germany professional hair care market-slowing economy poised to restrain the growth of german...

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Web - www.industryarc.com | Mail – [email protected] Web - www.industryarc.com | Mail – [email protected]

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Germany is the largest market for professional hair care products in Europe in 2014 and is estimated to grow at a CAGR of 1.2% during 2015-2020

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Web - www.industryarc.com |Mail [email protected] Web - www.industryarc.com |Mail [email protected] Web - www.industryarc.com |Mail [email protected] - www.industryarc.com |Mail [email protected] Choosing the Right Consulting Partner is Choosing the Growth Path OUR EXPERTISE - END TOEND CONSULTING Germany Professional Hair Care Market Study Energy and PowerLifesciences and HealthcareIT & Consulting ElectronicsChemicals and Materials Consumer Retail Web - www.industryarc.com |Mail [email protected] - www.industryarc.com |Mail [email protected] 8/11/20153 Web - www.industryarc.com |Mail [email protected] 8/11/20153 Web - www.industryarc.com |Mail [email protected] - www.industryarc.com |Mail [email protected] Germany Professional Hair Care Products Market Scope Germany Professional Hair Care Market Overview Germany Country Overview. Germany Salon Landscape Germany Cosmetics &Personal Care Market Overview Germany Professional Hair CareMarket Revenue (2014-2020) Germany Professional Hair CareMarket by Distribution Channel TABLE OF CONTENTS Germany Professional Hair Care Market Share Analysis Top 5 Company Profiles (Trends, Developments, Market Share by Product Category) Appendix Web - www.industryarc.com |Mail [email protected] - www.industryarc.com |Mail [email protected] SCOPE OF THE STUDY GermanyProfessionalHairCareProductsMarketincludesthestudyofBackBarandOver-the-Counter products sold in the year 2014 and estimation of market size for 2020 Back-bar products are used by professionals/stylists for the services in the salon Over-the-Counter or take-home /salon retail productsare the professional hair care products that are sold overthesaloncounterbyhairdressersorhairspecialistsandsalesthroughotherretailformatssuchas speciality stores, supermarkets, online sales and so on The report focuses more on the products sold and used for services in salon Geographically,thereportfocusesonGermanywithspecialemphasisonthemajorcitiessuchasBerlin, Hamburg, Munich, Frankfurt, Cologne, Stuttgart, Dusseldorf, Hannover, Mitte and Dresden Thisreportdealswith4majorhair-carecategoriesnamely,Haircoloring,Straighteningandperming, Shampoos and conditioners and Hair styling Web - www.industryarc.com |Mail [email protected] - www.industryarc.com |Mail [email protected] SURVEY QUESTIONNAIRE: KEY DATA POINTS Survey Questionnaire was designed with questions focusing on the below aspects Average number of customers for each salon by service type Performance of each brand and average share of sales for each of product categories under scope Price of the products by brand and product category Customers preference with respect to brands and type of products Profit margins for various products and the reason for each salon using a specific product Market size for each product category from the manufacturers perspective Distributor Perspective in terms of demand and salon preference Web - www.industryarc.com |Mail [email protected] - www.industryarc.com |Mail [email protected] SHAMPOOS Shampooisusedtocleanhairandscalpbyremovingdirtandoilcausedbyenvironmentandexternal products applied on hair. Various types of shampoos are available in the market such as shampoos for colored hair, dry hair, normal hair, oily hair, treatment shampoos, anti-dandruff shampoos CONDITIONERS Conditionersareusedintreatmentandtosoftenthehair.Itisusedaftershampootoimprovethetexture and appearance of hair.Various types of conditioners are available in the market such as deep conditioners, leave in conditioners, anti-dandruff conditioners HAIR STRAIGHTENING & PERMING PRODUCTS Itisathermaltreatmentdesignedtopermanentlyflattenorpermanentlywavethehair.Differenttypesof straightening are Japanese Straightening, Brazilian Straightening, keratin hair treatment etc. HAIR COLORING PRODUCTS These products are designed to color or tone the natural hair.It is used to cover gray hair or color the hair as desired. The degree of permanence and intensity differs. This category includes permanent, semi-permanent, demi-permanent, temporary colors and bleaches HAIR STYLING PRODUCTS Designed to control and enhance hair appearance. It Includes gels, mousse, volumizers, hair spray, thickeners, shine enhancers, pomades, waxes, tonics and styling lotions HAIR TREATMENT PRODUCTS These products are designed totreat scalp skin disorder or damaged hair due to prolonged or repeated heat exposure, chemical exposure and bystraightening and perming. It includes oils, serum,mask, Scalp cleansing solution, spray, lotion CATEGORY DEFINITIONS Web - www.industryarc.com |Mail [email protected] - www.industryarc.com |Mail [email protected] 35% 65% Salon Distribution in Germany, 2014 OrganizedUnorganizedGERMANY SALON LANDSCAPE, 2014 Asof2014,thetotalnumberofhairsalonsinGermany was estimated to be around 80,000 35%ofthesalonsfallundertheorganizedcategory while the remaining are unorganized salons ThemajorhairsalonchainspresentinGermanyare FrisorKlier(900),EssanelleHairGroupAG(258),Ryf Coiffeur(130),FriseurJung,FriseurKlinck(54),Vidal Sassoon,Toni&Guy(14),PeterPolzer(8)andMarlies Moller (6) *() indictaes number of branches Thepriceoftheservicevariesdependingonthehair type,hairlength,theproductspreferredforusageand the salon type Source: Expert Insights, IndustryARC Analysis Service Price Range (EUR) Hair Color 40-130 Straight Perm/Permanent Wave50-100 Hair Wash (Shampoo, conditioning)25-50 Styling10-30 Average Prices For Hair Care Services In Germany, 2014Source: Expert Insights, IndustryARC Analysis Web - www.industryarc.com |Mail [email protected] - www.industryarc.com |Mail [email protected] ProfessionalHairCareProductmarketofGermanywasvaluedatEURXXX.XXm($XXX.XXm)in2014andis projected to grow at a CAGR of X.X% to reach EURXXX.XX m ($XXX.XX m) by 2020 Haircoloringproducts,growingataX.X%CAGRthrough2020occupiedthelargestmarketshareofXX.X%inthe German professional hair care market, generating a revenue of EURXXX.XX m ($XXX.XX m) in 2014 Professionalshampooandconditionerproductsincludingthetreatmentproductsarethesecondbiggestmarket with a share of XX.X% of the professional hair care market in 2014, growing at a CAGR of X.X% during the forecast period GERMANY PROFESSIONAL HAIR CARE PRODUCT MARKET REVENUE Professional Hair Care Products Market Revenue, by Category, 2014,2020 (Million) Service2014(EUR)2014($)2020(EUR)2020($)CAGR ColoringXXX.XXXXX.XXXXX.XXXXX.XXX.X% Perming and Straightening XXX.XXXXX.XXXXX.XXXXX.XX-X.X% Shampoo & Conditioning XXX.XXXXX.XXXXX.XXXXX.XXX.X% StylingXXX.XXXXX.XXXXX.XXXXX.XX-X.X% TotalXXX.XXXXX.XXXXX.XXXXX.XXX.X% Source: Expert Insights, IndustryARC Analysis Source: Expert Insights, IndustryARC Analysis Professional Hair Care Products Market Share, By Category, 2014 Web - www.industryarc.com |Mail [email protected] - www.industryarc.com |Mail [email protected] CategoryTrend Hair color -------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------- Perming & straightening ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------ Shampoos & conditioners --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Styling products -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- PROFESSIONAL HAIR CARE MARKET TRENDS BY PRODUCT CATEGORY, 2014 Web - www.industryarc.com |Mail [email protected] - www.industryarc.com |Mail [email protected] KEY DEVELOPMENTS Hair color is the largest category among all the professional hair care products in Germany, generating a revenue ofEUR XX.XXm ($XXX.XXm) in 2014. It is estimated to reach EURXXX.XX m ($XXX.XX m) by 2020, growing at X.X% CAGR PermanentHairColoringproductsaccountedforXX.X%oftheoverallhaircoloringmarketasof2014.Semi/demi permanent type hair coloring products, bleaching products and toners accounted for XX.X%, X.X% and X.X% of the market respectively InGermany,P&GCo.topstheprofessionalhaircoloringmarket,accountingforXX.X%sharein2014followedby LOreal Group and Kao Corporation, accounting for XX.X% and XX.X% market share respectively PROFESSIONAL HAIR COLORING PRODUCTS MARKET, 2014 Professional Hair Color Products Market Revenue, by Company(2014) (EUR Million) Source: Expert Insights, IndustryARC Analysis RankBrand Percent share Value (EUR Million) 1 Procter & Gamble Co.XX.X %XX.XX 2 LOreal GroupXX.X %XX.XX 3Kao CorporationXX.X %XX.XX 4 Henkel AG & Co. KGaAXX.X %XX.XX 5John Paul Mitchell SystemsXX.X %XX.XX TotalXXX.XX Source: Expert Insights, IndustryARC Analysis ProfessionalHair Color Market Revenue By Product Type, 2014 Web - www.industryarc.com |Mail [email protected] - www.industryarc.com |Mail [email protected] ProfessionalhaircarebrandsofL'OralgroupavailableinGermanyincludeLOrealProfessionnel,Kerastase,Redken, Shu Uemura and Matrix Inoa (LOreal Professionnel) brand is in high demand for hair color service in Germany as it is an ammonia-free color In Germany, shampoos and conditioners generated about XX.X% of revenue in LOreals professional hair care products market due to strong take home sales, followed by coloring products which occupied XX% Kerastase in May, 2015 has launched Matrialiste volume gel spray for thicker volume and medium hold LOrealProfessionnelinApril,2015hasaddedWetDominationproductlinetothestylingSeriesTecni.ARTforwet-styled looks COMPANY PROFILE - LORAL GROUP Source: Expert Insights , IndustryARC Analysis LORAL GROUP: PROFESSIONAL HAIR CARE PRODUCTS - GERMANYL'Oreal Group, Germany professional hair care products market share, by category (2014) Web - www.industryarc.com |Mail [email protected] Total number of primary respondents XXX Primary respondents of this survey are hair salon owners, managers, manufacturers of hair care products and distributors AreasCovered-Berlin,Hamburg,Munich,Frankfurt,Cologne,Stuttgart,Dusseldorf,Hannover,Mitteand Dresden Salons coveredfor primary interviews includes both organized and unorganized salons along with major salon chains in the country RESPONDENTS SNAPSHOT 020406080100120MarliesMollerPeter Polzer Toni&Guy FriseurKlinckRyf Coiffeur EssanelleHair GroupAGFrisor Klier OthersTotal number of respondents Web - www.industryarc.com |Mail [email protected] RESEARCH METHODOLOGY MARKET ESTIMATION METHODOLOGY (BOTTOM-UP APPROACH) Secondary Sources Primary Sources DATA CONSOLIDATION SalonOwners,SalonManagers, ManufacturesofProfessional HairCareProducts.Distributors and Suppliers PRIMARY SOURCES 3memberedthreefocused groupswereassignedworkto visitthesalonsorcontactthe salons and complete the survey TwoResearcherswereaskedto collectthedataonaweeklybasis andgeneratequalitativeand quantitative analysis OneProjectManageranda consultantswithexperiencein consumersectormanagesthe entireteamandvalidatesthe collected data SECONDARY SOURCES INFORMATION SOURCED Demand Side Focused Groups & ResearchersSalonWebPortals,Journals andBeautyMagazines, CountryStatisticsAssociation, Premium Databases for Prices Database FOCUSED GROUPS & RESEARCHERS Web - www.industryarc.com |Mail [email protected] Statistical ToolManufacturers Distributors Salon Owners Survey Group 2 Survey Group 1 Survey Group 3Survey Group 3 Survey Group 3 Survey Group 2 Survey Group 2 Survey Group 1 Survey Group 1 Final Processed Data FOCUSED GROUPS RESEARCH FLOW Web - www.industryarc.com |Mail [email protected] - www.industryarc.com |Mail [email protected] Thank You! IndustryARC +1 614-588-8537/38 [email protected] [email protected]