gender messages in alcohol advertising mirror or model?
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Gender Messages in Alcohol Advertising
Mirror or Model?
Male Stereotypes in Alcohol Ads
The Joker The Jock
Male Stereotypes in Alcohol Ads
The Big Shot The Action Hero
Male Stereotypes in Alcohol Ads
The Strong Silent Type
Male Stereotypes in Alcohol Ads
“The Buddy Ads”Molson “Bubba” Ad-“Oh when we get together, just meand the lads…”
Jim Beam- “Real Friends,Real Bourbon”
Miller Lite- “Nectar of the Guys”
Female Stereotypes in Alcohol Ads
The Sexpot/Bimbo The Man Eater
Female Stereotypes in Alcohol Ads
The Rebel The Prize
Female Stereotypes in Alcohol Ads The Party Girl
Female Stereotypes in Alcohol Ads
“Objectification and Dismemberment”Objectification
Dismemberment
What Alcohol Ads Say About Relationships
Skyy Blue Skyy Vanilla
What Alcohol Ads Say About Relationships
Coors Bud Light
What Alcohol Ads Say About Relationships
Coors Light“There is something to besaid- ‘Make it a double!’”
“He Says, She Says”
• Molson Canadian beer posted two different advertising- one in a men’ magazine, and one in a woman’s. Can you tell which is which?
“He Says, She Says”Molson Canadian:
“He Says, She Says”