gateway activity center - swot analysis

1
B r a k k e e r L L n B u r n e t R d D D D u u u v v a a l l l R R R d d M M e e e t t t r r i i c c c B B l l v v d d d J J J J J J J J o o o o l l l l l l l l l l y y y y y v v v v v i i i i i l l l l l l l l e e e e R R R R d d d d d M i s s s o u r i i - P a a c i f i c R R a i l r o a d Q u a r r y L a k e V V V V V V V V V U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U V V U U U U U U [ [ [ [ [ [ [ [ [ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ ± 0 0.25 0.5 0.75 1 Miles E x x i s t i n g R a i l L i n e s M a a j o r R o a d I n t e r s e c t i o n s R a a i l I n t e r s e c t i o n s C i t t y o f A u s t i n P a r k s P o o t e n t i a l S i t e s f o r I m p r o v e m e n t s H a a z a r d o u s S i t e s C C r r r e e k s W W a a t e r / r r P o n d s 1 1 0 0 0 0 Y e Y Y a r F l o o d P l a i n E d d w a r d s A q u i f e r R e c h a r g e Z o n e G G a a t e w a y A c t i v i t y C e n t e r STATE OF THE ACTIVITY CENTER | GATEWAY 67,578 91,364 91,148 115,010 145,119 9 9 106,933 18 118,71 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 1990 2000 2010 2020 2030 Projection Method 1 Projection Method 2 POPULATION GROWTH SCENARIOS 0% 5% 10% 15% 20% 25% <5 5 - 9 10 - 14 15 - 17 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 84 85 ч Population Gateway Activity Center Travis County PEAK OF YOUNG WORKFORCE Compared to Travis County the area’s population has a strong representation of young professionals. 34% Single Family 55% Multifamily 5% Duplex 6% Townhome HOUSING TYPE DIVERSITY Providing more housing choices will increase affordability allowing families to live closer to work and home while a community to develops within a highly active area transforming a commercial business district to a mixed use urban community. DIVERSITY OF LAND USE, SCORE BELOW 0.5 0.11 0.47 0.44 0.00 0.05 0.10 0.15 0.20 0.25 0.30 0.35 0.40 0.45 0.50 1990 2000 2010 A very diverse center should score above 0.5 in the Simpon’s Diversity Index. This index evaluates, in a 0 to 1 range, the mixture of elements within a specific area, and is often used in ecology to calculate biodiversity. NATHAN BRIGMON ALAN BUSH JULIO CARRILLO COLTON SANDERS LAUREN TUTTLE DATA SOURCES: CITY OF AUSTIN, CAPCOG, U.S. CENSUS BUREAU, TEXAS EDUCATION AGENCY. PROJECTION: TEXAS CENTRAL STATE PLANE DATUM: NAD 1983 Braker Ln Burnet Rd Duval Rd Metric Blvd Jollyville Rd Schroeter Park Balcones Community Park Quarry Lake U V 360 U V 1 £ [ 183 ± 0 0.1 0.2 0.3 0.4 0.5 Miles O p e n S p a c e U n d e v e l o p e d L a n d C i t y o f A u s t i n P a r k s 1 / 4 M i l e t o P a r k / O p e n S p a c e / U n d e v e l o p e d L a n d FUTURE PARK PROXIMITY B r a k e r L L n B u r n e t R d D u v a l R d M e t r i c B l v d U V V V U U U U U U U U U U U U U U U U U U U U U U U U U V V U U U U U U U U [ £ £ £ £ £ £ ± ± ± ± ± 0 0 . . 1 1 0 . 2 0 . 3 3 0 . 4 0 . 5 M M M i l e s S i n g l e F a m i l y M u l t i - f a m i l y C o m m e r c i a l O f f i c e I n d u s t r i a l C i v i c O p e n S p a c e U n d e v e l o p e d W a t e r CURRENT LAND USE 0 2000 4000 6000 8000 10000 12000 14000 16000 1990 2000 2010 Commercial & Office Industrial Civic The technology boom of the 1990s increased overall job availability for white collar workers without undermining long term blue collar employment. Total Area (Acres) INCREASE OF JOB AVAILABILITY INCREASE OF COMMERCIAL AND OFFICE ACTIVITIES Historically there has been a low mix of land uses consisting of commercial & industrial. Residential areas have remained the same while business activities have increased. Total Area (Acres) 0 200 400 600 800 1000 1200 1400 1600 1800 1990 2000 2010 Commercial & Office Industrial Civic Residential Parmer Ln § ¨ ¦ 35 £ [ 183 Austin City Limits NEARBY SERVICES ± School Hospital Fire Station Police Station POPULATION GROWTH S LOTS OF OPEN SPACE DIVERSE MIX OF INDUSTRIES WELL CONNECTED TRENGTHS J J J o l l y v i l l e R d T EXISTING ENVIRONM. HAZARDS NOT ENOUGH FUTURE HOUSING LOW SERVICES TO BE A BARRIER TO DEVELOPMENT HREATS PEAK OF YOUNG USING TYPE W LOW MIX OF LAND USES SOME BUILDINGS AT END OF USEFUL LIFE SEVERE LACK OF PARKS EAKNESSES HO INCREASE OF JOB O LOTS OF SPACES FOR PARKS AND GREENBELTS SOME BUILDINGS READY FOR IMPROVEMENTS RAILS TO ATTRACT ACTIVITY PPORTUNITIES TLE AG GENCY. PR RO PROJEC PROJECT ROJECT OJECT PROJEC PROJ PROJEC PROJEC OJECT JECT ECT OJECT PROJECT PROJECT ROJ OJE ROJE JE J P P P E E E RO ROJEC O EC EC C ION ION ION IO ION O ON ON I IO ON O ON ON N N S CENTRAL STATE PLANE : TEXA AS : TEXA TE T TE TEX T TEX DA ATUM: NA AD 198 198 198 19 98 98 8 8 8 19 9 1 1983 3 3 3 3 The Gateway Activity Center strives to be a set of complete neighborhoods that carry Austin’s spirit forward as a world-class city: Robust, economically diverse, transit-oriented communities with distinctive amenities and cultural resources. VISION STATEMENT

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SWOT Analysis of on of Austin's Activity Centers

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Page 1: GATEWAY ACTIVITY CENTER - SWOT analysis

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±0 0.25 0.5 0.75 1

Miles

Exxisting Rail Lines

Maajor Road Intersections

Raail Intersections

Citty of Austin Parks

Pootential Sites for Improvements

Haazardous Sites

CCrrreeks

WWaater/rr Ponds

110000 YeYY ar Flood Plain

Eddwards Aquifer Recharge Zone

GGaateway Activity CenterSTATE OF THE ACTIVITY CENTER | GATEWAY

67,578

91,364 91,148

115,010

145,11999

106,933,18118,71

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

1990 2000 2010 2020 2030

Projection Method 1

Projection Method 2

PO

PU

LA

TIO

N G

RO

WT

H

SC

EN

AR

IOS

0%

5%

10%

15%

20%

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<5 5-9 10-14 15-17 18-24 25-34 35-44 45-54 55-64 65-74 75-84 85

Popu

latio

n

Gateway Activity Center

Travis County

PE

AK

OF

YO

UN

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WO

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Compared to Travis County the area’s population has

a strong representation of young professionals.

34%Single Family

55%Multifamily 5%

Duplex

6%Townhome

HO

US

ING

TY

PE

D

IVE

RS

ITY

Providing more housing choices will increase affordability allowing families to live closer to work and home while a community to develops within a highly active area

transforming a commercial business district to a mixed use urban community.

DIV

ER

SIT

Y O

F L

AN

D U

SE

, S

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LOW

0.5

0.11

0.47 0.44

0.00

0.05

0.10

0.15

0.20

0.25

0.30

0.35

0.40

0.45

0.50

1990 2000 2010

A very diverse center should score above 0.5 in the Simpon’s

Diversity Index. This index evaluates, in a 0 to 1 range, the

mixture of elements within a specific area,

and is often used in ecology to calculate

biodiversity.

NA

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AN

BR

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ON

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LA

N B

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JU

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CA

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DATA SOURCES: CITY OF AUSTIN, CAPCOG, U.S. CENSUS BUREAU, TEXAS EDUCATION AGENCY.

PROJECTION: TEXAS CENTRAL STATE PLANE

DATUM: NAD 1983

Braker Ln

Burn

et R

d

Duval Rd

Metri

c Blvd

Jolly

ville

Rd

Schroeter Park

Balcones Community Park

QuarryLake

UV360

UV1

£183

±0 0.1 0.2 0.3 0.4 0.5Miles

Open Space

Undeveloped Land

City of Austin Parks

1/4 Mile to Park/OpenSpace/Undeveloped Land

FUTURE PARK PROXIMITY

Braker LLn

Burn

etRd

Duval Rd

Metri

c Blvd

UVVVUUUUUUUUUUUUUUUUUUUUUUUUU

UUVVUUUUUUUU

££££££

±±±±±0 0..11 0.2 0.33 0.4 0.5MMMiles

Single Family

Multi-family

Commercial

Offff ice

Industrial

Civic

Open Space

Undeveloped

Water

CURRENT LAND USE

0

2000

4000

6000

8000

10000

12000

14000

16000

1990 2000 2010

Commercial & Office

Industrial

Civic

The technology boom of the 1990s

increased overall job availability

for white collar workers without

undermining long term blue collar

employment.

Tota

l Are

a (A

cres

)

INC

RE

AS

E O

F J

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VA

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BIL

ITY

INC

RE

AS

E O

F C

OM

ME

RC

IAL

A

ND

OF

FIC

E A

CT

IVIT

IES

Historically there has been a

low mix of land uses consisting

of commercial & industrial.

Residential areas have remained the

same while business activities have

increased.

Tota

l Are

a (A

cres

)

0

200

400

600

800

1000

1200

1400

1600

1800

1990 2000 2010

Commercial & Office

Industrial

Civic

Residential

Parmer Ln

UV1

§̈¦35

£183Austin City Limits

NEARBY SERVICES

±

School

Hospital

Fire Station

Police Station

PO

PU

LA

TIO

N G

RO

WT

HSLOTS OF OPEN SPACE

DIVERSE MIX OF INDUSTRIES

WELL CONNECTED

TRENGTHS

JJJollyy

ville

RdTEXISTING ENVIRONM. HAZARDS

NOT ENOUGH FUTURE HOUSING

LOW SERVICES TO BE A BARRIER TO DEVELOPMENT

HREATS

PE

AK

OF

YO

UN

GU

SIN

G T

YP

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WLOW MIX OF LAND USES

SOME BUILDINGS AT END OF USEFUL LIFE

SEVERE LACK OF PARKS

EAKNESSES

HO

INC

RE

AS

E O

F J

OB

OLOTS OF SPACES FOR PARKS AND GREENBELTS

SOME BUILDINGS READY FOR IMPROVEMENTS

RAILS TO ATTRACT ACTIVITY

PPORTUNITIES

TL

E

AGGENCY.

PRROPROJECPROJECTROJECTOJECTPROJECPROJPROJECPROJECOJECTJECTECTOJECTPROJECTPROJECTROJOJEROJEJEJPPP EEEROROJECO ECECC IONIONIONIOIONOONONIIOONOONONNN S CENTRAL STATE PLANE: TEXAAS: TEXATET TETEXTTEX

DAATUM: NAAD 198 198198199898888199119833333

The Gateway Activity Center strives to be a set of complete

neighborhoods that carry Austin’s spirit forward as a

world-class city:

Robust, economically diverse, transit-oriented communities with distinctive amenities and

cultural resources.

VISION STATEMENT