genentech's data driven approach to portfolio planning

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Genentech's data driven approach to portfolio planning delivers flexibility for business and workforce competitiveness Chirag Kadiwar Portfolio Strategy and Analytics

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Page 1: Genentech's data driven approach to portfolio planning

Genentech's data driven approach to portfolio planning delivers flexibility for business and workforce competitiveness

Chirag Kadiwar Portfolio Strategy and Analytics

Page 2: Genentech's data driven approach to portfolio planning

Background on Genentech • Business and Work

Real Estate Portfolio • Facts and Drivers

Portfolio Observations, Actions and Results • Occupancy • Utilization • Long-Term Outlook

Topics

Page 3: Genentech's data driven approach to portfolio planning

Founded more than 35 years ago, Genentech is a leading biotechnology company that developes medicines to treat patients with serious or life-threatening medical conditions

Facts

• Founded in 1976 • Became a member of the Roche Group

in March 2009 • Headquarter in South San Francisco,

California for all Roche pharmaceutical operations in the United States

• Over 12,300 employees • Genentech sells approximately 35

products in the US • US Pharmaceutical sales were $14.7

billion in 2012

Page 4: Genentech's data driven approach to portfolio planning

Work Changes Global work, new technologies, changing workforce demographics continue to push how we get work done.

Genentech’s business and work continues to evolve

Business Changes New Platforms for Cancer Research with ADCs, Insourcing Manufacturing

Page 5: Genentech's data driven approach to portfolio planning

Real Estate Portfolio Facts

• 5 Major Locations o South San Francisco, CA (HQ) o Vacaville, CA o Hillsboro, OR o Oceanside, CA o Louisville, KY

• +400 acres of owned land • 82 Buildings (leased and owned) • Portfolio of 7.2 MSF of space

South San Francisco

Oceanside

Hillsboro

Vacaville

Louisville

Page 6: Genentech's data driven approach to portfolio planning

1. Portfolio Effectiveness

• 95% space occupancy by 2013 • Target < 200 GSF/seat • Increase real-time space utilization • Genentech as a “Better Place to Work”

2. Portfolio Elasticity

• Maintain 10% flexibility to increase or reduce portfolio at a short notice

Office Portfolio Drivers

Page 7: Genentech's data driven approach to portfolio planning

2010 2011 2012

# of Seats Total Square Footage Seat Demand

8%

Projected Demand

Occupancy

• business units hire globally • we can’t hire as quickly • attrition unaccounted for in planning

Occupancy Rate

capa

city

/ dem

and

• CAFM system implemented in late 2010 • Portfolio planned at 92% with 8% reserve • Occupancy lags demand by 8%

92%

84%

Occupancy

Page 8: Genentech's data driven approach to portfolio planning

Real Estate works with Business Functions on an annual basis to allocate blocks of seats

Adjacency requests will be accommodated based on space availability, amount of disruption, and cost

Real Estate retains ownership of all unoccupied seats (allocated or not)

Space Policies

Company-wide adoption of “hotel” program

Page 9: Genentech's data driven approach to portfolio planning

Modernize the Work Environment

1. Transition from 8’x 10’ to 6’x 8’ workstations

2. Increase capacity by min. 20% to use space more efficiently

3. Emphasis on informal collaboration via unconventional work environments

4. New technology for distant collaboration 5. Change management process 6. Achieved better than 200 GSF/Seat

Page 10: Genentech's data driven approach to portfolio planning

# of Seats Total Square Footage Seat Demand Occupancy

Leased Space Exited at HQ

Reduced Flexible Lease and Optimized Portfolio

$3M annual reduction in operating costs

numbers used in this presentation is for illustrative purpose only, % reflect the actuals

2012 2010 2011

8% capa

city

/ dem

and

92%

84%

95%

• Planned portfolio at 95% occupancy

Page 11: Genentech's data driven approach to portfolio planning

2012 2010 2011

capa

city

/ dem

and

35%

Real Time Utilization Data

• Employees in Meeting, Travelling, Vacation or Working Remotely

• Spaces lacking “buzz”

2013

Real Time Utilization is Even Lower

# of Seats Total Square Footage Seat Demand Occupancy

numbers used in this presentation is for illustrative purpose only, % reflect the actuals

• Average utilization of individual spaces at ~35% • Almost 2/3 of space is under utilized

Utilization

Page 12: Genentech's data driven approach to portfolio planning

Workplace Research

Evolving Genentech to be a better place to work

Choice & Collaboration Survey Online survey to understand individual, team, and department collaboration and work styles

Enablers Workshops “what things will support your ability to do the work essential to achieve the outcomes defined by your senior leaders?

Business Intent Interviews “what outcomes will indicate that your business has been successful?”

Work Practices Workshops “what will you need to do in order to achieve the outcomes defined by your senior leaders?”

Space Utilization Observed work patterns of spaces in use, including individual and common space types

Post Prototype Occupancy Survey Online survey to evaluate how well the new work environment supports the desired successful behaviors

Page 13: Genentech's data driven approach to portfolio planning

• Social, technological and physical • Group assigned – individually unassigned

spaces with partial work from home arrangement

• “Business lounge” • 10 prototypes across the campus in 2013/14;

50 employees in each prototypes, a total of 500 employees

“New Ways of Working”

environment work practices results

enable drive

Page 14: Genentech's data driven approach to portfolio planning

2014 2015

Results

numbers used in this presentation is for illustrative purpose only, % reflect the actuals

2012 2010 2011

capa

city

/ dem

and

2013

Leased Space Exited at HQ

$2M annual reduction in operating costs

• More lease exits in 2013

Page 15: Genentech's data driven approach to portfolio planning

2014 2015

Results and Next Steps

numbers used in this presentation is for illustrative purpose only, % reflect the actuals

2012 2010 2011

capa

city

/ dem

and

2013

Leased Space Exited at HQ

$2M annual reduction in operating costs

• More lease exits in 2013 • Planning the portfolio with a headcount higher than capacity and

continue to optimize • New office building online in 2015

Page 16: Genentech's data driven approach to portfolio planning

New Office Building

• 250,000 GSF with 1300 seats and a cafeteria

• Full implementation of “New Ways of Working” to optimize space while creating an energized work environment

Page 17: Genentech's data driven approach to portfolio planning

Tradeline 3

1. Develop a robust understanding and accurate reporting of key metrics for your organization

1. Partner with business groups with a focus on adding value

to business 1. The future of workplace is not a destination, it’s a journey!

Page 18: Genentech's data driven approach to portfolio planning

Questions

Chirag Kadiwar http://www.linkedin.com/in/chiragkadiwar