geniee system introduction 2016
TRANSCRIPT
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PRODUCT INTRODUCTION
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50 billion impressionsmonthly
40,000 campaignsmonthly
6,000+ activepublishers
Leading Supply Side Platform from Japan
Ranked6th Japan TechnologyFast50 (2015)
Investors
ABOUT GENIEE
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Sales growth 666.39%
EMEA2015
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Japan
Thailand
Malaysia
Singapore
IndonesiaSubsidiary
Joint venture
PRESENCE INASIA
Singapore: Geniee International Pte., Ltd. 24 Peck Seah Street #04-03
Vietnam
Malaysia: Level 33, Ilham Tower, No. 8, Jalan Binjai, 50450 Kuala Lumpur, MALAYSIA
Indonesia: PT.GENIEE TECHNOLOGY INDONESIA Level 3A, Wisma Metropolitan I, Jl. Jend. Sudirman Kav. 29-31, Jakarta 12920 Indonesia
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WHAT WE HAVE?
DEMAND100+ advertising partners
DASHBOARDReal-time data
User-friendly interfaceEasy to download CSV report
Create your own way to trackperformance andrevenue
RTBRTB integration:Autobidding
PAYMENTPaypal, bank transfer,pioneer
trust-worthy fast and automatic - no paperwork
MEDIA CONSULTANTProfessional and efficient consultant
Immediate support
AD FORMATSMultiple ad format
Display ads ( desktop, mobile & app) pre-roll video and native ad
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GENIEE PRODUCTS
DMP PMP
DSP SSP
GENIEE PROGRAMMATIC BUYING ECOSYSTEM
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RTB
User data
Data management Platform
DemandSide Platform
Supply Side Platform
PrivateMarketPlace
Premium Inventory
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A Demand-Side Platform, or DSP,allowsadvertisers, agenciesand ad networks to buy publishers' impressions acrossGenieead exchanges. New revenueresource for media andbetterROI on targeting delivery for advertisers
Geniee DSP
PUBLISHERDirect sales Inventory
Various targeting methods are available, wich allow publishers to package inventory to create more value for advertisers
INVENTORYPACKAGEPremium Inventory
More value
High price DIRECTADVERTISERSTargeting function (Retargeting, Geo, Acive viewDevice Demo-graphic, etc.)
GENIEE DSP(LAMP)
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DSP ANALYTICS
DimensionAnalyticsParameter
AnalyticsParameterDimensionalAnalysis
GenieeDSPhasthefunctiontoanalyzeandmonitorthecampaignperformance
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A Data Management Platform, or DMP,helps you to collect your1st party data,making the site’s ad placements more valuable to advertisers and allowingyou to earn higherCPMs.
PUBLISHERMORE VALUABLE ADPLACEMENTS
Deliver Purchase data
USE DATA TO AD-DISTRIBUTION
GENIEE DMP
Collect data (age, gender, geo, demography, category, online behav-ior, etc.)Sell data
Geniee
DMP
ADVERTISERS
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GENIEE DMPGeniee DMP will help you to store data to increase your campaign targeting
DMP:ExtractingDatatoConsolidation, Buying/SellingData,Analysis,ToolIntegration
OurDMPcantrackthoseKPIs;DAU/MAU/Activatenumber/Revenue/ARPU/ARPPU/Retention/Paidusernumber/Non-activeusernumberetc,andAnalyzeonplatform.
1DataExchange(buy/sell) areavailable amongclientsparticipatingGenieePrivateDMPwithapprovalfrombothparties
NewrevenueresourceformediaandbetterROIontargetingdelivery foradvertisers
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ApptoAppandWebtoAppnumbersarecountedbyusingasatrackingtool.LTVandRetentioncanbeanalyzed.
3 4DMP
AppInsight
GenieeSSPInsightAdvertisingInsight
DataExchange
Original function”RMPanalysis”enablestodevelopertoanalyze theAd-Revenuebyeachuser.Findouttheprofitableuser.
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A Private Market Place, or PMP,allows you to sell inventories directly to advertisers and agency.
GENIEE PMP
PUBLISHERREGISTERINVENTORY
ADVERTISERSPURCHASEINVENTORY
PRIVATE MARKETPLACE
Class 1: Guarantee CPM and impressiondistribution
Class 2: Set floor price on each premiumzone, preferred deals for advertisers
who are approved.
Class 3: Flexible floor price, RTB distribution
Reduce Operation Cost Create new Demand Increase Revenue
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PUBLISHER BENEFIT
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Currently connect with 80+ advertising partners
DSPs Ad Networks Ad Exchanges Retargeting
PARTNERS
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AD FORMATS
overlay
Video Pre-roll ads
normal
Interstitial ads
Native ads
Desktop ads
Mobile ads Mobile overlay ads
300x250
320x50
300x250
x320x50
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x
x
x
728x90
x
x
160x600
x
x
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CURRENTPUBLISHERS
India:
Indonesia:
Malaysia:
Thailand:
Philippines:
Vietnam:
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