Geekend: November 5, 2010

Mirror, Mirror: The Social Media Reality Check

Margaret Francis

VP Product, Lithium Technologies

@margaretfrancis

#smm #lithiumtech

Mirror, Mirror: The Social Media Reality CheckSocial Media can provide an inspiring (and sometimes painful) picture of real world consumer perceptions. Did the customers you targeted in your last campaign really hear your marketing messages? Did they understand them? Are your competitors really who you think they are? And why do customers love (or hate) your product, anyway? Learn how to use free and paid social media intelligence tools that provide real time social media intelligence to calibrate marketing programs and improve customer connections.

The world is changing

The world is changing

(do I need to tell you this?)

Hypocrisy

EverydayHypocrisy

Authenticity

Various Social Media Discovery/ Analysis Apps

Free Stuff Klout*TwitalyzerFacebook InsightsSocial MentionGoogle Alerts LinkedInWordCloudGoogle Alerts Compete*

*Paid Versions

Paid Stuff Lithium Social Media Monitoring (Scout Labs)SysomosRadian6Techrigy/ SM2Crimson Hexagon

Icerocket Brands Eye Effyis Collective Intellect Backtype Technorati Pidgin Technologies Facebook Social Mention Now Metrix Monitter Spiral16 Linkfluence New Media Strategies JD Power Sysomos Crimson Hexagon Visible Measures Bivings Group CustomScoop Betaworks TweetBeep Attentio Raven Who's Talkin Hubspot Collecta Sensidea Conversition Biz360 Inc. Synthesio YackTrack Brandwatch Sports Media Challenge Crowd Favorite

e-CBD Echometrix BuzzNumbers CustomScoop Overtone DNA13 CoTweet Xerocity Design Group Flaptor Frank Westphal OneRiot Inuda Innovations The Search Monitor Twitter Analyzer Converseon PR Newswire Cision Emerge Technology Group Viralheat RepuMetrix Samepoint Glam Media Buzzient BuzzLogic Dow Jones eCairn Attensity Vocus, Inc. Digimind MyFrontSteps Onalytica Market Sentinel Reputation Defender ReputationHQ Macranet

Moreover Technologies uberVU Inifinimedia Networked Insights StreamWall Cierzo Development S.L Infegy BuzzStream Web Analytics Demystified iMooty SocialMetrix Expert System White Noise Inc. Nielsen Medimix Mindlab Solutions GmbH Klout MediaMiser Iterasi ListenLogic mReplay TipTop Technologies TraceBuzz ThoughtBuzz JamIQ SWIX Ascent Labs, Inc. MediaBadger Insttant Tweetlytics Overdrive Interactive Statsit Asterisq Kaleidico Bantam Networks

Tinval Sistemes S.L. Clipit News Social Agency Inc Looxii RightNow Syncapse Corp Cymfony Whitevector Integrasco AS Topsy Labs New Music Labs BV JitterJam Techrigy BuzzGain Landau Media PeopleBrowsr Buzzcapture B.V. Patch6 AB Noteca Simpleweb Ltd. Socialware New Communication Cyveillance Revinate BrandMetric Jive Software Loudpixel Cognita AG Social Report Sprinklr Brandtology Sprout Social

Other Apps / Analysis Tools

Metrics • # Video Views• % YouTube Favorites• % YouTube channel subscribers• % YouTube Video Plays• # of YouTube Channel Comments• # of YouTube video reviews • # slideshare views• # delicious bookmarks• # diggs• # of Blog Mentions• # of Forum mentions• # of Facebook mentions• # of Twitter mentions • # @mentions• # of reviews mentions • # of comments• Positive : Negative Mentions for any channel• # Twitter followers• Twitter Follower-Rate• # reviews• # stars in reviews• Thread size• Unique contributors• Unique commenters

• # Facebook fan pages• # Facebook fans • Facebook Fan Rate• Facebook Likes• Email Open Rate• Email Click Rate• Email Forward rate• Email opt-out rate • # of Email subscribers• # of SMS subscribers • Clicks/ CTR• Impressions• Traffic• Reach• Registration• Opt-in• Page views• Visit/session length (% site visits > 60 secs)• Click path analysis• Eye tracking studies • #/% Downloads• Changes in SERP results/ rankings• Earned/ Owned traffic • Inbound links

Inspiration

Eliminate hypocrisyBe authentic

Admit inspiration

Thanks for listening. Margaret Francis

VP Product, Lithium Technologies

@margaretfrancis

#smm #lithiumtech