gemiusadreal presentation - new monitoring tool
TRANSCRIPT
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in Gemius we don’t believe that something is impossible
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What if we knew the competitor’s digital
strategy?
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Would we target our campaigns in
a different way?
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Or maybe we would compare our campaigns’ strategies, shares &
intensity and then…
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…compare our real spendings?
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But what we do have now is like…
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But what we do have now is like…
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but answers are coming soon…
www.gemius.com
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gemius AdReal digital campaigns monitoring
Why do we need completely new methodology in digital campaign monitoring?
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gemius AdReal digital campaigns monitoring
• to cover all the market not only those who agreed to script• to present independent data• to see not only mainstream, but also long tail
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gemius AdReal digital campaigns monitoring
To cover and analyse all campaigns including search, video, social, targeting, remarketing, programmatic campaigns
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gemius AdReal digital campaigns monitoring
to see full demography profile with all details
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gemius AdReal digital campaigns monitoring to have perfect visibility
measurement
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gemius AdReal digital campaigns monitoringTo find equivalent of each impression…and finally compare REAL IMPACT of the campaigns
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gemius AdReal digital campaigns monitoring
ukr.net
sinoptik.ua
facebook.com
google.com
youtube.com
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gemius AdReal digital campaigns monitoring
ukr.net
sinoptik.ua
facebook.com
google.com
youtube.com
rectangle
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gemius AdReal digital campaigns monitoring
categorisation
- over 1M ads have been covered for 14 days
- all ad types: display, video, search and social media ads
- manually categorisation + automatic rules
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gemius AdReal digital campaigns monitoring
categorisation
data processing and presentation in the interface
- over 1M ads have been covered for 14 days
- all ad types: display, video, search and social media ads
- manually categorisation + automatic rules
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gemius AdReal digital campaigns monitoring
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gemius AdReal digital campaigns monitoring
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gemius AdReal digital campaigns monitoring
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gemius AdReal digital campaigns monitoring
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gemius AdReal digital campaigns monitoring
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at the end of the daywe are the expert :-)
www.gemius.com
Marta SulkiewiczBusiness Development Manager
Phone: +48 728 197 590Mail: [email protected]