gcf branding guidelines - wwf-us€¦ · these branding guidelines (the “guidelines”) set out...

Branding Guidelines 1June2018

GCFBrandingGuidelines

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I. ScopeoftheBrandingGuidelines.....................................................................................................2

II. UseoftheGCFNameand/orLogo...................................................................................................2

III. PrinciplesandcriteriafortheuseoftheGCFNameand/orGCFLogo.......................................3

IV. Visualandgraphicstandards............................................................................................................3

A. GCFName.......................................................................................................................................................................3B. GCFLogo.........................................................................................................................................................................4C. SizeandPlacement....................................................................................................................................................4D. UseoninformationMaterials..............................................................................................................................5E. UseonthePartners’website...............................................................................................................................6

V. Reportingandreview.........................................................................................................................6

VI. CompliancewiththeBrandingGuidelines......................................................................................6

VII. Thirdpartymisuseorabuse.............................................................................................................6

VIII.Amendment.........................................................................................................................................6

IX. Contact..................................................................................................................................................7


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I. ScopeoftheBrandingGuidelines

1. TheseBrandingGuidelines(the“Guidelines”)setouttheconditionsapplicabletotheuseoftheGCFfullnameoracronym(the“GCFName”)andtheGCFlogo(the“GCFLogo”)bypartnerswhohaveenteredintoacontract/agreementwiththeGCF(the“Partners”),pursuanttowhichsuchPartnersagreedtocomplywiththeGuidelines.

2. TheseGuidelinesapplytotheuseoftheGCFNameand/orGCFLogoonanymaterial,whetherinprintorelectronicformatandregardlessoftheirformormaterial,includinganydocuments,reports,photos,designs,drawings,panels,labels,assets,equipment,andwebsites(“Materials”).

II. UseoftheGCFNameand/orLogo

3. TheGCFLogoconstitutesthecorporateidentifierandofficialsealofGCFandisaregisteredtrademarkprotectedunderrelevantinternationalandnationallawsonintellectualproperty.ThePartner’srighttousetheGCFLogoundertheseGuidelinesconstitutesanon-exclusive,non-transferable,royalty-freelicencewitharighttosublicense(onlyasprovidedinparagraph6below).

4. ThePartnersmayusetheGCFNameand/orGCFLogoprovidedthatthefollowing“Conditions”aremet:

(a) theprinciplesandcriteriasetoutinSectionIIIoftheseGuidelinesareobeyed;and

(b) thevisualandgraphicstandardssetoutinSectionIVoftheseGuidelinesareobserved.

5. ThePartnerswillberesponsible,andbearallcosts,forassessingandensuringthatsuchConditionscanandwillbeadheredto.IntheeventtheGCFNameand/orGCFLogoareusedforaprolongedperiod(e.g.onawebsiteoraconstructionsite),thePartnershallberesponsibleforperiodicallyreassessingtheConditionsandguaranteeingthatsuchConditionscontinuetobecompliedwith.

6. ThePartners’righttousetheGCFLogocanbesublicensedonlytosuchentitiesthatexecute,carryoutorimplementtheactivitiesand/oreventsreferredtoinparagraph9(b)oftheseGuidelinesandhaveacontractualrelationshipwiththePartners(the“ExecutingEntities”),providedthatanysuchsublicencemustcomplywiththeconditionssetoutintheseGuidelines.

7. ThePartnersshallrequestpriorwrittenauthorisationfromGCF,iftheGCFNameand/orGCFLogoarebeingusedforpurposesotherthanthoseexpresslyallowedunderSectionIIIoftheseGuidelines.

8. Whereusedinrelationtoactivitieslistedinparagraph9(b),thePartnersmayalsouseacaption“supportedbytheGreenClimateFund”nexttotheGCFLogo.


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III. PrinciplesandcriteriafortheuseoftheGCFNameand/orGCFLogo

9. ThePartnerscanusetheGCFNameand/orGCFLogo,ifsuchuseis:

(a) inconformitywithGCFmandate,itsobjectivesandguidingprinciples,assetoutintheGoverningInstrumentforGCF.

(b) directlyrelatedto:

• activitiestowhichGCFhasprovideditsfinancialand/ortechnicalsupport,suchasprojects,programmes,readinessandpreparatoryactivitiesorothertypesoftechnicalassistance;

• eventsorganisedincollaborationwith,withthesupport/patronageof,GCF;

10. TheGCFNameand/orGCFLogocannotbeused:

(a) onMaterialswhosepurposeisthepresentation,descriptionorprovisionofinformationonthePartners(e.g.office/doorsigns,presentationbrochures,business/visitorcards,letterheads,andotherproductsofthePartners);

(b) onMaterialsonwhichthePartnershavenocontrolandwhosecontentmaybemodifiedbythirdparties(e.g.PowerPointpresentationsnotdirectlypresentedbythePartners,webplatformswithonlinefora,socialnetworkpages);

(c) onMaterialsthatbreach,ormaypotentiallybreach,ethics,publicorder,legalorsocialnorms,orhumanrights;

(d) ifitmayjeopardisethesafetyand/orsecurityofanyperson,property,facilityorassetassociatedwiththeGCFNameand/orLogo;

(e) forcommercialpurposesor,inanyothermannerwhichcouldpotentiallybeviewedbythegeneralpublicas,theGCF’sadvertisementorendorsementofspecificproducts,servicesorevents;

(f) onvehicles,oranyothermeansofconveyanceortransport;or

(g) inanyothermannerthatmayjeopardisetheGCF’sinternationalstatus,independence,impartialityorprivilegesandimmunitiesormayimplyanyriskofdiplomaticorotherembarrassmenttoGCF.

IV. Visualandgraphicstandards

A. GCFName

11. ThefullnameisGreenClimateFund.

12. Theacronymisformedfromtheinitialsofthefullname:GCF.


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13. WhenreferringtotheGreenClimateFund,thePartnersmustuseeitheritsfullofficialnameoritsofficialacronym.

14. TheEnglishlanguageistheonlyofficiallanguageofGCF.Translationsofthefullnameoracronymmayonlybeusedimmediatelyafteruseoftheofficial,Englishversion.ThePartnersshouldrefrainfromreferringtoGCFasthe“Fund”toavoidconfusionwithotherinternationalclimateand/ordevelopmentfunds.

B. GCFLogo

15. TheGCFLogomaybedownloadedfromhttps://g.cf/logo-black(blacktext)andhttps://g.cf/logo-white(whitetext)

C. Sizeandplacement

16. Thesize,prominenceandplacementoftheGCFLogoshallclearlyreflectthenatureandscopeoftheGCF’ssupporttoactivitiesorevents,inamannerthatwillnotcreateanyconfusionregardingtheownership,propertyof,orresponsibilityfor,theMaterialsonwhichtheyaredisplayedorfortherelatedactivitiesandevents.

(a) Asageneralrule,whenownershipisequal(e.g.ajointlypublishedreport),thesizeoftheGCFLogoshouldbeequaltothatofthePartners.

(b) DependingonthenatureandscopeoftheGCF’scontributiontotheactivitiesorevents,theGCFLogomaybesmallerthantheoneofthePartners.

(c) Inanycase,theGCFLogocannotbebiggerthanthelogosofthePartners.

17. TheGCFLogoSHOULDNOTBEPLACED

(a) againstavisuallyconfusingbackgroundorimage;or

(b) tooclosetoothervisualelements.ThePartnersmustensurethatanyothervisualelementsareplacedoutsideoftheexclusionzone(agreyarea),asillustratedbelow.

18. TheGCFLogoSHOULDNOTBEALTEREDinanyway.(Pleaserefertotheexamplesofalterationbelow).Specifically,donot:


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(a) Crop,fliporrotatetheGCFLogo.

(b) Stretch,distort,re-colour,applyfilters,oranimatetheGCFLogo.

(c) ApplyacolouredmaskoratextboxtotheGCFLogo.

D. UseoninformationMaterials

19. IftheGCFNameand/orGCFLogoaredisplayedonanyprintedorelectronicinformationMaterial(e.g.publications,studies,reports,newsletters,brochures,books,andsimilarproduct),andunlessotherwiseagreeduponbyGCFandthePartner,thefollowingdisclaimershallalsobeaddedtotheinnerpagesofMaterial:

“Theviewsexpressedinthisinformationproductarethoseoftheauthor(s)andGCFcannotbeheldresponsibleforanyusewhichmaybemadeoftheinformationcontainedtherein.”

20. Onacasebycasebasis,onrequestofthePartner,GCFmayrecommendtheuseofadifferentdisclaimer,takingintoconsiderationthetypeofMaterialandthepurposeofitsuse.


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E. UseonPartners’websites

21. SubjecttotheConditions,thePartnersmaydisplaytheGCFNameand/orGCFLogoontheirwebsiteinamannerthatclearlyreflectsthenatureandscopeofcollaborationbetweenGCFandthePartnerconcerned,andthatwillnotcreateanyconfusionregardingtheownership,thepropertyof,orresponsibilityfor,thewebsite.Specifically,theGCFNameand/orGCFLogo:

(a) maybedisplayedonthewebpage(e.g.inthemaincontentorthesidebar)thatliststhePartners’collaborators,donorsorfunders;

(b) shallnotbeusedonthehomepagenorontheheadingornavigationbarofanywebsite.

V. Reportingandreview

22. OnrequestfromGCF,thePartnersshalltransmittotheFundanelectroniccopy,reproduction,orvisualrepresentationofanysuchMaterialonwhichtheGCFNameand/orGCFLogohavebeenused.

23. GCFmayreviewMaterialsreportedbythePartnersandverifytheircompliancewiththeseGuidelines,asappropriate.

24. AtanytimeGCFmayrequestanyPartnertostop,suspendorlimittheuseoftheGCFNameand/orLogoonanyMaterials;and/orsuspend,limit,orstoptheproduction,distribution,reproductionofsuchMaterials.Inthatevent,GCFandtherelevantPartnerwillconsultonanypotentiallegalorfinancialimplicationsarisingtherefrom.

VI. CompliancewiththeBrandingGuidelines

25. IntheeventthePartnerbecomesawareofanycircumstanceoreventthatmayresultintheuseoftheGCFNameand/orGCFLogobeingincompliantwiththeseGuidelines,thePartnershallpromptlyreportanysuchcircumstanceoreventtoGCF,whichmayinstructthePartnertoundertakespecificpreventiveormitigationmeasures.

26. GCFdoesnotassumeanyresponsibilityforanyloss,damage,oranyotherliabilityarisingfromthePartners’misuseorabuseoftheGCFNameand/orGCFLogo.

VII. Thirdpartymisuseorabuse

27. IntheeventanyPartnerbecomesawareofanythird-partymisuseorabuseoftheGCFNameand/orLogointhecontext,orinconnectionwith,theproject,programme,readinessandpreparatoryactivitiesortechnicalassistancetowhichGCFprovideditsfinancialand/ortechnicalcontribution,thePartnershallimmediatelyinformGCF.

VIII. Amendment

28. GCFreservestherighttoamendtheseBrandingGuidelinesatitsowndiscretion.TheamendedBrandingGuidelineswillbeavailableontheGCFwebsiteathttps://g.cf/branding.


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IX. Contact

29. ForallquestionsandinquiriesrelatedtotheinterpretationandapplicationoftheseGuidelines,[email protected].

gcf branding guidelines - wwf-us€¦ · these branding guidelines (the “guidelines”) set out...

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