*These statistics are from October 8- November 8, 2011

Social Media Statistics

Oct. 2011

Analysis of genKC’s Twitter and Facebook Accounts

: @genKC

Overview:

genKC (@genKC) has an overall Klout score of 33.8, which measures influence and impact on a

scale of 1 to 100. In the past month, genKC increased its Amplification by one point. This

indicates the amount of people the account influences.

genKC is influential about 11 topics. Those topics include—in order of most influential to least—

employment, social media networks, photography, recruitment and staffing, social media,

blogging, entrepreneurship, free stuff, union station, Kansas and Kansas City.

Klout categorizes genKC as a Socializer:

“You are the hub of social scenes and people count on you to find out what's happening. You

are quick to connect people and readily share your social savvy. Your followers appreciate your

network and generosity.”

Between October 24, 2011, and

November 14, 2011, @genKC gained

44 new followers, which is a 4.26%

increase

*These statistics are from October 8- November 8, 2011

: @genKC

Facebook Insights:

www.facebook/genKC

Strength is the likelihood that genKC is being discussed in social media

Sentiment is the ratio of positive mentions to negative mentions

Passion is the measure of the likelihood that individuals talking about genKC will do so repeatedly

Reach measures the range of influence

Per Post:

genKC-ers respond better to posts

concerning events (not necessarily

work-related) and news that highlights

the Kansas City. The photo contest at

the Kauffman Center event generated

1,166 impressions, indicating that page

users prefer an interactive post that

engages the reader.

*These statistics are from October 8- November 8, 2011

Facebook Insights PER POST

The notion of a contest captured the attention of users and

motivated them to attend the event. Posting photos during and

after the event encouraged users to return to the genKC page,

which increased the number of impressions. The user-generated

response (taking and posting photos) drove group members to

continue to engage and interact with the posts.

*These statistics are from October 8- November 8, 2011

According to the best time to

post to Twitter is between noon and 4 p.m.

Action Plan/Questions:

Mayors’ Event contest

Promotion of live tweeting

Off-month interaction (no genKC events)

o Events around KC

o genKC-specific promotions and discounts