geniee system introduction 2016

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PRODUCT INTRODUCTION

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Page 1: Geniee System Introduction 2016

PRODUCT INTRODUCTION

Page 2: Geniee System Introduction 2016

50 billion impressionsmonthly

40,000 campaignsmonthly

6,000+ activepublishers

Leading Supply Side Platform from Japan

Ranked6th Japan TechnologyFast50 (2015)

Investors

ABOUT GENIEE

02

Sales growth 666.39%

EMEA2015

Page 3: Geniee System Introduction 2016

Japan

Thailand

Malaysia

Singapore

IndonesiaSubsidiary

Joint venture

PRESENCE INASIA

Singapore: Geniee International Pte., Ltd. 24 Peck Seah Street #04-03

Vietnam

Malaysia: Level 33, Ilham Tower, No. 8, Jalan Binjai, 50450 Kuala Lumpur, MALAYSIA

Indonesia: PT.GENIEE TECHNOLOGY INDONESIA Level 3A, Wisma Metropolitan I, Jl. Jend. Sudirman Kav. 29-31, Jakarta 12920 Indonesia

Page 4: Geniee System Introduction 2016

WHAT WE HAVE?

DEMAND100+ advertising partners

DASHBOARDReal-time data

User-friendly interfaceEasy to download CSV report

Create your own way to trackperformance andrevenue

RTBRTB integration:Autobidding

PAYMENTPaypal, bank transfer,pioneer

trust-worthy fast and automatic - no paperwork

MEDIA CONSULTANTProfessional and efficient consultant

Immediate support

AD FORMATSMultiple ad format

Display ads ( desktop, mobile & app) pre-roll video and native ad

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Page 5: Geniee System Introduction 2016

GENIEE PRODUCTS

DMP PMP

DSP SSP

GENIEE PROGRAMMATIC BUYING ECOSYSTEM

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RTB

User data

Data management Platform

DemandSide Platform

Supply Side Platform

PrivateMarketPlace

Premium Inventory

Page 6: Geniee System Introduction 2016

A Demand-Side Platform, or DSP,allowsadvertisers, agenciesand ad networks to buy publishers' impressions acrossGenieead exchanges. New revenueresource for media andbetterROI on targeting delivery for advertisers

Geniee DSP

PUBLISHERDirect sales Inventory

Various targeting methods are available, wich allow publishers to package inventory to create more value for advertisers

INVENTORYPACKAGEPremium Inventory

More value

High price DIRECTADVERTISERSTargeting function (Retargeting, Geo, Acive viewDevice Demo-graphic, etc.)

GENIEE DSP(LAMP)

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Page 7: Geniee System Introduction 2016

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DSP ANALYTICS

DimensionAnalyticsParameter

AnalyticsParameterDimensionalAnalysis

GenieeDSPhasthefunctiontoanalyzeandmonitorthecampaignperformance

Page 8: Geniee System Introduction 2016

A Data Management Platform, or DMP,helps you to collect your1st party data,making the site’s ad placements more valuable to advertisers and allowingyou to earn higherCPMs.

PUBLISHERMORE VALUABLE ADPLACEMENTS

Deliver Purchase data

USE DATA TO AD-DISTRIBUTION

GENIEE DMP

Collect data (age, gender, geo, demography, category, online behav-ior, etc.)Sell data

Geniee

DMP

ADVERTISERS

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Page 9: Geniee System Introduction 2016

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GENIEE DMPGeniee DMP will help you to store data to increase your campaign targeting

DMP:ExtractingDatatoConsolidation, Buying/SellingData,Analysis,ToolIntegration

OurDMPcantrackthoseKPIs;DAU/MAU/Activatenumber/Revenue/ARPU/ARPPU/Retention/Paidusernumber/Non-activeusernumberetc,andAnalyzeonplatform.

1DataExchange(buy/sell) areavailable amongclientsparticipatingGenieePrivateDMPwithapprovalfrombothparties

NewrevenueresourceformediaandbetterROIontargetingdelivery foradvertisers

2

ApptoAppandWebtoAppnumbersarecountedbyusingasatrackingtool.LTVandRetentioncanbeanalyzed.

3 4DMP

AppInsight

GenieeSSPInsightAdvertisingInsight

DataExchange

Original function”RMPanalysis”enablestodevelopertoanalyze theAd-Revenuebyeachuser.Findouttheprofitableuser.

Page 10: Geniee System Introduction 2016

A Private Market Place, or PMP,allows you to sell inventories directly to advertisers and agency.

GENIEE PMP

PUBLISHERREGISTERINVENTORY

ADVERTISERSPURCHASEINVENTORY

PRIVATE MARKETPLACE

Class 1: Guarantee CPM and impressiondistribution

Class 2: Set floor price on each premiumzone, preferred deals for advertisers

who are approved.

Class 3: Flexible floor price, RTB distribution

Reduce Operation Cost Create new Demand Increase Revenue

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PUBLISHER BENEFIT

Page 11: Geniee System Introduction 2016

Currently connect with 80+ advertising partners

DSPs Ad Networks Ad Exchanges Retargeting

PARTNERS

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Page 12: Geniee System Introduction 2016

AD FORMATS

overlay

Video Pre-roll ads

normal

Interstitial ads

Native ads

Desktop ads

Mobile ads Mobile overlay ads

300x250

320x50

300x250

x320x50

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x

x

x

728x90

x

x

160x600

x

x

Page 13: Geniee System Introduction 2016

CURRENTPUBLISHERS

India:

Indonesia:

Malaysia:

Thailand:

Philippines:

Vietnam:

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