get close to youth at password 2014 – riga

Generation Y

the BIG 5

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=L7Y16nA6gT_qWM&tbnid=-gzzMeWLwNotbM:&ved=0CAUQjRw&url=http://now-here-this.timeout.com/2013/05/09/these-colours-may-run-the-color-run-5k-is-coming-to-london/&ei=g0AgUt3bH8Ox0AW0voHIBg&bvm=bv.51495398,d.ZG4&psig=AFQjCNGWcg8lKnZCLmDyU7_0MHBNpwCJBg&ust=1377931726560443

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=L7Y16nA6gT_qWM&tbnid=-gzzMeWLwNotbM:&ved=0CAUQjRw&url=http://now-here-this.timeout.com/2013/05/09/these-colours-may-run-the-color-run-5k-is-coming-to-london/&ei=g0AgUt3bH8Ox0AW0voHIBg&bvm=bv.51495398,d.ZG4&psig=AFQjCNGWcg8lKnZCLmDyU7_0MHBNpwCJBg&ust=1377931726560443

YOLO ≠ YOLT

→ ½ feels it is IMPORTANT to be

better than peers in a hobby

→ 84% love being an expert in things

→ 78% someone they know would

consider them an “expert” in at least

one thing

Global online contest to recruit 100

amateur soccer players in 55 countries

=> 16 final best train with the celebs

Result: >150,000 soccer players in 3

weeks!

Low

#selfiesteem?

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GbNCrDtmYTkAQM&tbnid=h0ykqlBR_s2MeM:&ved=0CAUQjRw&url=http://sourcefednews.com/snapchat-raises-60-million/&ei=nTIfUs-uNJCl0wW0uoG4Bw&psig=AFQjCNHGUrrVKJMFFCAp3Sbl79Wqkyn23w&ust=1377862609983513

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GbNCrDtmYTkAQM&tbnid=h0ykqlBR_s2MeM:&ved=0CAUQjRw&url=http://sourcefednews.com/snapchat-raises-60-million/&ei=nTIfUs-uNJCl0wW0uoG4Bw&psig=AFQjCNHGUrrVKJMFFCAp3Sbl79Wqkyn23w&ust=1377862609983513

http://heinekenignite.tumblr.com/

http://heinekenignite.tumblr.com/

4 CRITICAL SUCCESS FACTORS

1.SMILE – makes me & others laugh

1.SURPRISE – unexpected twist

1.SUSPENSE – (emotions)if it affects YOU, it is

more likely to affect others

1.SELF- ID – relatable – could it happen to ME?

@Joeri_InSites

joerivandenbergh

www.howcoolbrandsstayhot.com

Co-founder InSites Consulting & Gen Y expert

Joeri Van den Bergh

Now go & get closer

to youth!

get close to youth at password 2014 – riga

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