get close to youth at youth marketing strategy nyc

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Page 1: Get close to youth at Youth Marketing Strategy NYC
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ONE CONFESSION: JOERI’S THAASOPHOBIA

ONE ADDICTION: LOW FAT P*RN – EXCUSE MY FRENCH

ONE PREDICTION: SMALL LUCK REPLACING BIG DATA

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YOLO ≠ YOLT

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→ ½ feels it is IMPORTANT to be

better than peers in a hobby

→ 84% love being an expert in things

→ 78% someone they know would

consider them an “expert” in at least

one thing

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Low

#selfiesteem?

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4 CRITICAL SUCCESS FACTORS

1.SMILE – makes me & others laugh

1.SURPRISE – unexpected twist

1.SUSPENSE – (emotions)if it affects YOU, it is

more likely to affect others

1.SELF- ID – relatable – could it happen to ME?

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@Joeri_InSites

joerivandenbergh

www.howcoolbrandsstayhot.com

Co-founder InSites Consulting & Gen Y expert

Joeri Van den Bergh

Thanks &

keep your C O O L!