generating good search terms
DESCRIPTION
How to modify your search to get more, better results.See what a search looks like in a Venn Diagram and in a search box.Three top tips:Truncation / wildcard *-- Read* = read, reading, reader, readership-- Magazine* = magazine, magazinesCombine additional search terms with ORLook at database search terms for more ideasSee this PowerPoint in YouTube with voiceover. http://www.youtube.com/watch#!v=CBMcsLidQPYTRANSCRIPT
Generating Good Search Terms
Modifying your search to get more, better results
Initial Research Question (sample)
Do people read online magazines differently than they do print?
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Parse the Question
• Pick out keywords– Read– Online– Print– Magazine
• Consider relationship between the concepts– Read & Magazines are unique concepts• Link with AND
– Print & Online are similar concepts to each other• Link with OR
read magazine
online or print
Venn Diagram of Keywords
Translates to “Search Engine”
Which is the same as
Number of results?
read magazine
online or print
Venn Diagram of Keywords
4343 results at the
intersection of these 3 concepts
Is That a “Good” Number?
• Hmmm• Probably not.• There should be LOTS
MORE!
http://www.sxc.hu/photo/1058971
How Do We Get More?
• Truncation / wildcard *– Read* = read, reading, reader, readership– Magazine* = magazine, magazines
• Additional search terms with OR• Look at database search terms for more ideas
read* magazine*
online or print
Venn Diagram of Truncated Keywords
Translates to Search Engine
Which is the same as
read* magazine*
online or print
… with 326 results
326 results at the intersection of these 3
concepts326
How Do We Get More?
• Truncation / wildcard *• Additional search terms with OR• Brainstorm synonyms & related terms– Magazine OR Newspaper*
• Look at database search terms for more ideas
read* magazine* ORnewspaper*
online or print
… with 769 results
769 results at the intersection of these 3
concepts769
Is That a “Good” Number?
• Hmmm• Probably not.• That’s too many to go
through – Too many “false
positives” or articles that aren’t relevant
http://www.sxc.hu/photo/1058971
How Do We Get More Refine?
• Truncation / wildcard *• Additional search terms with OR• Look at database search terms for more ideas– Use the “Subject: Thesaurus Term” on EBSCO’s left
menu
Database Says …
Refine Search
• Same concept, different words– Readership– magazine* or newspaper*– Internet or online or web sites
• Focus on online first– Most common articles in this set focus on online
news, so …– We set aside the concept of “print” for now & will
come back to it
readership magazine* OR
newspaper*
Internet or online or web sites
Different Words 108 results
108 results at the intersection of these 3
concepts108
Also look at “Subjects” assigned to articles you like
Keep Track of Search Terms
• Read*– Readership
Readership surveys
• Magazine*– Newspaper*
Newspapers – Research
• Online or Internet–News web sites
Search with New Terms
• Try in different databases too– CMMC– PsycINFO
• New databases will suggest new terms, so …
• Lather, rinse, repeat
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