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GeoMarket Solutions, Inc.
Converting Data Into Business Intelligence
GeoMarket Solutions, Inc. April 2008Page 1
GeoMarket Solutions, Inc.
U i A l ti t B ild Di ti ti C bilitUsing Analytics to Build a Distinctive Capability• What are analytics?
• Why bother?• Why bother?
• Visualize
Optimization What’s the best that can happen?
Predictive Modeling
Forecasting
What will happen next?
What if these trends continue?Analytics
Statistical Analysis
Alerts
Q /D ill D
Why is this happening?
What actions are needed?
Wh tl i th bl ? Access
CompetitiveAdvantage
Query/Drill Down
Ad hoc Reports
Standard Reports
Where exactly is the problem?
How many, how often, where?
What happened?
Accessand
Reporting
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p pp
Degree of Intelligence Provided
GeoMarket Solutions, Inc.
D fi Y I t l B i CDefine Your Internal Business Case• Distinctive Capability
• Enterprise-wide deploymentEnterprise wide deployment
• Have an internal champion
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GeoMarket Solutions, Inc.
Hi h Ed tiHigher Education• Who are current students?
• Where did they come from?• Where did they come from?
• Where should we advertise?
• How many prospects do we need to fill our classrooms?
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GeoMarket Solutions, Inc.
St d t D t f i i t lStudent Data – from inquiry to classroom
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GeoMarket Solutions, Inc.
T d A tTrade Areas – two campuses
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GeoMarket Solutions, Inc.
Yi ldb ild A Ed ti l S l Pi liYieldbuilder – An Educational Sales Pipeline
Jump out to dashboard
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GeoMarket Solutions, Inc.
H lth Wh h ld b ild h it l?Healthcare – Where should we build a new hospital?• A Dallas suburb – it’s growing faster than our data sources
• Who’s spending money on healthcare?• Who s spending money on healthcare?
• Where’s the competition?
• What about drive times and Dr. Huff’s concepts?
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GeoMarket Solutions, Inc.
B Cit M 1 il idBase City Map – 1 mile square grids
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GeoMarket Solutions, Inc.
D i Ti A l iDrive Time Analysis
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GeoMarket Solutions, Inc.
I t ti G D hi D hb dInteractive GeoDemographic Dashboard
Jump out to dashboard
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GeoMarket Solutions, Inc.
H it l O ti D hb dHospital Operations Dashboard
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GeoMarket Solutions, Inc.
L l G t d l tLocal Government – we need sales tax revenue• How can we increase our revenue stream?
• How do our citizens spend their money?• How do our citizens spend their money?
• What businesses do we need to recruit?
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GeoMarket Solutions, Inc.
Cit f I i D hb dCity of Irving Dashboard
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GeoMarket Solutions, Inc.
I t ti D hb d T Eff tInteractive Dashboard – Tax Effects
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GeoMarket Solutions, Inc.
O B i M d lOur Business ModelGeoMarket Solutions, Inc. is a Solution Provider and Systems Integration firm that specializes in the delivery of GeoDemographicresearch and the planning, design, and the implementation of custom, enterprise-level information systems to support spatial data analysis and business intelligence.analysis and business intelligence.
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GeoMarket Solutions, Inc.
C l iConclusions• Analytics are great.
• The visualization of analytics is even better
Mike [email protected]
Dallas, Texas
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