geosurf plus overview

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Sept. 2011 GeoSurf Plus Beta Overview

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Page 1: Geosurf Plus Overview

Sept. 2011

GeoSurf Plus BetaOverview

Page 2: Geosurf Plus Overview

Presentation Scope

What is GeoSurf Plus?

How it Can Help You

Getting Started

Beta Product Restrictions

Pricing

Page 3: Geosurf Plus Overview

What is GeoSurf Plus?

Clicking the icon will open a new window with a comprehensive interactive report on the designated site, unveiling:

List of advertisers whose ads ran on the site, including a breakdown of their campaigns and share of voice on the site.

List of campaigns including their category, formats, landing pages, and downloadable creatives artwork.

List of mediators involved with the site, including their share of voice, campaign list and ad server.

All reports are available for multiple locations* for the last 7 days.*Locations supported in GeoSurf Plus v 4.0 are: United States, United Kingdom, Germany, Netherlands, France, Spain, and Italy

GeoSurf Plus enables you to expose a site’s complete eco-system with a single click.

Page 4: Geosurf Plus Overview

What is GeoSurf Plus?

The GeoSurf + Report

Dropdown with the list of locations supported

Overview statistics on the selected site

Drilled down report shows details on selected advertisers, mediators, and campaigns.

Viewing options: list, expanded details, chart/graph, and export to csv.

Page 5: Geosurf Plus Overview

What is GeoSurf Plus?

List of Advertisers

Clicking on a specific advertiser will display the list of his campaigns

Share of Voice of each advertiser displays the advertising weight of each advertiser as a percentage of the total ads

displayed on the site.

Page 6: Geosurf Plus Overview

What is GeoSurf Plus?

List of Campaigns

Clicking on “Details” displays the campaign’s

creative artwork by format & size

Page 7: Geosurf Plus Overview

What is GeoSurf Plus?

Creatives of a Campaign

Easily download all creatives with a single click

Page 8: Geosurf Plus Overview

What is GeoSurf Plus?

List of Mediators

Clicking on a specific mediator will display the list of domains of that mediator

Page 9: Geosurf Plus Overview

What is GeoSurf Plus?

Submit New SiteGeoSurf Plus helps you to better profile a site. It can be even further leveraged as service.

Currently, in its beta phase, free of charge you can request analysis reports on the sites you’re most interested in.

We’ll simply verify the following before approving your requested sites: Site is running display campaigns Site is geo targeting to the list of currently supported locations

Page 10: Geosurf Plus Overview

What is GeoSurf Plus?

Submit a New SiteHow to submit site requests:1. While browsing the requested site, click the GeoSurf Plus icon. If the site is not

currently being monitored, you will be presented with the following message:

Click the submit button to request the site. Our product team will verify that the site can be monitored.

2. Enterprise accounts may contact their account manager and send a list of requested sites as a CSV file.

How you will know that the site was added:Our product team will update you on requested sites that are added to our system. When a site is added, its data will be displayed like the sites that are already monitored.

Page 11: Geosurf Plus Overview

How Will GeoSurf Plus Help You?

GeoSurf Plus empowers advertisers, publishers, ad networks, agencies, and affiliate networks by providing valuable insights for:

Media Team: Profile the sites to recruit and continue monitoring your publishers.

Sales Team: Source new clients and unveil their operations.

BD: Uncover the full eco-system, including mediators and other players involved in each entity.

All: Slash manual research time by using the automated system to drastically increase your team's productivity.

Page 12: Geosurf Plus Overview

How Will GeoSurf Plus Help You?

Check if specific sites fit your offering by exploring their eco-system : Get comprehensive reports on sites’ eco-system with a single click Receive reports per location including: list advertisers, campaigns and

mediators active in the site with their critical information and statistics

Profile your competitors' campaigns For: sales team, account manager, media buyer, creative teams Track mass campaigns across multiple locations and industries Increase exposure to your competitors’ campaigns

Page 13: Geosurf Plus Overview

How You Can Start Using GeoSurf Plus ?

Download the new version (Version 4.0) of GeoSurf from our website www.GeoSurf.com

While browsing a specific site, click the new Geosurf+ icon and get the report

Page 14: Geosurf Plus Overview

Beta Product Restriction

We monitor more than 5,000 top sites. However, the sites that interest you may not be part of our list.We constantly expand our list per customers’ requests. In case a site is not currently monitored, click the submit to post a

request for consideration. This is one of the most exciting services offered by GeoSurf Plus

Not all locations are currently supportedWe will add new locations in future releases per customers’ requests.

The system presents most, but not all, of the campaigns/advertisers to increase your exposure

Page 15: Geosurf Plus Overview

GeoSurf Plus Pricing

BETA: GeoSurf Plus is currently in beta phase and is therefore free of charge for GeoSurf Toolbar users for the next quarter.

In the future, pricing will be established according to usage and additional functionality that will be part of GeoSurf Plus

Page 16: Geosurf Plus Overview

Thank You

Thank you for your interest in GeoSurf Plus.

We are very interested in your feedback, comments, and suggestions. Your input assists us in creating extraordinary products to meet your needs. Please take a few moments to share your thoughts with us.

Gali MoualemVP, Productand the entire GeoSurf Plus Product Team

[email protected]