Gerber/NestléFormula Updates

Presented by: Denice Vance, MS, RD, LD, CLC Date: August 18, 2015

OVERVIEW

• Gerber Good Start Infant Formulas – Product updates/changes

• New Hypoallergenic Formulas– Extensive HA– Alfamino Infant and Alfamino Junior

NEW LABEL GRAPHICS

November 2015– Gerber Good Start Gentle– Gerber Good Start Soy – Gerber Good Start Soothe– Gerber Good Start Gentle for

Supplementing -NOT WIC Approved

• No change – Size – UPC– Net weight – Reconstituted fluid ounces– Pricing

Current New

RECIPE ENHANCEMENTS

• Gerber Good Start Gentle – powdered form only

• Added probiotic B. Lactis

• Vitamin D levels increased from 60 IU to 75 IU (per 100 kcal)

FORMULA STAGESto indicate feeding

progression

“Stage 1” “Stage 2” “Stage 3”

Birth – 12 months 6 – 12 months 1yr + (Toddler)

Gerber Good Start GentleGerber Good Start SoyGerber Good Start SootheGerber Good Start Gentle for Supplementing -(NOT WIC Approved)

NO STAGE 2 FORMULAS ARE WIC

APPROVED NO USDA

AUTHORIZATION

Replaces: Gerber Graduates Gentle

Gerber Graduates SoyGerber Graduates Soothe

New UPCs CreatedWIC Approval Pending

November 2015 December 2015 Spring 2016

GERBER VOUCHER UPDATES

• Gerber infant formula vouchers will not change with the new formula packaging. The “Stage 2” formulas are only available as powder in the 22 oz. plastic container. This larger container size is NOT WIC Approved in the Gerber Good Start Gentle, Soy, or Soothe formulas. - Current voucher wording:

“1 - 12.7 oz. can powder Gerber Good Start Soothe”

NEW HYPOALLERGENIC

FORMULAS

GERBER EXTENSIVE HAAvailable Summer 2015

• Indicated for infants with CMPA (Cow’s Milk Protein Allergy)

– 100% Whey Protein– Extensively Hydrolyzed– MCT Oil – B. Lactis – Only available in powder form

• Exempt, non-contract– MDF required– Diagnosis guidelines similar to

Similac Expert Care Alimentum and Nutramigen

ALFAMINOAvailable September 2015

• Indicated for infants and children with:– Multiple food allergies– Malabsoptive conditions– Only available in powder form

• Exempt, non-contract– MDF required– Diagnosis guidelines similar to

Elecare and Neocate product lines

HYPOALLERGENIC FORMULAS• Preparation

Concerns– 1 to 1 mixing ratio instead of 1

to 2 ratio of most formulas– Participant and staff

education imperative

HYPOALLERGENIC FORMULAS

• Product Accessibility– Gerber Extensive HA

• WIC Approval Pending Accessibility: There are no vouchers created at this time and the product is not available through Cardinal for state formula order

• Vouchers to be created at next voucher systems update (~December 2015)

– Alfamino Infant and Junior• Vouchers will not be created for these formulas• Available for SWO formula order September 1, 2015

Thank You!