Mobile innovation

Located both in Amsterdam and Poznan. We develop mobile scenarios that help you gain traffic.

Market opportunities

Mobile marketing solutions

Gamification of marketing

Location-based (GPS) promotions

Real-time gaming

Shop locations are used in the game (e.g. finish). Real rewards stimulate brand interaction and Social sharing.

Augmented realityAR allows you to add virtual items to your pictures. Easily create branded pictures. Snap, share & earn.

Campaign briefing

Reach out to new students in Poznan

Increase store traffic in town

Aim for media buzz

Engage on mobile

Players chased each other in town in order to get their virtual gift. Whoever finished at the store first would win it.

Find a virtual gift on the

map

Pick it up with your smartphone

Look out for others. Go to the

store

Sintrun Case

The Sintrun was integrated in the existing Bijenkorf App to boost the amount of downloads.

In total, players brought back over 300 gifts in ten cities.

Easter briefing

Boost the amount of shop visitors

Create an interactive campaign

Increase App downloads

Higher retention rates

•One day, ten cities

•Plugin in Bijenkorf App

•Over 2000 opened eggs

•Over 10 000 km travelled by players

•Traffic towards the stores

de PaasRun

Augmented Reality case

Brand awareness among students in Leiden

Promote the new My Order App

Create buzz on local media

ResultsStudents shared hundreds of interactive pictures on Social Media. The more likes, the more prizes were won.

What we’ve learned

Fun (e.g. game) elements create a low barrier to entry

Integration with social media is key. But don’t push it!

Ideal: combine mobile campaigns with local activations

Thanks!