Generate Leads EffectivelyWhy and How to Generate Leads

By Brian Babu

A major skill

•Lead Generation is a major skill to be mastered for any marketer today.

• If you don’t generate leads its really hard to build a relationship with your readers and make money online.

Market to the right audience

Joining a network marketing company doesn’t guarantee your success. You need to sell and the fastest way is by marketing to the right audience

And visitors use ad blockers

• As mentioned in the 3Cs of Internet Marketing, after creating traffic you need to capture or generate leads to convert to sales

•People will not buy from you if you provide no value

Capture or generate leads to convert to sales

You need traffic

Leads are the building blocks of your online business. If you want people to buy a product ONLY from you, then you have to provide value and generate leads.You need to have traffic. There are2 ways to achieve constant traffic •paid traffic (for which you need a marketing budget

•content marketing

2 types of traffic generation

Paid traffic is faster but limited to the duration of a campaign. Content Marketing on the other hand, is a double edged sword:While it builds repertoire with your readers; It also drives traffic to generate leads.

Treat your list well

•Always treat your list as your clients and serve them well to build relationships.

•You provide value in exchange for their email which allows you to follow up with them.

•Don’t abuse this strategy.

The 80/20 rule

•Share value and then share some of the products: •80% value •20% pitch

Value

Pitch

Content marketing

• If done right, you are looking at 200+ leads A DAY or maybe more.

•“Content Marketing” means to give away helpful information 100% free with no strings attached.

Go viral?

• Free informative content draws people to you• Banner ads get them to take action to know

more about some exclusive piece of information which you give away after you get people to opt-in;

• And if your content is really good and epic, people will share itwith their network which causes the viral effect

3 reasons to surf

• So its not surprising that the top three trafficked sitesaccording to Alexa ranking are:

To be viewed, material on the internet must be one of the following:

Be one of them

•Your content will be shared by others, if it is informative, entertaining or sociable

Be the expert and show your face (be friendly)

When you create content for people to read and get benefited for free, they see that you are•an expert and•a real personthrough your videos

If your content is informative and something that they would like to know more about, 90% of your visitors will leave their email address in your capture page or a form

Click this link

Give to those who are interested

Give away content which people like and get leads in exchange for sending more info, in which you can pitch them a little bit.• generate leads - giving value in exchange for a lead

• attract only those people who are interested in working with you aka attraction marketing

Give away for email capture

• Focus on creating value-packed content and syndication daily (meaning, sharing in social media and letting people know about your content).

• Since lead generation in this approach doesn’t cost you a lot of money at all and people are not avoiding your content as ads, they will stick to your blog.

Give away entices interest

• You are not pushing anyone for a sale, you are not calling strangers, or holding home meeting, you are just serving people with the knowledge you have about something to read

• It could be in any form, it could be a video • Or access to private hangouts or a detailed training session.

“Scarcity marketing”

Giving away information that is beneficial for the reader with a time limit which causes them to take action immediately

• any limitation placed on a product or service with the goal of increasing sales through pressure placed on the consumer

• Be cautious not to misuse this - the online world is a very skeptical one

- slightly adapted from entrepreneurs-journey.com

Blogging

• Blogs are friendly online journals• Google prefers to lookup a blog

• Blog daily

3 tools

You absolutely need 3 tools:•a blog •a capture page and •an autoresponder - an automatic emailer which gets triggered every time you generate leads, it costs about $1 to get started on Aweber.

Your Next Step

•So the question is, are you ready to take massive action on what you have learned, go out and generate leads to make money online today?

• If yes, click here to get access to access to full article on how to Generate Leads Effectively.