Fit For LifeA Social Marketing CampaignMia Guevarra & Sam Mendoza

Fit for Life

Denim is a classic look that can betransformed from day to night. Gap offers various styles and washes of denim that fit to your lifestyle. From jeans to jackets, Gap is the onestop shop for denim that fits. 

ItIt’s more than a style, it’s a life style. Gap Denim, Fit for Life.

According to the 2015 comScore Mobile Metrics Report, mobile apps are dominating digital usage time with 25-35 year olds spending about 73 hours per month on their smartphones.

Gap was founded to provide jeans that fit.The My Gap Fit app engages its users by matching their interests to Gap denim that fits their life style.

My Gap Fit AppMimics dating apps to match you with your Fit For Life. Users will beginby creating a profile or linking their Facebook.

Users will be asked for their locations tolater help them findnearby Gap stores

My Gap Fit AppUsers will be able to explore DenimProfiles to find their match. They will beable to explore and search for profiles bycharateristics such as style, cut, fit,com-fortability, etc.The Denim Profiles will notbe limited to just jeans, it will include all denim items made by Gap.Users will thendenim items made by Gap.Users will thenhave the ability to decide if they do not like the profile, match with the profile, or favoritethe profile to view later.

Buttons correlating to dislike,match, or favorite

When users get their matches, they are able to like the profile and discover more about the different garments like the wash, cut,ways to style it.

If a user wants to purchase an item, they athey are able to locate the nearest store with the item in stock.

My Gap Fit App

Once matched with a Denim Profile, Users

can share their match through Facebook,

Instagram, and Twitter.

By sharing their match on social media,

along with the hashtag #FitForLife, Users

are automatically entered into a contest

to win that Fit For Life!

User JourneyPeople will begin to interact with Gap Fit For Life through social platforms including Twitter and Facebook

From tweets and suggested posts, Users will be promted to download the My Gap Fit app

Twitter Facebook

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