HcolorProfessional hair color with certified organic,

biodynamic and fair trade ingredients.

From Farm to ChairOur biodynamic ingredients are grown

on our family farms in Bologna, Italy.

Biodynamic Ingredients“A step above organic.”

Biodynamic farming takes a more holistic, ecological and ethical

approach to harvesting ingredients.

• Our farms are 100% chemical free and have been for over 100 years

• Humans, plants and animals work together in symbiotic

harmony• Soil is never over worked, creating more pure, potent ingredients

• No chemicals are used in our eco-extraction method

Fair Trade Ingredients“Pay fair wages. Protect the environment. Help others.”

We choose to use plants originating from ethically managed crops, produced by 486

aboriginal tribes around the world. We take pride in our humble ingredients that make a

big impact on small communities.

Hcolor Active Ingredients

PERILLA COTTON DATE

HIBISCUS JOJOBA WHEAT

Hcolor Facts“The world’s first color enriched

with biodynamic and organic oils.”

• 89 permanent, ammonia-free cream shades and 6 boosters

• 100% grey coverage, can lift 4 levels

• Exclusive color alchemy that improves hair fiber over time

• No heat required / No pre-shampooing

• Vegan / Cruelty-free

• High quality, exclusive micro pigments in miniscule percentages

Innovative Activators“The world’s first phytobutter developers”

+ WITH

Biodynamic Hibiscus, Organic Perilla and Ethical Date

Naturally-derived conditioners and softeners

Raw Materials from Fair Trade Markets

- WITHOUT

Parabens/ Petroleum / PEG-PPG / Mineral Oils

Fragrance Allergens / Artificial Colorants

Natural Rice Bran Oil, Illipe Butter, Cotton Protein

Hcatalyst

Available in: 20v | 30v | 40v

Nourishing, phytobutter developer in 20-30-40v

HCOLOR + ACTIVATOR USE GUIDE

Activator Strength Lift Mix Timing

6% HCatalyst 20 vol 1-2 Levels 1: 1.5 30/35 mins

9% HCatalyst 30 vol 2-3 Levels 1: 1.5 35/40 mins

12% HCatalyst 40 vol 3-4 Levels 1: 1.5 40/45 mins

2.7% HTone 9 vol Tone-on-Tone 1: 1.5 30 mins*

Htone

Available in: 9v

Nourishing, phytobutter developer for tone-on-tone

HCOLOR + HTONE USE GUIDE

Activator Strength Lift Mix Timing

2.7% HTone 9 vol Tone-on-Tone 1: 1.5 30 mins*

Grey CoverageFor superior grey coverage results

GREY COVERAGE CHART

Grey % Hcatalyst Htone Mix Timing

<30% 1: 1.5 1: 1.5 Desired Shade 40 mins

30-50% 1:1 1:1.5Desired Shade +

Natural Shade40-45 mins

>50% 1:1 1:1.5

½ Desired Shade +

½ Natural Shade (1

level darker than

Desired Shade)

40-45 mins

*NOTE: Hypercolor additive cuts development time to 15 mins

Butter Cream Lightener“The world’s first phytobutter lightener

with pure essential oils”

+ WITH

Biodynamic Lavender Oil, Organic Perilla Oil, Ethical Date Oil

Naturally-derived conditioners and softeners

Raw Materials from Fair Trade Markets

- WITHOUT

Parabens/ Petroleum / PEG-PPG /

Synthetic Fragrance/ Artificial Colorants

Kaolin, Hydrolyzed Silk, Kukui Butter, Shea Butter

Hbleach Facts

• Beautiful consistency for better control and streak-free lightening

• Lifts 5-6 levels

• Ideal for every lightening treatment, from highlights to on-scalp services

• Great for removal of previous cosmetic color

• Lavender Essential Oil and Kukui Butter softens and protects hair and scalp

• Neutral, pleasant smelling for your fume-free salon

Versatile, Nourishing Ammonia-free Lightener

The Hsystem“A complete holistic hair care and color system”

Hrestore“Rebuild and Repair with Vegetable Protein”

Restorative Protein Spray

• Highly concentrated protein treatment

• Vegetable amino acids rebuild hair’s structure

• Excellent porosity-balancing agent which can be used

pH: 4.0-5.0

Pre-Color Tools“Clarify and Protect”

Htech Shampoo

• Great for Clarifying Hair

• Great for Resistant Hair

Hscreen

• Gently removes styling

products and impurities

pH: 9.5-10.5

• Skin Protecting Fluid

• Prevents Scalp Staining

• Protects Stylist’s Hands

Color Tools“Accelerate and Fortify”

Hmilk no stress

• Protects hair during color removal

• Used in between technical services

• Ceramides and Amazon butter

Hypercolor

pH: 3.2-4.2

• Developer Accelerator Oil

• 99% natural

• Process in 1/3 of the time

conditions without affecting results

Post-Color Tools“Neutralize and Condition”

Hbalance Shampoo

• Rebalances pH after color

• Prolongs color and shine

• Improves hair fiber

Hbalance Mask

pH: 4.0-5.0

• Seals Cuticle Scales

• Restores hair after color

• Detangles & Conditions

pH: 3.0-4.0

OWAY

is exclusively distributed

by Simply Organic Beauty

in the United States + Canada.

Toll free: 1-888-213-4744

www.SimplyOrganicBeauty.com/Oway