get close to youth at youth marketing strategy nyc
TRANSCRIPT
ONE CONFESSION: JOERI’S THAASOPHOBIA
ONE ADDICTION: LOW FAT P*RN – EXCUSE MY FRENCH
ONE PREDICTION: SMALL LUCK REPLACING BIG DATA
YOLO ≠ YOLT
→ ½ feels it is IMPORTANT to be
better than peers in a hobby
→ 84% love being an expert in things
→ 78% someone they know would
consider them an “expert” in at least
one thing
Low
#selfiesteem?
4 CRITICAL SUCCESS FACTORS
1.SMILE – makes me & others laugh
1.SURPRISE – unexpected twist
1.SUSPENSE – (emotions)if it affects YOU, it is
more likely to affect others
1.SELF- ID – relatable – could it happen to ME?
@Joeri_InSites
joerivandenbergh
www.howcoolbrandsstayhot.com
Co-founder InSites Consulting & Gen Y expert
Joeri Van den Bergh
Thanks &
keep your C O O L!