trouble electrical retailers are in, and you wonder how that can be.”

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RANGE COOKERS ARE BOOSTING SALES IN THE FREESTANDING SECTOR

COOKING

As the festive season quickly closes in and household preparations for the ‘big day’ get underway, those choosing a cooking appliance may well need some down-to-earth, practical guidance from retailers. With the emotional stimulus of entertaining family and friends over the holiday period, purchasers may need reminding that the week-long cooking extravaganza and way of life bears little resemblance to how most people live during the rest of the year.

Not going outThe general trend of preparing meals from scratch using fresh ingredients and, unavoidably, a wider range of cooking methods is also on the rise – the celebrity chef-driven enthusiasm for culinary DIY clearly stimulated by necessity as consumers bear the full impact of the continuing economic downturn. Shrinking disposable incomes mean less dining out, fewer takeaways, and a rethink on the worth of shop bought, oven-ready meals.

Evidence shows that this protracted depression has also created a more cautious consumer with a new set of values. If money is to be spent on durable goods, it must be spent wisely and on products that will last. Hence, the cooking market has seen value rise ahead of volume.

GfK’s Seema Baines reports that total cooking is currently worth £613 million (MAT Sept10-Aug11), a rise of 3% compared to the same period last year. As a sector, this represents 21% of all major appliance sales.

“Whilst value continues to perform well, volume sales have in fact remained fl at at just below 1.5 million units over the past year, but prices remain robust across most major appliance markets, and for the cooking market, average price has remained above £400 over the past two years.”

Baines adds that much of the value growth was driven by a signifi cant improvement in the built-in segment, which rose 6% during the same period, adding almost £13.5 million to the market.

Cooking technologyThe purchase of big-ticket items may be well considered and researched by consumers, but retailers have an important role to play in showing the rich choice of products available and explaining the benefi ts of appliance technologies to ensure customers are guided towards a decision that will suit their lifestyles. Technology can be daunting, but if it helps save time and resources, and is simple to use, most people will be willing to pay that little bit extra – even in these straitened times – if value for money is evident.

For the unskilled cook, ovens that feature pre-programmed recipes and have the facility to automatically select the best cooking options for a variety of dishes, with just a little manual intervention, such as inputting the weight of a joint of meat, are likely to be an attractive proposition. The novice cook can relax in the knowledge that sensors will monitor the temperature precisely, adapting the cooking time and controlling the process to deliver the perfect result using the minimum amount of energy. And with energy costs contributing heavily to the pressure on household

It is the speed with which summer slips into autumn and autumn to winter that takes the oblivious Briton by surprise; the

transition hastened by the absence of the balmy September days that once paved the way for October’s mature sunshine and crisp air, before nature’s most glorious phase surrendered to the damp pre-winter climate – precursor of the dark days before Christmas. But when consciousness rises, so too does the realisation that a diff erent set of pleasures awaits.

Fair-weather barbecue cooks gladly hang up the tongs and, let’s be honest, most of us relish the switch from salads to stews, content to gratify the senses with indoor comforts and heartwarming winter meals. Of course, one particular aspect of the season is the prospect of a more refi ned dining experience, and with this comes the pressure that cooking and hosting can bring, especially at Christmas, which, for many, is one of the most important and emotional times of the year. For consumers choosing cooking appliances, decisions can easily be infl uenced by this one-off grand event which puts the versatility of appliances, and cooking skills, to the test.

Choosing an ovenThose coming back into the market for an oven after many years will no doubt be surprised by the developments in products, the choice of fi nishes, from vivid colours to mirrored glass, the technologies, some of which may not have existed or perhaps weren’t a mass market proposition when they last shopped for such an appliance.

Looking back at manufacturers’ comments throughout the year, consensus holds that convenience is a top priority for today’s cook, speed is essential and products have to be easy and intuitive to use. Some consumers won’t be bothered whether an oven has masses of technical wizardry, as long as it has accurate and even temperature throughout and cooks a pizza to a ‘T’. On the other hand, there is an increasing number of budding gourmet chefs in British households who require greater functionality, and with home entertaining on the rise, people will generally want appliances that make life easier for them while producing the perfect result. As one manufacturer pointed out: “There are lots of programmes on ovens, but the number isn’t important. It’s what the appliance can do to make lifestyles easier that matters.”

Season of mists and mellow fruitfulness…

Indesit Advance by Giugiaro

FIM88KGPAIX

With continuous focus on product design, respect for theenvironment and developing simple intelligent functionality,Indesit appliances are growing up.

Styled by the award winning Italian car designer Giugiaroresponsible for the supercars of Ferrari, Maserati and

Lamborghini, the new Advance Built-in range is not just beautifulbut a practical co-ordinated solution that combines perfectly withthe latest trends in kitchen design.

Simple, stylish, original…

For details on the complete Built-in and Freestanding range visitwww.indesit.co.uk

11655 BI Advert for Get Connected:Layout 1 27/9/11 11:54 Page 1

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budgets, consumers need to be aware that the purchase of an intelligent, resource-effi cient oven will save money in the long run.

CapacityWith the prospect of Christmas ahead it is natural that most people replacing an oven will focus on the size of the cavity. And if the all-year-round lifestyle demands a large cooking capacity, never has there been a greater choice of 65-litre-plus models on the market. A number of major brands have recently introduced products with extra-large cavities, more cooking levels and heat distribution systems that ensure even airfl ow throughout, without the transfer of fl avours – thus, the time- and money-saving benefi ts of such appliances can be exploited to the full.

Another option worth highlighting to purchasers is the split cavity oven, which fulfi lls the need for greater capacity while off ering energy savings when, for example, only one cooking level is required or dishes need to be cooked at diff erent temperatures. Such products have an insulating divider that splits the oven into two compartments that can be used independently, so two diff erent temperatures and cooking modes can be operated at the same time. One appliance on the market claims to save up to 40% of the total time taken to cook a pizza – compared to using a standard single oven – via a ‘fast cook’ programme. It also has a grill that heats up 40% faster than a standard grill in the company’s range, providing up to 25% in energy savings.

Widening choiceFor the health-conscious cook, the option of a steam oven may not have come under consideration as dedicated steam ovens were once regarded as specialist appliances. Now, however, with the plethora of

compact built-in oven formats on the market, we’re looking at a more mainstream proposition with models available from a wide range of brands.

Combi steam ovens are a second and, for some, more fl exible option, especially if space for only one oven exists. Models with preset cooking functions will help users unfamiliar with steam cooking off to a confi dent start.

Consumers’ increasing desire for multi-cavity cooking has driven the trend for steam ovens, combinations of single ovens, microwaves/combi microwaves and accessories such as coff eemakers and warming drawers. Combination pieces off er versatility and the opportunity to make a design statement, with the creation of a stylish, linear bank or tower of appliances, and retailers gain the bonus of selling add-ons alongside the traditional oven, which, amongst the aforementioned items such as coff ee makers, also include hydraulic-lift doors, or décor doors, in the same design and fi nish as combi products, so small appliances, recipe books or items that need to be hidden from view can be tucked away neatly in what is essentially a ‘mock’ appliance, bringing a chic, streamlined appearance to the kitchen.

Inbuilt premiumCleaning the oven is a universally hated chore which is both messy and time consuming and not how anyone would want to spend time at Christmas, nor, for that matter, at any other time of the year: consumers are doing more in the way of home entertaining, thus, the oven gets more use, and as one commentator pointed out, “the pressure to maintain the appliance in spotless condition has become greater as it ‘on display’ in the hub of the home.”

It is no surprise, then, that products with inbuilt cleaning facilities have become a popular consumer choice. “One of the key features responsible for driving built-in value growth is the premium market for ovens with self-cleaning capabilities. Pyrolitic ovens use extremely high temperatures to remove grease and dirt, making light work of cleaning the oven,” comments GfK’s Seema Baines.

“Unsurprisingly,” she adds, “this technology does not come cheap – the average price for a pyrolitic oven in August was £648.”

However, the worth of such technology is demonstrated in its money- and time-saving benefi ts – no need to use harsh chemical cleaners or extensive elbow grease – and in GfK’s fi gures: Baines points out that the market experienced growth of 17% for the twelve months to August and is now worth £22 million.

FreestandingWhile the demand for built-in appliances is growing, the freestanding sector continues to keep a fi rm grip on the total market, due in part to replacement purchases but more so by the popularity of range cookers, which tend to off er greater capacities and, for some,

represent the ultimate statement piece, whether in a contemporary or traditional kitchen setting.

Baines notes that “although freestanding cookers account for two-thirds of the total market they have only grown by 1% over the twelve months to August. Within this segment, however, it is the premium end that is growing, with range cookers up 8% on last year.”

The freestanding sector has also benefi tted from the many advances in style and technology which have continued to cross over from built-in. As a result, products off er smarter lines, more in the way of intelligent cooking options and are becoming more energy effi cient – the introduction of induction into the sector off ering a faster, more controllable cook-top option, which is both safer and cleaner to use.

A bonus for retailers and consumers is that it is now possible to co-ordinate freestanding cookers with built-in appliances such as steam ovens, microwaves, coff ee machines and warming drawers as some brands have taken the same aesthetic across both categories to provide consumers with consistency in design, while broadening retailers’ scope for selling additional products.

FAGOR’S BUILTIN OVEN WITH STEAM OPTION

COOKING

AEG ProCombi multifunction steam oven Long the choice of professional chefs, steam ovens are becoming a ‘must have’ for people who are passionate about cooking. The AEG ProCombi steam oven offers the best of both worlds – all the bene� ts of a highly speci� ed multifunction oven with three steam settings: 100% steam, 50% steam and 25% steam.

ProCombi has also been designed to ensure ease of use – the water re� ll panel is accessed from the front instead of inside. This makes it easy to re� ll even when cooking is underway. An automatic de-steaming cycle before cooking ends keeps steam from billowing into the user’s face when they open the door.

This A-10% energy-rated model features AEG’s large capacity MaxiKlasse oven (74 litres) and is � nished in stainless steel.

www.aeg.co.ukTrade Sales Number 08445 610561

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“Much of this growth is increasingly being driven by mid-range products, as the current popularity for home cooking and baking drives consumers to seek out more professional and premium appliances.”

TrendsHealth products were once a signifi cant driver of growth in the SKA market, and the impact can still be seen in some categories, particularly that of ‘dry’ fryers – products that use just a little oil to prepare foodstuff s. Blenders still very much benefi t from the trend, too, while grills passed their peak some years ago and steamers and juicers have fallen out of favour – most consumers considered juicers to be messy, diffi cult to clean and expensive to use due to the amount of fruit required to produce a decent-sized glassful of juice.

The presence of celebrity ambassadors is also thought to have brought a lift to the sector over a number of years, but whether this promotional tool will continue to drive growth remains to be seen as a number of celebrity chefs have generated more news concerning their failing restaurant businesses than the products they endorse. And who would have expected the ‘illustrious’ Marco Pierre White to have stooped to being seen on TV crudely squashing a Knorr stock cube onto a piece of meat before cooking ‘the dish’?

T he small kitchen appliance market maintained growth throughout the recession, and despite consumers

continuing to draw in their horns, volume and value is still expanding. In the 12 months to the end of August 2011, GfK fi gures show a volume rise of 1.73% and a signifi cant lift of 11.82% in value. The organisation’s Seema Baines says such growth is driven by “a widespread trend across the sector for consumers to abandon budget products and invest instead in more expensive but longer lasting alternatives.”

It is a trend that can be seen in many sectors of electrical domestic appliances, as the ‘throwaway’ movement grinds to a halt under fi nancial pressures and consumers demand products that will do the job properly and continue to function for years to come. For SKA, the result is a 10% rise in the average price of appliances in the aforementioned 12-month period.

“Across commoditised markets like Kettles and Toasters, the overall volume has remained very fl at, even falling in the case of Toasters,” comments Baines. “However, the average price rise is universal, with double-digit increases across some categories as consumers recognise the benefi t of buying a more premium product.”

Growth factorsIn 2010, the Small Kitchen Appliances market was worth over £700 million, and with the mid to premium sectors driving value growth, it is an lucrative area for retailers and the signs are that opportunities will continue to grow as the infl uence of TV cookery shows such as Come Dine With Me, Saturday Kitchen and MasterChef prevails and pressure on household budgets continues to encourage more consumers to engage in preparing meals from basic fresh ingredients rather than pay over the nose for convenience foods.

The rising trend for Oriental cuisines has also had a signifi cant infl uence on food preparation and cooking methods, and products such as blenders and food processors have become essential to the preparation of the pastes that form the basis of many dishes, certainly if time is of the essence.

If additional proof were needed that the nation has taken home cooking to its heart, it can be seen in the Cookware sector, where sales have risen 10.7% in volume and 15.08% in value in the twelve months ending August 2011. According to GfK’s Baines,

Premium products driving growthDemand for high-end products that off er style and longevity has placed Small Kitchen Appliances in the enviable position of one of the best performing sectors currently tracked by industry analysts GfK.

That said, personalities such as Saturday Kitchen’s James Martin and the down-to-earth Jamie Oliver continue to garner favour with their popular TV appearances and cooking demonstrations, but, with or without celebrity endorsement, it is, of course, a matter of stocking the right products at the right time for the right demographic, and independents and department stores such as John Lewis tend to be particularly in tune with the requirements of their clientele.

Seasonal perkThe SKA sector generally receives a seasonal boost in the run-up to Christmas, whether products are bought to give a lift to kitchen décor or as presents for friends. There is a strong movement towards colour and iconic retro-styled appliances, as evidenced in kettles, premium food/mixing machines and in the coff ee maker sector, which has performed consistently well for a number of years. GfK’s Baines says the Hot Beverage Machines segment – driven in particular by high-end espresso machines – recorded value growth of 31.22% in the 12 months ending August 2011 compared to a year earlier.

For retailers considering which product categories to stock for the oncoming season, the upper end of the market is the place to be, according to Baines: “Between mid-range commoditised markets and successful premium products, the Small Kitchen Appliance market remains one of the best performing categories GfK is tracking,” she advises.

JURA’S BEANTOCUP ENA 7 COFFEE MACHINE WITH ‘AROMA BOOST’ FUNCTION

“However, the average price rise is universal, with double-digit increases across some categories...”

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budgets, consumers need to be aware that the purchase of an intelligent, resource-effi cient oven will save money in the long run.

CapacityWith the prospect of Christmas ahead it is natural that most people replacing an oven will focus on the size of the cavity. And if the all-year-round lifestyle demands a large cooking capacity, never has there been a greater choice of 65-litre-plus models on the market. A number of major brands have recently introduced products with extra-large cavities, more cooking levels and heat distribution systems that ensure even airfl ow throughout, without the transfer of fl avours – thus, the time- and money-saving benefi ts of such appliances can be exploited to the full.

Another option worth highlighting to purchasers is the split cavity oven, which fulfi lls the need for greater capacity while off ering energy savings when, for example, only one cooking level is required or dishes need to be cooked at diff erent temperatures. Such products have an insulating divider that splits the oven into two compartments that can be used independently, so two diff erent temperatures and cooking modes can be operated at the same time. One appliance on the market claims to save up to 40% of the total time taken to cook a pizza – compared to using a standard single oven – via a ‘fast cook’ programme. It also has a grill that heats up 40% faster than a standard grill in the company’s range, providing up to 25% in energy savings.

Widening choiceFor the health-conscious cook, the option of a steam oven may not have come under consideration as dedicated steam ovens were once regarded as specialist appliances. Now, however, with the plethora of

compact built-in oven formats on the market, we’re looking at a more mainstream proposition with models available from a wide range of brands.

Combi steam ovens are a second and, for some, more fl exible option, especially if space for only one oven exists. Models with preset cooking functions will help users unfamiliar with steam cooking off to a confi dent start.

Consumers’ increasing desire for multi-cavity cooking has driven the trend for steam ovens, combinations of single ovens, microwaves/combi microwaves and accessories such as coff eemakers and warming drawers. Combination pieces off er versatility and the opportunity to make a design statement, with the creation of a stylish, linear bank or tower of appliances, and retailers gain the bonus of selling add-ons alongside the traditional oven, which, amongst the aforementioned items such as coff ee makers, also include hydraulic-lift doors, or décor doors, in the same design and fi nish as combi products, so small appliances, recipe books or items that need to be hidden from view can be tucked away neatly in what is essentially a ‘mock’ appliance, bringing a chic, streamlined appearance to the kitchen.

Inbuilt premiumCleaning the oven is a universally hated chore which is both messy and time consuming and not how anyone would want to spend time at Christmas, nor, for that matter, at any other time of the year: consumers are doing more in the way of home entertaining, thus, the oven gets more use, and as one commentator pointed out, “the pressure to maintain the appliance in spotless condition has become greater as it ‘on display’ in the hub of the home.”

It is no surprise, then, that products with inbuilt cleaning facilities have become a popular consumer choice. “One of the key features responsible for driving built-in value growth is the premium market for ovens with self-cleaning capabilities. Pyrolitic ovens use extremely high temperatures to remove grease and dirt, making light work of cleaning the oven,” comments GfK’s Seema Baines.

“Unsurprisingly,” she adds, “this technology does not come cheap – the average price for a pyrolitic oven in August was £648.”

However, the worth of such technology is demonstrated in its money- and time-saving benefi ts – no need to use harsh chemical cleaners or extensive elbow grease – and in GfK’s fi gures: Baines points out that the market experienced growth of 17% for the twelve months to August and is now worth £22 million.

FreestandingWhile the demand for built-in appliances is growing, the freestanding sector continues to keep a fi rm grip on the total market, due in part to replacement purchases but more so by the popularity of range cookers, which tend to off er greater capacities and, for some,

represent the ultimate statement piece, whether in a contemporary or traditional kitchen setting.

Baines notes that “although freestanding cookers account for two-thirds of the total market they have only grown by 1% over the twelve months to August. Within this segment, however, it is the premium end that is growing, with range cookers up 8% on last year.”

The freestanding sector has also benefi tted from the many advances in style and technology which have continued to cross over from built-in. As a result, products off er smarter lines, more in the way of intelligent cooking options and are becoming more energy effi cient – the introduction of induction into the sector off ering a faster, more controllable cook-top option, which is both safer and cleaner to use.

A bonus for retailers and consumers is that it is now possible to co-ordinate freestanding cookers with built-in appliances such as steam ovens, microwaves, coff ee machines and warming drawers as some brands have taken the same aesthetic across both categories to provide consumers with consistency in design, while broadening retailers’ scope for selling additional products.

FAGOR’S BUILTIN OVEN WITH STEAM OPTION

COOKING

AEG ProCombi multifunction steam oven Long the choice of professional chefs, steam ovens are becoming a ‘must have’ for people who are passionate about cooking. The AEG ProCombi steam oven offers the best of both worlds – all the bene� ts of a highly speci� ed multifunction oven with three steam settings: 100% steam, 50% steam and 25% steam.

ProCombi has also been designed to ensure ease of use – the water re� ll panel is accessed from the front instead of inside. This makes it easy to re� ll even when cooking is underway. An automatic de-steaming cycle before cooking ends keeps steam from billowing into the user’s face when they open the door.

This A-10% energy-rated model features AEG’s large capacity MaxiKlasse oven (74 litres) and is � nished in stainless steel.

www.aeg.co.ukTrade Sales Number 08445 610561

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SMALL APPLIANCES

“Much of this growth is increasingly being driven by mid-range products, as the current popularity for home cooking and baking drives consumers to seek out more professional and premium appliances.”

TrendsHealth products were once a signifi cant driver of growth in the SKA market, and the impact can still be seen in some categories, particularly that of ‘dry’ fryers – products that use just a little oil to prepare foodstuff s. Blenders still very much benefi t from the trend, too, while grills passed their peak some years ago and steamers and juicers have fallen out of favour – most consumers considered juicers to be messy, diffi cult to clean and expensive to use due to the amount of fruit required to produce a decent-sized glassful of juice.

The presence of celebrity ambassadors is also thought to have brought a lift to the sector over a number of years, but whether this promotional tool will continue to drive growth remains to be seen as a number of celebrity chefs have generated more news concerning their failing restaurant businesses than the products they endorse. And who would have expected the ‘illustrious’ Marco Pierre White to have stooped to being seen on TV crudely squashing a Knorr stock cube onto a piece of meat before cooking ‘the dish’?

T he small kitchen appliance market maintained growth throughout the recession, and despite consumers

continuing to draw in their horns, volume and value is still expanding. In the 12 months to the end of August 2011, GfK fi gures show a volume rise of 1.73% and a signifi cant lift of 11.82% in value. The organisation’s Seema Baines says such growth is driven by “a widespread trend across the sector for consumers to abandon budget products and invest instead in more expensive but longer lasting alternatives.”

It is a trend that can be seen in many sectors of electrical domestic appliances, as the ‘throwaway’ movement grinds to a halt under fi nancial pressures and consumers demand products that will do the job properly and continue to function for years to come. For SKA, the result is a 10% rise in the average price of appliances in the aforementioned 12-month period.

“Across commoditised markets like Kettles and Toasters, the overall volume has remained very fl at, even falling in the case of Toasters,” comments Baines. “However, the average price rise is universal, with double-digit increases across some categories as consumers recognise the benefi t of buying a more premium product.”

Growth factorsIn 2010, the Small Kitchen Appliances market was worth over £700 million, and with the mid to premium sectors driving value growth, it is an lucrative area for retailers and the signs are that opportunities will continue to grow as the infl uence of TV cookery shows such as Come Dine With Me, Saturday Kitchen and MasterChef prevails and pressure on household budgets continues to encourage more consumers to engage in preparing meals from basic fresh ingredients rather than pay over the nose for convenience foods.

The rising trend for Oriental cuisines has also had a signifi cant infl uence on food preparation and cooking methods, and products such as blenders and food processors have become essential to the preparation of the pastes that form the basis of many dishes, certainly if time is of the essence.

If additional proof were needed that the nation has taken home cooking to its heart, it can be seen in the Cookware sector, where sales have risen 10.7% in volume and 15.08% in value in the twelve months ending August 2011. According to GfK’s Baines,

Premium products driving growthDemand for high-end products that off er style and longevity has placed Small Kitchen Appliances in the enviable position of one of the best performing sectors currently tracked by industry analysts GfK.

That said, personalities such as Saturday Kitchen’s James Martin and the down-to-earth Jamie Oliver continue to garner favour with their popular TV appearances and cooking demonstrations, but, with or without celebrity endorsement, it is, of course, a matter of stocking the right products at the right time for the right demographic, and independents and department stores such as John Lewis tend to be particularly in tune with the requirements of their clientele.

Seasonal perkThe SKA sector generally receives a seasonal boost in the run-up to Christmas, whether products are bought to give a lift to kitchen décor or as presents for friends. There is a strong movement towards colour and iconic retro-styled appliances, as evidenced in kettles, premium food/mixing machines and in the coff ee maker sector, which has performed consistently well for a number of years. GfK’s Baines says the Hot Beverage Machines segment – driven in particular by high-end espresso machines – recorded value growth of 31.22% in the 12 months ending August 2011 compared to a year earlier.

For retailers considering which product categories to stock for the oncoming season, the upper end of the market is the place to be, according to Baines: “Between mid-range commoditised markets and successful premium products, the Small Kitchen Appliance market remains one of the best performing categories GfK is tracking,” she advises.

JURA’S BEANTOCUP ENA 7 COFFEE MACHINE WITH ‘AROMA BOOST’ FUNCTION

“However, the average price rise is universal, with double-digit increases across some categories...”

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The television remains the dominant consumer electronics product by far, and the ongoing British love affair with big, slim, stylish � at panels is what drives the market. With the development of 3D and – perhaps more immediately relevant – “Smart” TV, this essential piece of domestic equipment looks like maintaining its position at the heart of the UK home

T he consumer electronics industry continued to suff er through 2011, with GfK reporting double-digit decreases in sales value each month to September 2011 and registering a massive

28% drop in June. So the 8.2% decrease in value in September 2011, compared to the same month last year, was seen as “movement in the right direction” in what GfK has described as “appalling” trading conditions.

The late turning of the tide in consumer electronics, such as it is, is credited to the staple product of the sector – the fl at panel TV - which turned in a “strong month” in September, at least in terms of volume, according to GfK. Sales volumes were up an “impressive” 6% compared to last year, but such are the dynamics of the market that the volume increase has been achieved at the cost of sales value.

GfK’s Mark Hamilton comments on the UK TV market: “heavy discounting amongst the largest screen sizes has had a clear impact upon the value of the market, with value still down by 5% compared to September 2010. The Jumbo screen sizes (43” and above) saw prices fall -19% since last September, down to an average of £818. Alarmingly, the average prices have plummeted -9% since last month, as retailers attempt to reverse the [downward] spiralling sales that the market has seen this year.”

Looking forwardFlat panel TV – especially in its more recently refi ned, slimmer manifestations – has achieved a “size revolution” in UK homes, as the massive bulk of the large-screen CRT was replaced by the plasma, LCD and LED panels which have completely changed consumers’ perception of appropriate screen sizes. Homes where a 32” CRT was considered the biggest possible for the main room are now comfortably accommodating a 37” or 42” fl at panel, with some consumers considering a step up to “Jumbo” size at the next upgrade. “Jumbo” (over 43”) panels have been slowly gaining ground in the UK, but still hold less than 6% of the overall fl at panel market. However, discounting may have a strong infl uence on that in the future. Growth in “Superlarge” (33” to 42”) and “Large” (26” to 32”) screen sizes has also been signifi cant, with “Large” sizes holding the biggest share.

There is absolutely no doubt that bigger is the way the market is moving, but it should also be noted that the “Medium” (20” to 25”) category is more than holding its own as those second, third and fourth TV sets are replaced. The pressure for manufacturers and retailers in these smaller sizes is to ensure that the superior looks, performance and technological versatility now available in smaller panel sizes persuades consumers to buy new rather than “demote” older sets when they upgrade the main living room panel.

It’s no great revelation that the two “big things” in TV – as they have been for the past 2 years – are 3D TV and “Smart” or “Connected” TV. In a fi ercely price-competitive market where manufacturers are rapidly introducing new models to keep up with the advances in technology, and retailers are discounting to keep stock moving, 3D and “Smart” TV are still able to command a premium. How long this will last is not clear, but wouldn’t it be good if, with the Olympics due in the UK in 2012 and the FIFA World Cup coming up in 2014, the industry could hold its nerve and get some value out of what are undeniably high-value technologies that consumers are willing to pay for?

In the meantime, it’s also clear that 3D TV, the most trumpeted of the “new” in-home technologies, does appear to need some more exposure, some more content and a sorting out of the rival with- or without-glasses systems before it enjoys general takeup in the UK. “It is not a mainstream proposition, yet,” one independent retailer told Get Connected, “and it’s not likely to be until one or two technical issues are sorted out. But that’s no reason not to make sure you know about it, and are able to give good advice to customers. 3D and ‘3D Ready’ uptake is strongest in the larger screen sizes, as you’d expect, and a lot of my customers believe they “need” it even if they don’t have any idea yet how and what they’ll be watching in 3D.”

It is probably “Smart” TV that will make the greatest strides in 2011. “It is,” said another independent retailer, “one of those things that can be quite diffi cult to get across to customers as an idea, but when it’s demonstrated and explained, it’s suddenly a ‘must-have.’ I think that TV has the power to keep its position as the hub of the home, and the challenge of the PC as the centre of access to multiple entertainment content has for the time being faded.”

TV winners

HOW SCREEN SIZES SELL

Switch on to Haier TVs

Haier’s new LED rangesThe Haier LED ranges come with and without built-in DVD player and range from 19 inch to

26 inch. Other features include: Full HD ready 1080P (22, 24 and 26 inch),

built-in Freeview, 2 HDMI ports, 1 USB port, Timeshift (a function that enables a programme

being recorded to be watched with a slight time delay) and USB recording.

Haier TVs

Timeshift (a function that enables a programme

LED TV – stunning new metal design

Haier’s vision for the future

Haier at IFA 2011

Haier UK Head Offi ce Tel: 020 8166 4978 Email: [email protected]

• 32 and 42 inch

• 100Hz

• Built-in Freeview HD

• Ultra slim design

• USB recording

• HDMI ports

An ultra-thin frame is good but an invisible screen is better. Haier’s prototype TV has ultra-thin edges and an organic screen that is so transparent that it disappears before your eyes when it is switched off . Barely a few millimetres thick, this fantastic 55cm (22 inch) new generation TV off ers a glimpse into the future.

*

*Source: Euromonitor International Limited; retail volume sales in units based on 2010 data.**

Haier_GC_ad_Sep_2011.indd 1 16/09/2011 15:16

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11PORTABLE CE FOCUS

The development of portable CE devices has revolutionised the way consumers enjoy, create and share information, entertainment and images on the move. The category now comprises not only music players but highly sophisticated devices such as Readers and compact, powerful digital imaging products.

Sony has taken a powerful position in this market, using its strength in developing and launching new technologies that enhance consumers’ experiences

Walkman® for today

Sony pioneered sophisticated on-the-move music with the iconic Walkman® concept, and as the category has moved into MP3 technology Sony

has brought great depth to the market with a range of fresh Walkman® models that take full advantage of the digital revolution to deliver style, versatility, access to content and superb quality sound.

There is something for everyone in Sony’s Walkman® 2011 range, which promises a richer, more satisfying audio (and video) experience. From the superlative audio quality of the Walkman® A860 series to the colourful style and fun features of the Walkman® E460 series, retailers have a golden opportunity to stock the perfect lineup of MP3 and video MP3 players within the trusted Sony brand.

The Walkman® A860, S760 and E460 series share a striking new design and feature generous battery life for longer listening. All three models come supplied with MediaGo software for easy drag-and-drop transfer of music, videos and photos from Windows® Explorer or iTunes.

Unique to Sony, Clear Audio Technologies assure superior sound quality. It’s easy to create themed

music channels with SensMe™ that automatically categorises music tracks into diff erent channels. Other fun features shared by the new models include Karaoke Mode, synchronised lyrics display and a language learning function.

A860 and S760models introduce streaming via Bluetooth® to wireless headphones, compatible speaker docks, car audio head units and other devices. Bluetooth® connectivity on Walkman® A860 and S760 also lets you wirelessly share stored personal photos with compatible mobile phones.

With advanced technology, sound quality and versatility assured, Sony’s latest Walkman® ranges also deliver the style, looks and “wearability” that modern consumers demand.

Reading the futureSony has also developed its presence in the burgeoning e-Reader market with a range of stylish models including the Touch Edition™, the Pocket Edition™ and the recently announced WiFi®.

Sony technology has created a range of Readers that are very user-friendly. They are all light, slim and intuitive, and designed fi rst and foremost for hours of comfortable

Carrying the future

THE NWZE460: A WALKMAN FOR TODAY’S LIFESTYLE

WALKMAN NWZE460: COLOURFUL POP DESIGN, RICH BASS SOUND, AND LONG BATTERY LIFE

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reading, even in direct sunlight, on a glare-free, paper-like display. With adjustable font sizes and types, contrast and brightness, the screen can be fi ne-tuned to perfectly suit individual taste. With fi nger-tip page turning, zoom in or out facility and the ability to call up any of 12 dictionaries, the Sony Reader™ delivers a reading experience as easy and comfortable as a traditional paperback, but with the added benefi ts of a whole library available on the move in a single portable device.

The recently-announced Reader™ WiFi® comes in three bold colours, and is the lightest reader around with a 6” screen – lighter than most paperbacks in fact. It will enhance access to content with the ability to buy, borrow or get eBooks for free wherever there’s a wireless connection available, and retailers can also benefi t from stocking a range of custom-made Sony Reader™ accessories.

The growth in the e-Reader market is likely to continue as more and more consumers discover the benefi ts, and are shown that the screen is as easy to read – in all light conditions – as a printed paper page. For retailers, off ering a hands-on demonstration of readability in diff ering light conditions, and the ease with which content can be accessed and manipulated, is the key to success.

Exceptional image quality for all usersSony has a very distinguished track record in the development of digital imaging technologies, and now has an extremely strong lineup across the whole range fromD-SLRs, compact system cameras, in the form of the new NEX range , digital still cameras and camcorders.

Synergy of technological development across the range such as the development of Sony’ Exmor sensor and Bionz processor technology for exceptional performance in low light and capturing high speed images, together with developing the NEX camera range, the most adaptable compact system camera in the market place, by increasing the lens possibilities and raising the bar for the compact system camera with 3 innovative new models for the second half of 2011.

The Translucent Mirror breakthroughThe development of the Translucent Mirror is a technology exclusive to Sony, and brings new versatility to the SLR format. New SLT models with Sony’s Translucent Mirror Technology deliver high-speed, uninterrupted continuous Auto Focus for still image capture at up to 10 frames per second and Hi Defi nition movie shooting.

NEX: High quality in a compact formatSony’s NEX camera range opens the market to consumers who want the image quality of a D-SLR product in a compact format. Siting the NEX alongside the DSLR and compact ranges emphasizes its convenient size, and hands-on demonstration gives an impressive sample of its ability to achieve the creative picture eff ects previously confi ned to SLR cameras.

Sony also has a high reputation in compact cameras, and in July launched the DSC-TX55, the thinnest compact camera on the market featuring Full HD video recording, new Picture Eff ects software (also available on D-SLR

and NEX models), Sweep Panorama and 3D capability.

New dimensions in moviesHandycam has also seen some exciting developments this year with the introduction of the HDR-TD10 3D Handycam. It employs an integrated dual lens system with double Sony G Lenses, double “Exmor R” CMOS sensors, and double “BIONZ” image processors. “This camcorder,” says Rachel Banin, “off ers up brand new possibilities for budding fi lm-makers and a future-proof solution for families who may want to enjoy seeing themselves in 3D at home.”

Another fi rst for Sony is the HDR-PJ30VE with a projector built into the 3-inch LCD panel, maintaining the camcorder’s compact size, yet allowing video and images to be projected at up to 60” (diagonally) onto walls, ceilings, or other fl at surfaces. No wires needed to share, and even a large group of people can enjoy great quality footage anywhere.

Maximise the opportunitiesIt’s really important that retailers fi nd out why the consumer is looking to make a purchase, are they looking for a Handycam with a large internal memory to capture that once in a lifetime holiday. Or, are they looking for Reader for their daily commute. Once the retailer has this information they can explain the benefi ts of certain products and bring them to life by showing how they can help enhance the consumer’s experience.

There are various ways of demonstrating and bringing products to life, in addition to a hand’s on experience retailers should make use of the POS kits created by manufacturers that explain product benefi ts. It’s also good to have TVs in the Digital Imaging areas in-store to show HD and 3D content. And, make sure that Reader and Walkman products are powered up.

SONY READERS: HANDY, STYLISH, CLEAR

NEXC3: COMPACT CONVENIENCE MEETS DSLR QUALITY

WALKMAN NWZA860 DELIVERS CONNECTIVITY ON THE MOVE

THE PJ10E A CAMCORDER WITH BUILTIN PROJECTOR

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11

PORTABLE CE FOCUS

The development of portable CE devices has revolutionised the way consumers enjoy, create and share information, entertainment and images on the move. The category now comprises not only music players but highly sophisticated devices such as Readers and compact, powerful digital imaging products.

Sony has taken a powerful position in this market, using its strength in developing and launching new technologies that enhance consumers’ experiences

Walkman® for today

Sony pioneered sophisticated on-the-move music with the iconic Walkman® concept, and as the category has moved into MP3 technology Sony

has brought great depth to the market with a range of fresh Walkman® models that take full advantage of the digital revolution to deliver style, versatility, access to content and superb quality sound.

There is something for everyone in Sony’s Walkman® 2011 range, which promises a richer, more satisfying audio (and video) experience. From the superlative audio quality of the Walkman® A860 series to the colourful style and fun features of the Walkman® E460 series, retailers have a golden opportunity to stock the perfect lineup of MP3 and video MP3 players within the trusted Sony brand.

The Walkman® A860, S760 and E460 series share a striking new design and feature generous battery life for longer listening. All three models come supplied with MediaGo software for easy drag-and-drop transfer of music, videos and photos from Windows® Explorer or iTunes.

Unique to Sony, Clear Audio Technologies assure superior sound quality. It’s easy to create themed

music channels with SensMe™ that automatically categorises music tracks into diff erent channels. Other fun features shared by the new models include Karaoke Mode, synchronised lyrics display and a language learning function.

A860 and S760models introduce streaming via Bluetooth® to wireless headphones, compatible speaker docks, car audio head units and other devices. Bluetooth® connectivity on Walkman® A860 and S760 also lets you wirelessly share stored personal photos with compatible mobile phones.

With advanced technology, sound quality and versatility assured, Sony’s latest Walkman® ranges also deliver the style, looks and “wearability” that modern consumers demand.

Reading the futureSony has also developed its presence in the burgeoning e-Reader market with a range of stylish models including the Touch Edition™, the Pocket Edition™ and the recently announced WiFi®.

Sony technology has created a range of Readers that are very user-friendly. They are all light, slim and intuitive, and designed fi rst and foremost for hours of comfortable

Carrying the future

THE NWZE460: A WALKMAN FOR TODAY’S LIFESTYLE

WALKMAN NWZE460: COLOURFUL POP DESIGN, RICH BASS SOUND, AND LONG BATTERY LIFE

23

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11G

ET C

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TED

reading, even in direct sunlight, on a glare-free, paper-like display. With adjustable font sizes and types, contrast and brightness, the screen can be fi ne-tuned to perfectly suit individual taste. With fi nger-tip page turning, zoom in or out facility and the ability to call up any of 12 dictionaries, the Sony Reader™ delivers a reading experience as easy and comfortable as a traditional paperback, but with the added benefi ts of a whole library available on the move in a single portable device.

The recently-announced Reader™ WiFi® comes in three bold colours, and is the lightest reader around with a 6” screen – lighter than most paperbacks in fact. It will enhance access to content with the ability to buy, borrow or get eBooks for free wherever there’s a wireless connection available, and retailers can also benefi t from stocking a range of custom-made Sony Reader™ accessories.

The growth in the e-Reader market is likely to continue as more and more consumers discover the benefi ts, and are shown that the screen is as easy to read – in all light conditions – as a printed paper page. For retailers, off ering a hands-on demonstration of readability in diff ering light conditions, and the ease with which content can be accessed and manipulated, is the key to success.

Exceptional image quality for all usersSony has a very distinguished track record in the development of digital imaging technologies, and now has an extremely strong lineup across the whole range fromD-SLRs, compact system cameras, in the form of the new NEX range , digital still cameras and camcorders.

Synergy of technological development across the range such as the development of Sony’ Exmor sensor and Bionz processor technology for exceptional performance in low light and capturing high speed images, together with developing the NEX camera range, the most adaptable compact system camera in the market place, by increasing the lens possibilities and raising the bar for the compact system camera with 3 innovative new models for the second half of 2011.

The Translucent Mirror breakthroughThe development of the Translucent Mirror is a technology exclusive to Sony, and brings new versatility to the SLR format. New SLT models with Sony’s Translucent Mirror Technology deliver high-speed, uninterrupted continuous Auto Focus for still image capture at up to 10 frames per second and Hi Defi nition movie shooting.

NEX: High quality in a compact formatSony’s NEX camera range opens the market to consumers who want the image quality of a D-SLR product in a compact format. Siting the NEX alongside the DSLR and compact ranges emphasizes its convenient size, and hands-on demonstration gives an impressive sample of its ability to achieve the creative picture eff ects previously confi ned to SLR cameras.

Sony also has a high reputation in compact cameras, and in July launched the DSC-TX55, the thinnest compact camera on the market featuring Full HD video recording, new Picture Eff ects software (also available on D-SLR

and NEX models), Sweep Panorama and 3D capability.

New dimensions in moviesHandycam has also seen some exciting developments this year with the introduction of the HDR-TD10 3D Handycam. It employs an integrated dual lens system with double Sony G Lenses, double “Exmor R” CMOS sensors, and double “BIONZ” image processors. “This camcorder,” says Rachel Banin, “off ers up brand new possibilities for budding fi lm-makers and a future-proof solution for families who may want to enjoy seeing themselves in 3D at home.”

Another fi rst for Sony is the HDR-PJ30VE with a projector built into the 3-inch LCD panel, maintaining the camcorder’s compact size, yet allowing video and images to be projected at up to 60” (diagonally) onto walls, ceilings, or other fl at surfaces. No wires needed to share, and even a large group of people can enjoy great quality footage anywhere.

Maximise the opportunitiesIt’s really important that retailers fi nd out why the consumer is looking to make a purchase, are they looking for a Handycam with a large internal memory to capture that once in a lifetime holiday. Or, are they looking for Reader for their daily commute. Once the retailer has this information they can explain the benefi ts of certain products and bring them to life by showing how they can help enhance the consumer’s experience.

There are various ways of demonstrating and bringing products to life, in addition to a hand’s on experience retailers should make use of the POS kits created by manufacturers that explain product benefi ts. It’s also good to have TVs in the Digital Imaging areas in-store to show HD and 3D content. And, make sure that Reader and Walkman products are powered up.

PORTABLE CE FOCUS

SONY READERS: HANDY, STYLISH, CLEAR

NEXC3: COMPACT CONVENIENCE MEETS DSLR QUALITY

WALKMAN NWZA860 DELIVERS CONNECTIVITY ON THE MOVE

THE PJ10E A CAMCORDER WITH BUILTIN PROJECTOR

24

DAB

many listeners have for both content and hardware, it was probably a mistake for the Government to specify 2015 as a “target” date for analogue switch-off . In hindsight it was never realistic, and subsequent

backpedalling and attempted explanations that it was only a “target” and never meant to be any kind of deadline, created opposition in a signifi cant minority of the

UK’s radiophiles.The result is that

nobody now is prepared to put a defi nite date – or even more than a broad estimate – on when the cessation of analogue radio

broadcasts will be accomplished. Ford

Ennals, for example, says: “My own view is that the switchover could happen in the next fi ve years and certainly within ten years.”

Leading manufacturers of DAB radios do not hold a uniform view of the future either. Owen Watters, sales and marketing director at Roberts Radio, said earlier this year that “although DAB is the future of radio, 2015 is not realistic. There is a lot of work to do and we should not force the issue upon consumers.” Pure’s director of marketing Colin Crawford believed in March this year that the 2015 target is “a real challenge, but just about achievable if everyone (broadcasters, government, manufacturers and retailers) actually all pull in the same direction and stop arguing in public.”

Argumentative or not, all parties do seem to have accepted that the process – “migration”, as Roberts’ chief executive Leslie Burrage prefers to call it – to analogue switch-off has to be “consumer-led.” That means that those who want the majority of the UK public to embrace DAB as a benefi t have to deliver compelling reasons why they should. They have to convince the public that DAB can deliver what they already know and love about analogue radio, plus further benefi ts that make the switch worthwhile. And that means, above all, convincing radio listeners that nothing will be taken away, and that there will

DAB radio is already in well over a third of UK homes, and cumulative sales of DAB radios had exceeded 12 million units by

the fi rst quarter of this year. It looks like a clear case of a natural shift from analogue to digital. As Ford Ennals, chief executive of Digital Radio UK, said earlier this year: “Digital radio is not a niche, minority interest, it is mainstream.”

Nobody in the industry would seriously contest that view now, but manufacturers, and those charged with the task of educating, informing and persuading the British public towards the eventual goal of an analogue “switch-off ”, have had to recognize that the British public’s relationship with radio is not the same as with TV, and the “migration” from analogue to digital can never be the reasonably orderly, timetabled and inexorable process that digital TV will soon have completed in the UK.

Given the multiple ownership of radios in the majority of UK households (conservative estimates put the total number of analogue radios in UK homes and cars at 100 to 150 million), the numbers of household consumer electronics devices which contain a radio receiver, and the almost emotional attachment which

DAB: a question of timeThe progress of DAB radio in the UK has been dogged by a certain amount of confusion, confl icting information and unrealistic timetables, which have tended to generate some opposition – more or less unfounded – from sections of the radio listening public. But digital radio is fi rmly established, it is growing, and will continue to off er outstanding retail opportunities.

be access to a whole new world of exciting, interesting content that only DAB can achieve.

It’s a big – and probably quite time-consuming – task, but there is little doubt that it’s a clear case of “when” rather than “if.” In the meantime, to put things in perspective for retailers, GfK reports in its volume statistics that 58.2% of the portable radios sold in the UK are DAB receivers, but a still extremely substantial 41.8% of portable units sold are non-DAB. It seems that getting on for half of portable radio buyers see no reason – either for the sake of access to digital content, sound quality or simple “future-proofi ng” – to buy a DAB radio.

For retailers, a clearer understanding of why this should be, and also a clear incentive to encourage purchase of DAB radios, is contained in the GfK value statistics for portable radios during the same period: 85.8% of portable radios sold by value are DAB receivers; just 16.2% by value are non-DAB.

While DAB radios cost more – which on the statistics above they clearly do – and listeners are not being persuaded to look at the added benefi ts of DAB, there will be no reason for them to make the change. The industry – and at the sharp end, the retailers – have work to do here.

In the meantime, Internet radio with a massive choice of content worldwide, and cloud-based systems, are making their appearance in the UK radio landscape. As GfK says, “indirect stimulus [to sales of digital radio] will arrive when DAB is featured in products that also off er docking and wireless streaming.”

PURE’S EVOKE MIO WITH ORLA KIELY DESIGNER TOUCH

ROBERTS’ COLOURSTREAM WITH DOCKING FACILITY

DAB RADIOS DOMINATE THE PORTABLES MARKET BY VALUE

“There is a lot of work to do, and we should not force the issue on consumers”

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DYSON HOT™ BLADELESS FAN HEATER

FIRES AND PORTABLE HEATING

A slow housing market and declining consumer appetite for redecorating projects has dampened the market for electric focal point � res, but sales of portable heating products have produced a signi� cant boost for the total Electric Heating sector.

ProgressThe fi res market has been driven in recent years by innovation in fl ame eff ects and the introduction of striking new designs such as the contemporary-styled Dimplex Bingham (pictured page 26), which has a clear glass casing providing a three-way view of the brand’s Opti-myst fl ame and smoke eff ects. Stammers also notes that the market for stoves – “a category particularly ideal for electrical retailers” – has seen signifi cant growth, increasing by 23% in recent months, “and the rise of contemporary fi re designs over the past ten years or so has led to replacement purchases long before the old fi re has reached the end of its useful life.

“The Opti-myst fl ame eff ect has been our major success story in recent years,” he adds. “Trade and consumers alike rate Dimplex’s patented fl ame eff ects as the most realistic in the world and our sales refl ect this: Dimplex-branded fi res consistently dominate the list of the UK’s top ten sellers, according to GfK fi gures.”

Lifestyle trends and interior design styles have also infl uenced the market for electric fi res. As the minimalist movement spread, so too did the demand for pebble beds, water eff ects and ‘big screen’ focal points, and products were purchased not necessarily as heating units but as a statement of style, in some instances displacing the fl at-screen TV to regain their rightful status in the home. Secondly, the greater movement towards open-plan living brought the focal point fi re into the kitchen as products styled with the same aesthetic as major domestic appliance ranges came onto the market.

Touching on gasIn 2007, Smeg launched a range of gas fi res to complement its retro-style FAB appliances and, according to Product Development and Training Manager Joan Fraser, these fl ush-to-the-wall, fl ueless models continue to grow in popularity. Consumers can change the look of their fi re according to the season or occasion as the frames can be changed

in redecorating projects due to the squeeze on disposable incomes and falling levels of consumer confi dence.

Conversely, the total electric heating market, which Baines characterises as “once dominated by expensive electric fi res,” has experienced considerable growth as the UK is slowly moving towards smaller, more portable products. “In the twelve months ended August 2011, the total market grew by 7.89% in volume compared to the twelve months ended August 2010. However, over the same period the average price paid for an electric heating product declined by 3.95% from circa £48 to around £45.” Baines explains that the downward movement in price can be attributed to changes in the type of products being purchased.

But Chris Stammers, marketing director for trade and independents at Dimplex, reminds us that the UK high street market for fi res is currently estimated to be worth around £50 million, with in excess of 400,000 units sold, so it would be fair to say that the sector still off ers plenty of scope for good retailers prepared to display products and promote their benefi ts to the full.

Cheers for the fans

Winter’s onset and the promise of Christmas stir a deep-seated need for basic home comforts,

with rising consciousness of the season’s pleasures evoking powerful images of lazy evenings spent in front of the fi re in the ambient glow that transforms both mood and surroundings…. But this is the ‘great depression’, and the meaning of need as opposed to want has become well and truly understood by a hard-pressed public. While physical warmth is a fundamental need, the purchase of a major household item for the purpose of creating a heartwarming sensation is an unnecessary want, as can be seen in the recent performance of the electric fi res and portable heating markets.

According to GfK’s Seema Baines, fi res – traditionally the major driver of value in the electric heating market – declined in volume sales by 3.14% in the twelve months ended August 2011, while at the same time, average price fell 2.9%. She points out that sales are, of course, tied closely to the housing market, and the sector has suff ered because fewer people are moving house and/or indulging

“Dyson engineers have developed a heater that produces no smell and heats the whole room”

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easily, with 7 colours now available to match mood or décor. Fraser also highlights the brand’s Linea and Classic fi res which co-ordinate with the range of products in their respective built-in appliance families, “ensuring a seamless look for open-plan living where the kitchen fl ows into the dining or living area.”

For retailers, she says: “Selling a range of fi res which sit happily alongside Smeg built-in appliances provides a perfect opportunity to increase revenue by extending the sale.” For the energy-conscious, she adds: “Smeg fi res convert 100% of the gas to heat, unlike open or coal fi res, so they are much more effi cient at heating the home, reducing gas bills by up to 75% when compared to conventional gas fi res.”

Portable heatingIf there is one unpredictable facet of life in Britain, it is the weather. Many years of extraordinarily mild winters interspersed with cold snaps have more recently given way to bouts of heavy snow and consistently freezing temperatures – a climate reminiscent of the late ‘70s. The downside of such harsh weather conditions is the ensuing chaos that keeps consumers off the roads and away from the high street, but the upside for electrical retailers is highlighted by Dimplex’s Stammers: “After the last two very hard winters, portable heaters are performing particularly well,” he says.

GfK’s Baines notes in particular the growth in fan heaters, which rose by 13.5% in the year to August 2011. In the same time period, the average price paid for products increased by 5.45%. “As a result,” she advises, “the value

of the category rose by nearly 20%. Consumers are increasingly moving towards higher quality portable heaters as an alternative to heating their homes.” The sentiment is echoed by Stammers, who, while noting that portables are still in many cases a distress purchase, has identifi ed an economy-induced trend for households to switch central heating systems off for periods, preferring instead to use a portable

heater to warm the room of the home being used. “The fast warm-up on fan heaters is ideal for this,” he says.

New developmentNew to this particular category of portable heating this season is a product that should raise the profi le of the humble fan heater: the Dyson Hot™ bladeless model, launched mid September, incorporates the company’s patented Air Multiplier™ technology and retails for the princely sum of £269.99. The product has the type of iconic design style synonymous with the Dyson brand and is claimed to be the fastest appliance for heating a room evenly.

Company founder James Dyson contends that “other fan heaters rely on ineffi cient motors or dust-friendly grills. As the heat rises you’re left with a partially heated room and a worrying burning smell. Dyson engineers have developed a heater that produces no smell and heats the whole room.”

The Dyson Hot™ can be set between 1 and 37 degrees Celsius and will automatically monitor and maintain the selected temperature. The outside surface of the unit remains cool while in use and there are no visible heating elements, so it is extremely safe to use in the day-to-day living environment. Automatic cut-out kicks in if the appliance is tipped over.

Turning the Dyson Hot™ on and off , adjusting temperature, airfl ow rate and controlling oscillation can be carried out using the controls on the front of the unit or via a remote control which is curved and magnetised to store neatly on top of the machine. An added bonus is that this is a dual function appliance, operating as a high airfl ow and velocity cooling fan, too.

Alternative heatingThe traditional use of portable heating products as supplementary heating for garages, conservatories, home offi ces and extensions continues to enhance the overall market. Stammers points out that oil-free products “with their high levels of performance and economy,” are particularly popular. “In addition to the environmental benefi ts, consumers recognise the correlation between effi cient performance and lower running costs. Plus, oil-free products have a very fast warm-up time, giving the instant heat which is a ‘must have’ for many people.”

SMEG ‘CLASSIC’ FLUSHTOWALL GAS FIRE


“Trade and consumers alike rate Dimplex’s patented � ame effects as the most realistic in the world...”

THE CONTEMPORARYSTYLED DIMPLEX BINGHAM

Check out our new website: www.dad-online.co.ukEmail us today for your log in details so you can take advantage

of the new site!

P Live Stock Levels

P New Ordering System

P Wider Range of Products

P New Weekly Offers

P Downloadable Special Offer Sheets

P Downloadable Shop Floor Specials

TEl: 0844 854 6715

Domestic Appliance Distributors, Henry John House, Northway Lane, Ashchurch, Tewkesbury, Gloucestershire, GL20 8JH

Open 6 days a week

Domestic Appliance Distributors are your home goods specialist. We are a major distributor of domestic appliances and electronic goods throughout the UK. It is our job to bring you the newest appliances at the lowest prices.

We stock the latest brands and continue to offer expert and friendly advice to our customers. We pride ourselves with offering the best prices with the best service.

Email our web team on [email protected] check us out on

We bring you the lowestprices

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easily, with 7 colours now available to match mood or décor. Fraser also highlights the brand’s Linea and Classic fi res which co-ordinate with the range of products in their respective built-in appliance families, “ensuring a seamless look for open-plan living where the kitchen fl ows into the dining or living area.”

For retailers, she says: “Selling a range of fi res which sit happily alongside Smeg built-in appliances provides a perfect opportunity to increase revenue by extending the sale.” For the energy-conscious, she adds: “Smeg fi res convert 100% of the gas to heat, unlike open or coal fi res, so they are much more effi cient at heating the home, reducing gas bills by up to 75% when compared to conventional gas fi res.”

Portable heatingIf there is one unpredictable facet of life in Britain, it is the weather. Many years of extraordinarily mild winters interspersed with cold snaps have more recently given way to bouts of heavy snow and consistently freezing temperatures – a climate reminiscent of the late ‘70s. The downside of such harsh weather conditions is the ensuing chaos that keeps consumers off the roads and away from the high street, but the upside for electrical retailers is highlighted by Dimplex’s Stammers: “After the last two very hard winters, portable heaters are performing particularly well,” he says.

GfK’s Baines notes in particular the growth in fan heaters, which rose by 13.5% in the year to August 2011. In the same time period, the average price paid for products increased by 5.45%. “As a result,” she advises, “the value

of the category rose by nearly 20%. Consumers are increasingly moving towards higher quality portable heaters as an alternative to heating their homes.” The sentiment is echoed by Stammers, who, while noting that portables are still in many cases a distress purchase, has identifi ed an economy-induced trend for households to switch central heating systems off for periods, preferring instead to use a portable

heater to warm the room of the home being used. “The fast warm-up on fan heaters is ideal for this,” he says.

New developmentNew to this particular category of portable heating this season is a product that should raise the profi le of the humble fan heater: the Dyson Hot™ bladeless model, launched mid September, incorporates the company’s patented Air Multiplier™ technology and retails for the princely sum of £269.99. The product has the type of iconic design style synonymous with the Dyson brand and is claimed to be the fastest appliance for heating a room evenly.

Company founder James Dyson contends that “other fan heaters rely on ineffi cient motors or dust-friendly grills. As the heat rises you’re left with a partially heated room and a worrying burning smell. Dyson engineers have developed a heater that produces no smell and heats the whole room.”

The Dyson Hot™ can be set between 1 and 37 degrees Celsius and will automatically monitor and maintain the selected temperature. The outside surface of the unit remains cool while in use and there are no visible heating elements, so it is extremely safe to use in the day-to-day living environment. Automatic cut-out kicks in if the appliance is tipped over.

Turning the Dyson Hot™ on and off , adjusting temperature, airfl ow rate and controlling oscillation can be carried out using the controls on the front of the unit or via a remote control which is curved and magnetised to store neatly on top of the machine. An added bonus is that this is a dual function appliance, operating as a high airfl ow and velocity cooling fan, too.

Alternative heatingThe traditional use of portable heating products as supplementary heating for garages, conservatories, home offi ces and extensions continues to enhance the overall market. Stammers points out that oil-free products “with their high levels of performance and economy,” are particularly popular. “In addition to the environmental benefi ts, consumers recognise the correlation between effi cient performance and lower running costs. Plus, oil-free products have a very fast warm-up time, giving the instant heat which is a ‘must have’ for many people.”

SMEG ‘CLASSIC’ FLUSHTOWALL GAS FIRE


“Trade and consumers alike rate Dimplex’s patented � ame effects as the most realistic in the world...”

THE CONTEMPORARYSTYLED DIMPLEX BINGHAM

Check out our new website: www.dad-online.co.ukEmail us today for your log in details so you can take advantage

of the new site!

P Live Stock Levels

P New Ordering System

P Wider Range of Products

P New Weekly Offers

P Downloadable Special Offer Sheets

P Downloadable Shop Floor Specials

TEl: 0844 854 6715

Domestic Appliance Distributors, Henry John House, Northway Lane, Ashchurch, Tewkesbury, Gloucestershire, GL20 8JH

Open 6 days a week

Domestic Appliance Distributors are your home goods specialist. We are a major distributor of domestic appliances and electronic goods throughout the UK. It is our job to bring you the newest appliances at the lowest prices.

We stock the latest brands and continue to offer expert and friendly advice to our customers. We pride ourselves with offering the best prices with the best service.

Email our web team on [email protected] check us out on

Check out our new website: www.dad-online.co.uk

We bring you the lowestprices

SEBO The Floorcare ProfessionalsFor our complete range please call 01494 465533 or visit www.sebo.co.ukThe SEBO range includes the X Series Uprights, Felix Uprights and K Series Cylinders.

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SEBO owners will testify that vacuum cleaners simply don’t come any better.

The new SEBO Airbelt D is the latest addition to the range and is truly exceptional in its performance and features.

Working in collaboration with Achim Heine, Professor of Design

and member of the German Design Council, SEBO have created a

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function. Innovative features like the 15.5m reach and ErgoGrip handle

make cleaning easier and more effective. And there is an added bonus

– it looks good too.

Behind the understated, stylish exterior lies a powerhouse of

performance. For example, the new SEBO Turbofan motor uses

the latest turbine technology to generate incredible suction.

A technologically advanced cone shaped hose further boosts

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Sound good so far? Find out how the new SEBO Airbelt D has

been designed to make life easier, by going to www.sebo.co.uk to

download the brochure.

The SEBO Airbelt DMore capacity, more cleaning range, more performance.

“Powerful and effective withvery good fi lter effi ciency”

Trisha Schofi eld, Head of Testing,Good Housekeeping Institute

15.5m cleaning rangeExtra range, extra convenience

6l bag capacityExtra long life bags

i-PowerIntegrated power control

GEORGE COLE GETS CONNECTEDThe Apple way of dominating a market, and the plugging of an analogue hole in the Blu-ray digital world. George Cole focuses on signifi cant detail in the moving electronic landscape

FROM THE BENCHA fresh look at the really bigger TV picture, and how electrical retailers might benefi t from it. Alan Bennett on the case for projectors

BACKCHATVogel’s James Attfi eld gives a 2-minute interview

INTEGRAL

SUPPLEMENT

T H E M A G A Z I N E O F T H E E L E C T R I C A L I N D U S T R Y

Introducing the new LG 6 Motion.Designed to give different washing motions to suit your clothes, thanks to the innovative and energy efficient LG Inverter Direct Drive.

Supported by a TV, Press & OnlineAdvertising Campaign breaking inAdvertising Campaign breaking inOctober, LG will make sure yourcustomers know all about the 6 Motion technology & its benefits.

Official Garment Care Supplier.LG 6 Motion. Taking Care of London’s Fashions.

www.lg.com/uk

6 MOTIONS.1 AMAZING WASH PERFORMANCE.£3 MILLION MARKETING INVESTMENT.

Life’s good whenyou’re in control.

For more information on 6 Motion and LG’s Home Appliance range, please email us on:[email protected] .

Model shown: F1443KDS

The season’s prospects, including:

Cooking Small Appliances TV DAB Fires & Portable

Heating

O C T O B E R 2 0 1 1w w w . g c m a g a z i n e . c o . u k

get connected: october 2011

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